Associations: Learn how to grow membership with Millennials today! This also includes resources and recommendations.

1. xyzu.org
ASSOCIATION MUST-HAVES
TO GROW MILLENNIAL
MEMBERSHIP3

2. Once, people joined associations out
of tradition and expected need
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3. But today, 62% of associations are
experiencing flat or declining membership
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4. And that decline is most prevalent
among younger generations
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5. Source: ASAE
In fact, 80% of members are at risk
of dropping membership
5

6. What’s happening? We’re experiencing
the biggest demographic shift in history.
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7. 1995 2016
THE SILENT GENERATION has dropped from 18% to 1%
GEN X’ers have gone from 31% 29%
BOOMERS have dropped from 49% to 33%
MILLENNIALS have grown from 0 to 36%
GEN Z is just starting to appear 0 to 1%
THE GREATEST GENERATION has gone from 2% to 0
Source: Pew Research Center
1995 2016
The workforce is dramatically changing
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8. Each generation has been
influenced in unique ways
Gen Z 1996 - 2012
• Smartphones
• Always On
• TBD…
8
Boomers 1946 - 1964
The Me Generation
70’s Radicals, 80’s Yuppies
Civil Rights
Millennials 1982 - 1995
Digital Natives
Trophy Kids
Recession, Terrorism
Gen X 1965 - 1981
Latchkey Kids
High Divorce Rates
Loss of American Dream
Gen Z 1996 - 2012
Always On, Smartphones
Snapchat, Vine
Diversity, Inclusion

9. So, how do you grow membership
with younger generations?
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10. 1
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Have 30 conversations with
30 people under 30 in 30 days.
Get to know them. Learn about their values, goals + ideas.

11. Deliver value where, when + how
your audience wants to receive it.
2
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12. SELL
3 Share information, don’t hard sell.
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13. Use independent research to protect against
natural biases and ensure a strategy that works.
Recommendations + Resources
13

14. Take the #1 course helping associations grow.
Recommendations + Resources
14
MillennialsToMembers.com

15. • See this client success story
• Read the book: Knowing Y
• Get free trends + insights
• Contact XYZ U about how we can
help your organization
Want to learn more?
15

16. 16
A few association client results…
“XYZ University helped us improve growth, and
increase membership retention to 92%.”
“XYZ University quickly engaged our task force, guiding
our tough discussions to uncover how we can grow.”
“XYZ University’s expertise on Millennial membership
is second to none. They help us engage younger
generations and stay relevant.”
“Our membership grew 13.5% after hiring XYZ
University, and 27% in the three following years.”

17. Founded by Sarah Sladek,
XYZ University helps organizations
attract, engage + develop new generations
of members, customers + employees.
SPEAKING TRAINING RESEARCH BOOKS CONSULTING
xyzu.org