How to Succeed at Video & Written Content Creation
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In today’s world of content marketing, consumers are eager to digest multimedia content. In fact, about 85 percent of Internet users are watching video online today. If you’re looking to drive engagement through visual content in your content marketing strategy, adding video is an easy way to do it. On October 30, Wooshii (Anna Tong, Head of Marketing) and Scripted (Ryan Buckley, Head of Partnerships/Co-founder) teamed up to lend their expertise on how today’s content marketers can create engaging videos.
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How to Succeed at Video & Written Content Creation
- 1. SCRIPTED.COM How To Succeed At Video & Written Content Creation SCRIPTED.COM
- 2. Who We Are Ryan Buckley, Scripted.com SCRIPTED.COM Co-founder Anna Tong, Wooshii Head of Marketing ryan@scripted.com anna@wooshii.com
- 4. SCRIPTED.COM
- 5. High quality video production is now affordable SCRIPTED.COM
- 7. Be seen and known as the authority in your field. Be the best answer to a users who are actively searching and asking questions. SCRIPTED.COM INBOUND • FAQs • Your customers • Quora • YouTube Where do I find my topics? • Interviews • Product demos • Explainer videos • Talking heads
- 8. SCRIPTED.COM INBOUND O2 Gurus, SortedFood, Michelle Phan, Victoria Secrets.
- 9. SCRIPTED.COM INBOUND Be sustainable http://wistia.com/learning/diy-office-video-studio
- 10. SCRIPTED.COM INBOUND Be regular
- 11. SCRIPTED.COM INBOUND Be consistent: rituals, language Jenna Marbles Wistia
- 12. SCRIPTED.COM INBOUND Keep it short 1 video = 1 message
- 13. SCRIPTED.COM OUTBOUND Dollar Shave Club Volvo Trucks TrueView Instream
- 14. TrueView Instream SCRIPTED.COM Outbound – TrueView Instream Storytelling, inspiring, disrupting Inbound – Technical, product demos, consistent, reliable, best answer 1 destination for easy discovery HOW DO I WIN AT YOUTUBE?
- 15. SCRIPTED.COM VIDEO PRODUCTION: wooshii.com
- 16. SCRIPTED.COM VIDEO PRODUCTION: wooshii.com 1. Set budget & post to 10K video-makers 2. Receive pitches & pick winner. 3. Get video made. • Budget control • Quality video • Risk free • Scalable • Choice
- 17. Video Content & Scripted SCRIPTED.COM
- 18. SCRIPTED.COM 2 . 2 SCRIPTED SCALING Our History in Entertainment • Launched in 2008 • Screenwriting software used by 80,000 screenwriters • Recently sold to a screenplay contest company in LA • Launched in 2011 • Over 7,500 writers screened and approved in dozens of industries • Seeded by Scripped community
- 19. SCRIPTED.COM Int ro Measuring Your Content’s ROI
- 20. SCRIPTED.COM 2 . 1 SCRIPTED SCALING Small Team, Big Content Team • Content Manager Volume • 50+ pieces of content published per month Content • Blog Posts • Guest Posts • White Papers • Slideshares • Webinars Content Creation Scripted Writers In-House 20% 80%
- 21. SCRIPTED.COM 2 . 2 SCRIPTED SCALING Efficiency of External Writing Teams Editorial Calendar Submit Guidelines Content Written Review Content Measure and optimize Measure Publish/Promote Plan content 4 weeks in advance 30+ pieces of content written in 5 to 10 days 3 to 5 days of review and editing Promote across relevant channels immediately
- 22. SCRIPTED.COM 2 . 2 SCRIPTED SCALING Nuts & Bolts of a Screenplay
- 23. SCRIPTED.COM 2 . 2 SCRIPTED SCALING How to Order a Video Script
- 24. Let Us Save You Time SCRIPTED.COM The Managed Experience • Kick off call with your manager • Guideline creation • Reviewing Content • Post Delivery Check In Managed Services Price • $500 per month • No minimum content spend • 3 month contract, pay for managed services upfront • Pay for content as you go
- 25. Who We Are Ryan Buckley, Scripted.com SCRIPTED.COM Co-founder Anna Tong, Wooshii Head of Marketing ryan@scripted.com anna@wooshii.com
Notas del editor
- Nicole will introduce both Ryan and Todd, who will go deeper into who they are and what they’ll be talking about.
- Why does original storytelling matter, and why does scale matter? I want to talk about how we do it at Scripted and show that it's working wonders. Can we put two slides together here that is a few bullet points as to what we did, and what the results have been (you can probably steal something from the how scripted uses scripted presentation). Mention that scale means different things for every audience.
- Having an external writing team or service such as Scripted allows Marketers to save time, focus on strategy, keep their marketing team small, and get more creative original content from multiple writers.
- Open by discussing this summer’s Forrester report finding that content marketers are struggling to measure direct results from their content marketing efforts. This could be indicative that they’re not measuring the right metrics. Forrester states in their report: “While creating great content is something even the best marketers and agencies toil over, we feel that this disconnect reveals a more fundamental problem with content marketing today.” Could this problem be measuring success? I’m here today to talk about how to effectively measure your content’s success so you’re not part of this 87 percent.
- Address how we manage our content creation process by outsourcing 80 percent to Scripted Writers and keeping the 20 in-house for product marketing/sales collateral.
- Having an external writing team or service such as Scripted allows Marketers to save time, focus on strategy, keep their marketing team small, and get more creative original content from multiple writers.
- Having an external writing team or service such as Scripted allows Marketers to save time, focus on strategy, keep their marketing team small, and get more creative original content from multiple writers.
- Having an external writing team or service such as Scripted allows Marketers to save time, focus on strategy, keep their marketing team small, and get more creative original content from multiple writers.
- Content needs to reflect your brand and be relevant to your audience. Without understanding who your content is for and when it’s relevant, you’re brand is just creating content for the sake of creating content. Before you dive into idea generation answer these key questions first.
- Nicole will introduce both Ryan and Todd, who will go deeper into who they are and what they’ll be talking about.