Learn about what small businesses are planning to do in 2020 and what marketing channels they think are worth the investment. Check out the original report of this small business data: https://visualobjects.com/digital-marketing/small-business-statistics-2020.

1. What small businesses are doing in 2020
https://visualobjects.com/digital-marketing/small-business-
statistics-2020

5. As a small business, we decided to find out.

6. to find out what
small businesses
are doing in 2020.
We surveyed 500
small business
owners across the
U.S.
https://www.freepik.com/free-photos-vectors/food">Food vector created by
macrovector - www.freepik.com

8.  SEO is undervalued
 Social media is overvalued
 A lot of small businesses don’t even have a website
 Mobile app marketing is growing
Verdict:
Small businesses need digital marketing help.

9. One of the most powerful marketing channels is being neglected – why?

11. Less than a quarter of small businesses will increase
investment in SEO, the second-lowest marketing
channel ranked in the survey.

13. SEO
61% of internet users will research a
product online before purchasing it.
Google’s first five search results
receive almost 70% of people’s clicks.

15. Only 5% of small
businesses say SEO
was their most
successful strategy
for reaching business
goals.

16. • Ranking takes a long time
• Very competitive
• Website not optimized for search

17. LOCAL SEO

19. Small businesses can take advantage of
localized results by:
• Mentioning their city, county, and region
naturally throughout their website
• Listing their business in online local
directories

20. • 80% of local mobile searches result in offline purchases.
• 46% of Google searches are for local businesses.
• 50% of users visit a store within a day of a local search.
Local SEO Statistics:

21. So, what should small businesses do with SEO?
Invest.
https://www.freepik.com/free-photos-vectors/business">Business vector created by slidesgo -
www.freepik.com

22. Small businesses like social media even without direct sales conversions.

23. Small businesses rely heavily on social
media despite low conversion rates.

24. 70% of small businesses plan to increase
their investment in social media in 2020 – the most
popular marketing channel by 10%.

25. Small businesses plan to increase
spending on social media because it:
• Grows brand awareness
• Builds relationships with customers

26. 37% of small businesses said social media was the most successful
channel in achieving their business goals.
Social media gives results.
https://www.freepik.com/
free-photos-
vectors/technology">Tech
nology vector created by
freepik -
www.freepik.com

27. Know target audience
Create unique voice for each social
platform
Launch creative campaigns
Actively engage with users

28. A lot of small businesses either don’t have a website yet or plan on working
to improve it.

29. A great website is essential for every
business to get people to know about
its services and products.

30. Almost all people (86%) rely on the internet to
find local businesses.

31. BUT,
nearly one-third of small businesses (29%)
just plan on starting to use a website in 2020.

32. Another 29% say their website is the marketing
channel that needs the most improvement in 2020.
https://www.freepik.com/free-photos-vectors/background">Background vector created by rawpixel.com - www.freepik.com

33. Without a website, a small
business may seem to lack
credibility or be hard to find by
potential customers.

34. All small businesses should create a
user-friendly website to increase sales.
https://www.freepik.com/free-photos-vectors/school">School vector created by vectorpouch - www.freepik.com

35. Small businesses missing out on digital marketing – and sales.

36. Companies that use digital
marketing have 2.8 times better
revenue growth expectancy than
businesses that don’t.

37. 25% of small businesses plan to
begin using digital marketing in 2020.

38. Digital
marketing does
not require a big
budget because
people can create
organic content
without spending
money on ads.

39. What are the most important digital marketing channels?
• Content
• Email
• Search
• Organic
• Social media
• Affiliates
• Referrals
• Direct
Overall: Make unique content that provides value for your visitors.

40. Small businesses evaluate the benefits of mobile app marketing.

41. Considering 3.5 billion people own a smartphone worldwide, mobile
apps offer businesses an opportunity to reach a massive audience.
https://www.freepik.com/free-photos-vectors/design">Design vector created by freepik - www.freepik.com

42. Almost a quarter of small businesses (22%) want
to begin marketing through mobile apps in 2020.

43. Investing in a mobile app for businesses can be
expensive.
Businesses should provide unique value through their
mobile app rather than repeating the same user
experience as their websites.

44. Let’s summarize small business statistics in 2020.

45. Small businesses divide their budget to invest in multiple marketing
channels but may need to narrow their focus to truly succeed at
one strategy.

46. Overview of statistics:
• 21% of small businesses are planning to increase their SEO investment.
• 70% of small businesses want to increase their social media spending.
• 29% of small business owners plan to begin using a website and another 29%
plan on improving their website in 2020.
• 25% of small businesses are only planning to begin using it in 2020.
• 22% of small businesses want to create an app.
https://www.freepik.com/free-photos-vectors/data">Data vector
created by slidesgo - www.freepik.com

47. All pictures taken from freepik.com and Visual Objects.
Check out the original article below with quotes from real small business owners!
https://visualobjects.com/digital-
marketing/small-business-statistics-2020