Today’s Challenging Business Environment is Not an Excuse for Failure – SuccessFactors and McKinney Rogers Launch Joint Business Execution Offering to Enable the C-Suite to Cut Through Obstacles and Deliver Business Critical Results

1. Today’s Challenging Business Environment is Not an Excuse for Failure – SuccessFactors
and McKinney Rogers Launch Joint Business Execution Offering to Enable the C-Suite to
Cut Through Obstacles and Deliver Business Critical Results
Provides holistic leadership support for companies from high-level vision and strategy to goals and
solutions for individual employees
SAN MATEO, Calif. – May 19, 2010 – Today, SuccessFactors, Inc. (NASDAQ: SFSF), the global leader
in business execution software, and McKinney Rogers, a global firm of business execution professionals,
announced they are launching a strategic global partnership to deliver a truly holistic business execution
solution. The partnership will provide leadership developments and a suite of tools and processes to
support the alignment of leaders’ goals with all individuals’ goals across an organization, in order to
deliver business critical results.
According to the Harvard Business Review, more than 90 percent of strategies fail due to poor execution.
Executing on a strategy requires aligning a wide set of factors to objectives and ensuring they are delivered.
The strategy needs be aligned with the organization’s vision, and the organization’s culture, values and
behaviors all need to support the strategy. Most organizations experience failures in some or all of these
key areas. SuccessFactors and McKinney Rogers are partnering to provide a comprehensive response to
these challenges.
“SuccessFactors has always been focused on helping our customers execute on their business strategies,”
said Jay Larson, vice president of field operations, SuccessFactors. “Launching our joint offering with
McKinney Rogers offers a unique opportunity for our customers. They can implement McKinney Rogers’
world class strategy execution methodology using their SuccessFactors’ BizX software suite. The
combination of McKinney Rogers’ expertise and SuccessFactors’ products helps connect HR to business
strategy and can produce breakthrough business results for our customers worldwide.”
“At McKinney Rogers we work with C-suite executive teams from some of the leading organizations
across the world to take strategy and make it happen,” said Damian McKinney, CEO and founder of
McKinney Rogers. “We are extremely excited about our partnership with SuccessFactors, as together we
can now provide a holistic business execution offering from company vision, high performance leadership
and team development, true accountability for delivery throughout the organization and the agility to meet
head on any challenges and yet still deliver on your mission.”
“I have worked with both McKinney Rogers and SuccessFactors for a number of years. McKinney
Rogers has truly unleashed the power of individuals in Bacardi, allowing us to become a high performing
team and align our organization to our vision. SuccessFactors has helped us ensure that all individuals
are clear on their personal performance goals and through its software we have enhanced the people
management of our company,” said John Esposito, CEO, Bacardi Americas. “Now that McKinney Rogers
and SuccessFactors have formed a partnership to combine their capabilities into one end-to-end solution,
I believe that this will revolutionize how companies drive world class business execution.”

2. The joint offering will help organizations to:
• Set the vision, articulate what success looks like and ensure clear and simple missions are
communicated through cascading and transparent processes.
• Provide tools and resources for clarifying missions and embedding a high performance culture
with leadership and team behaviors required for success.
• Provide tools for monitoring progress toward key objectives, and for making sure the performance
of all people delivering on those goals is maximized.
• Identify key resources and talent within the organization to enable business execution.
• Provide long-term consultative support to address issues hindering successful execution.
McKinney Rogers joins the SuccessFactors Partner Program as a Strategic SuccessServices partner.
About SuccessFactors
SuccessFactors is the leading provider of cloud-based Business Execution (BizX) software solutions to
organizations of all sizes, with more than 8 million users across multiple industries and geographies. We
strive to delight our customers by delivering innovative solutions, a broad range of content, process
expertise and best practices knowledge gained from serving our large and varied customer base.
Today, we have more than 3,200 customers in more than 168 countries using our application suite in 34
languages.
Execution Is The Difference™
Follow us: http://twitter.com/SuccessFactors
Like us: http://facebook.com/SuccessFactors
Join us for SuccessConnect in Amsterdam, May 19-20 and Sydney, Aug. 24-25:
http://www.successfactors.com/successconnect/.
About McKinney Rogers
McKinney Rogers (www.mckinneyrogers.com) is a global firm of business execution professionals. Our
approach, Mission Leadership ™, takes its inspiration from military philosophy and focuses on how clients
can execute brilliantly in challenging an ever-changing business environments. Clients such as Bacardi,
Grohe, Pfizer, Wal-Mart and the NFL use McKinney Rogers to align their organizations to deliver
outstanding performance. McKinney Rogers has operations in the U.S., UK, Europe, Africa, Asia and
Latin America.
This joint release shall not be construed as an endorsement of the other party. Furthermore, each party
remains the owner of its respective trade names and logos.
"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995:
This press release contains forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking
statements are SuccessFactors' current expectations and beliefs.
These forward-looking statements include statements about future growth prospects. Factors that could
cause actual results to differ materially from those contemplated by these forward-looking statements
include: our ability to retain customers and to experience high customer renewal rates; whether
customers renew their agreements for additional modules or users; pricing pressures; the uncertain
impact of the overall global economic conditions, including on customers, prospective customers and
partners, renewal rates and length of sales cycles; the fact that the business execution market is at an
early stage of development, and may not develop as rapidly as we anticipate; risks related to the

3. integration of the acquisitions, including retaining customers and employees and managing
geographically-dispersed operations; competitive factors; outages or security breaches; our ability to
develop, and market acceptance of, new services; the impact of any discovered product defects or
outages; our ability to continue to sell our services outside the HR area; our ability to manage our growth;
our ability to successfully expand our sales force and its effectiveness; whether our resellers and other
partners will be successful in marketing our products; our ability to continue to manage expenses; the
impact of unforeseen expenses, including as a result of integrating acquisitions; and general economic
conditions worldwide. If any such risks or uncertainties materialise or if any of the assumptions proves
incorrect, our results could differ materially from the results expressed or implied by the forward-looking
statements we make.
Further information on these and other factors that could affect these forward-looking statements is
included in the section entitled "Risk Factors" in our Annual Report on Form 10-K and in our most recent
report on Form 10-Q and in other filings we make with the Securities and Exchange Commission from
time to time.
###
Contact:
For SuccessFactors media inquiries:
Andrea Meyer
+1.415.370.7329
ameyer@successfactors.com
For SuccessFactors investor inquiries:
Karen Moran
+1.650.645.4439
kmoran@successfactors.com
For McKinney Rogers media inquiries:
Tim Prizeman
+44 (0)20 7242 2286
timp@kelsopr.com