Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

How to Audit for Inclusive Content

240 visualizaciones

Publicado el

Slides for Emily Triplett Lentz's MozCon 2019 Talk, "How to Audit for Inclusive Content"

Publicado en: Marketing
  • Sé el primero en comentar

How to Audit for Inclusive Content

  1. 1. 1 bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  2. 2. Microagressions: brief and commonplace daily verbal, behavioral, or environmental indignities, whether intentional or unintentional, that communicate hostile, derogatory, or negative slights and insults toward people in marginalized groups Ableism: discrimination in favor of able-bodied people bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  3. 3. bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  4. 4. • bipolar • blind • crazy • cripple • deaf • duh • dumb • grandfathering • guys • handicap • idiot • insane • lame • manning/manned • manpower • master/slave • mental • minority • moron • OCD/ADD • psycho • stupid bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  5. 5. • blind • crazy • cripple • deaf • dumb • grandfathering • insane • lame • manpower • master/slave • stupid bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  6. 6. Inclusive, gender-neutral language Examples: use “folks” or “people” rather than “guys”; “sta!ed” or “handled” rather than “manned”; “go- between” rather than “middleman,” etc. Avoid ableist language (e.g., “crazy,” “OCD,” “blind,” “lame,” “insane,” and so on). bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  7. 7. • Quoting SMEs from underrepresented groups • Soliciting diverse images • Captioning videos • Aiming for broader representation in illustrations and testimonials • Improving web and product accessibility in general bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  8. 8. • Identify the words and phrases you want to hunt for • Crawl your site • Edit those instances with more precise, inclusive language • Institutionalize their usage within your style guide bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  9. 9. bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  10. 10. bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  11. 11. bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  12. 12. bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  13. 13. When we can choose between behavior that upsets some people versus behavior that upsets no one … 
 why wouldn’t we choose to upset no one? bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  14. 14. 15-25% of people worldwide experience some form of disability 14 bit.ly/inclusive-mozcon | #MozCon | @emilytlentz
  15. 15. bit.ly/inclusive-mozcon | #MozCon | @emilytlentz

×