2. Table of
Contents
I. Creative Brief……………………………………….. 3-11
II. Research …………………………………………….. 12-17
III. Inspiration ………………………………………… 18-24
IV. Final Campaign ……………………………….. 25-31
2
4. “ ⊙To provide and encourage
an engaged, thoughtful
feminist response to
mainstream media and
popular culture.
4
Mission Statement
5. History of
the company
Bitch Media was created in 1996 by three High-School friends
Lisa Jervis, Benjamin Shaykin, and Andi Zeisler. After, being
interns for Sassy Magazine in the early 1990’s they were
inspired to create their own magazines that discussed ideas on
gender, sexuality and power within mainstream media and
celebrated pro-woman products and with that Bitch magazine
was born.
They decided to call the magazine Bitch because growing up
they heard the word “bitch” as an insult against women and
they wanted to reclaim the word to mean “women who speak
their minds, who have opinions and don’t shy away from
expressing them” as Andi Zeisler states. Bitch magazine
currently has 6 million readers around the globe. Throughout
the years Bitch Media has expanded to Bitch on campus,
online blogs and podcast.
5
7. Strategy
Currently Bitch Media uses
magazines and emails to relay
information. The strategy is to create
a campaign that revamps the Bitch
Media app to appeal and gain Rage
Members. By creating a digital space
where Bitch Media can thrive and
obtain a younger modern
demographic through the app.
7
8. Place your screenshot
here
Revamp
the App
Create The Rage app
that will be available
to Rage members. Will
have a digital copy of
the current Bitch
magazine, access to
weekly updates and
access to Rage
Member exclusive
events.
8
10. Meet Megan
Age: 20
Megan is a college student
that wants to get more
involved in the feminist
movement but, does not
have much free time with
school. She uses her Ipad as
an Ereader and enjoys being
educated on current issues.
She is unaware of Bitch
Media.
10
11. Meet Cierra
Age: 24
Cierra is newly graduated
and is an active member in
the feminist movement. She
attends protest and is
involved in feminist groups
in her community. She
enjoys being surrounded by
friends that share the same
values. She is currently a
Rage member.
11
13. What is The
Rage?
The Rage is a membership that helps keep Bitch
Media completely independent. The Rage is a
monthly subscription between $5-$100. With
each membership a digital and print version of
Bitch magazine, Rage sticker and an official Rage
Membership Card is included. The higher the
monthly donation the more added Bitch Media
merchandise the member receives.
13
https://www.bitchmedia.org/join/rage/1
14. 80,000Subscribers to Bitch Magazine
95%Of those readers are under 25
90%of American adults read magazine media,
14
http://wainscotmedia.com/blog/
young-people-still-read-print-
magazines
15. 92.2 Million
People use an E-Book Reader in
America in 2019
15
https://www.statista.com/statistics/2
56991/number-of-e-reader-users-
in-the-united-states/
16. Why an app?
Mobile users spend 86% of
their time on mobile apps and
just 14% of the time on mobile
websites..
16https://vwo.com/blog/10-reasons-mobile-apps-are-better/
17. 17
SWOT
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
-Is the second most popular
feminist magazine.
-Has been around for over 20
years
-Connects readers to other
feminist platforms
-Website is user friendly
-Bitch Media does not utilize
their current app
-Awareness outside the
pacific north west
-Not a large readership
-If the magazine can manage
the digital and social media
space effectively its
customer base will increase
-Target a younger
demographic to increase
subscribers
-Magazines companies
moving to completely digital
-False feminism is a current
issue in advertisement
-Competitors
30. Non-
Traditional
An art exhibit
sponsored by
Bitch Media to
increase Rage
Members. QR
codes next to
paintings will
encourage
attendees to
download the app.
Already Rage
Member will have
V.I.P wine and
cheese before the
exhibit. 30
31. Media
Schedule
Traditional
Full Page (Bleed)
8.625”w * 10.75”H
Will run in Bitch
magazine 2020
Fall edition
through the
2020 summer
edition.
Social
Post using
@BitchMedia on
twitter weekly.
Begin posting two
months before
Bitch 2020 Fall
edition is
released. Stop
postings when
Bitch2020 Spring
Edition is
Released.
Non-Traditional
Advertise event
through
Facebook. Have
the event on the
release date of
Bitch magazine
spring 2020.
31
