The document discusses inclusive language and accessibility. It defines microaggressions and ableism. It provides examples of words and phrases that can be insensitive, such as "crazy" or "master/slave", and suggests more inclusive alternatives. The document also offers tips for making websites, products, images and videos more accessible and representative of diverse groups, such as improving captioning or sourcing images from underrepresented communities. It encourages identifying insensitive language on sites and replacing it with more precise terminology in style guides.

1. 1
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz

2. Microagressions: brief and commonplace daily verbal,
behavioral, or environmental indignities, whether
intentional or unintentional, that communicate hostile,
derogatory, or negative slights and insults toward people in
marginalized groups
Ableism: discrimination in favor of able-bodied people
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz

3. bit.ly/inclusive-mozcon | #MozCon | @emilytlentz

4. • bipolar
• blind
• crazy
• cripple
• deaf
• duh
• dumb
• grandfathering
• guys
• handicap
• idiot
• insane
• lame
• manning/manned
• manpower
• master/slave
• mental
• minority
• moron
• OCD/ADD
• psycho
• stupid
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz

5. • blind
• crazy
• cripple
• deaf
• dumb
• grandfathering
• insane
• lame
• manpower
• master/slave
• stupid
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz

6. Inclusive, gender-neutral language
Examples: use “folks” or “people” rather than “guys”;
“sta!ed” or “handled” rather than “manned”; “go-
between” rather than “middleman,” etc. Avoid ableist
language (e.g., “crazy,” “OCD,” “blind,” “lame,”
“insane,” and so on).
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz

7. • Quoting SMEs from underrepresented
groups
• Soliciting diverse images
• Captioning videos
• Aiming for broader representation in
illustrations and testimonials
• Improving web and product accessibility in
general
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz

8. • Identify the words and phrases you
want to hunt for
• Crawl your site
• Edit those instances with more
precise, inclusive language
• Institutionalize their usage within your
style guide
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz

9. bit.ly/inclusive-mozcon | #MozCon | @emilytlentz

10. bit.ly/inclusive-mozcon | #MozCon | @emilytlentz

11. bit.ly/inclusive-mozcon | #MozCon | @emilytlentz

12. bit.ly/inclusive-mozcon | #MozCon | @emilytlentz

13. When we can choose between behavior
that upsets some people versus behavior
that upsets no one …
why wouldn’t we choose to upset no one?
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz

14. 15-25% of people worldwide
experience some form of disability
14
bit.ly/inclusive-mozcon | #MozCon | @emilytlentz

15. bit.ly/inclusive-mozcon | #MozCon | @emilytlentz