1. LOOKING AT ROLE MODELS

2. 2
Module M1 Introducing digital entrepreneurship and its potential for women
Competence
unit
U1.2 Spotting digital business
Learning
outcome
Proactively look for
women in digital business
Type of
resource
PowerPoint Presentation
(PPT)
Type of
learning
Self-direct learning
Resource title Looking at role models
Learning
hours
1h
Contents
- Differents approaches to digital business leaded by women
- Ways of getting ideas
- Advices from women entrepreneurs

3. WHAT ARE WOMEN DOING IN
THE DIGITAL BUSINESS?

4. SOCIAL MEDIA
4
a & e digital marketing agency,
by Amra and Elma Beganovich
They have leveraged millions of followers in the beauty and travel social
media area, mastering Google, Instagram and YouTube by identifying
targeted Millennial audiences and offering quality content.
Lifestyle influencers may target clothing as one way to attract brand
interest. A “really clever” influencer develops an “online persona” to
attract a target demographic, Beganovich says.
 Search for more information or other similar situations on internet and take your notes.
Source: “Women Entrepreneurs Shape A Social Media Path“, Huffingtonpost online, retrieved 16.02.2019

5. APPs and THE IMPORTANCE OF MOBILITY
5
Kidadl
They present themselves as a way to find amazing things for families to
do in and around London.
Events and activities suitable for the whole family to enjoy together,
some of them with discounts. The family can book and pay. App includes
also tips and reviews from the community.
 Search for more information or other similar situations on internet and take your notes.
Source: kidadl.com, retrieved 16.02.2019

6. PROFILING in ONLINE PLATFORMS
6
Girls on travel
They present themselves as a tour operator that works with small groups
and enables one to create a profile and connect with fellow travelers on
beforehand.
Through their site, one can connect with like-minded people and share
an experience and travel.
 Search for more information or other similar situations on internet and take your notes.
Source: https://www.girlsontravel.co.uk, retrieved 17.02.2019

7. WEBSITE & BLOG - CREATING AUDIENCE
7
Mumsnet
The former idea was to create a website where parents could swap
advice about not just holidays but all the other stuff parents talk about.
Many years later, the site is the UK’s biggest network for parents, with
over 14 million unique visitors per month clocking up over 128 million page
views.
By creating this audience, is possible to advertise other products and
earn from it.
 Search for more information or other similar situations on internet and take your notes.
Source: https://www.mumsnet.com, retrieved 17.02.2019

8. GET INSPIRED

9. A business of
my own?...
I just
have no idea...
9
Source: https://pixabay.com/

10. 10
Did you ever try to
Google?...
Digital business ideas
If not, try!
Source: https://pixabay.com/

11. 11
Search for
local
incentives to
specific areas
Source: https://pixabay.com/
Source: https://pixabay.com/

12. 12
Remember the
importance of
networking...
at a global scale!
Don’t be afraid to ask
others to share their
experience.
Source: https://pixabay.com/

13. 13
But
above all:
look inside you
Search for a particular
expertise or a special hobby!
Source: https://pixabay.com/

14. WOMEN ENTREPRENEURS’
ADVICES

15. “ I read recently that owning your
business is the ultimate
freedom. I couldn’t agree more.
@MerylDraper, CEO of Quirk Creative
DO SOMETHING. Stop talking about
it, thinking about it, waiting for
that perfect opportunity…
Sallee Poinsette-Nash, @SalleeSpeaks, entrepreneur &
founder of @TallGuides
15
Source: “Women in business 2018: the march goes on “, blog 99designs,
retrieved 16.02.2019

16. “ …see each fear you have as an
opportunity to get through it,
and you’ll only get stronger and
stronger.
Emily Casey, co-founder of FEMNA
The key to being able to go fast is
making time to go slow.
@kellyexeter, founder of Swish Design
16
Source: “Women in business 2018: the march goes on “, blog 99designs,
retrieved 16.02.2019

17. “ Real-time advice from fellow
entrepreneurs is better than any
business book you can read!
@jenlfitzgerald, CEO and co-founder of @Policygenius
A lot of entrepreneurs give up too
soon. There is no overnight
success. You have to work hard
and be consistent in what you
want to achieve.
@MarijaButkovic, founder and CEO of @Women_Wearables
17
Source: “Women in business 2018: the march goes on “, blog 99designs,
retrieved 16.02.2019

18. “
Find your authentic voice. “Women do not need to ask for
permission to use their voices. Blog, post on social
media, do public speaking, engage in thought leadership.”
Leverage your network. “Play a strong role in helping other
women. Volunteer for a networking organization.”
Be fearless. “I talk about my failures and women need to hear
that. Have an appetite for failure. There are multiple
failures before you achieve success.”
Be comfortable with your style. “Embrace who you are. I have
gotten feedback that I can be bossy or too demanding. I
toned it down and tired to be someone I’m not so
everyone is comfortable. But putting in that energy took
away from the focus on the business.”
Be candid. “I am upfront and say I am not going to sugarcoat
anything. I say that not only do I want you to understand it
is not personal, but I am honest and clear about
expectations. It comes from a positive place.”
18
Source: “Find Your Voice: 5 Tips For Women Entrepreneurs From Digital Tech
Founder“, Huffingtonpost online, retrieved 16.02.2019

19. LET’S REVIEW SOME CONCEPTS
Describing different
approaches to
digital business
Social Media
App’s and the importance of
mobility
Profiling in online platforms
Websites & Blogs and the
importance of creating
audience
Reflecting about
ways of getting
ideas
Search for :
- Internet
- local/regional incentives
- networking
- yourself
Outlining key
advices taken from
women
entrepreneurs:
- Find your authentic voice
- Leverage your network
- Be fearless
- Be candid
19

20. This project has been funded with support from the European Commission.
This publication reflec ts the vi ews onl y of the aut hor , and the Commission cannot
be held responsible for any use which may be made of the information contained therein.
Project Number: 2018-1-UK01-KA202-047909