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By : Noor Asmah Bt Md Taib
The art & Science of 
arranging type 
The set of character 
with design features 
making them similar to 
other. 
Type Size 
Posture 
Colour 
Allignment 
Leading 
Weight 
Serif 
Sans Serif 
Slab Serif 
Script 
Blackletter 
Decorative 
Leading 
Kerning 
Tracking
> The set of character with design features making them 
similar to other. 
> Font Family
PRINCIPLES of 
Type Size 
Posture 
Weight 
Colour 
Leading 
>72-pt =1in 
>36-pt =1/2in 
>18-pt =1/4in 
>Lightness 
>Darkness 
Allignment
Capital High 
Kerning 
Ascender Line 
Body Size 
Serif Loop Descender 
Capital Line 
Mean Line 
Based Line 
x-height 
Descender Line 
Ascender
Ascender Line 
Capital Line 
Mean Line 
Based Line 
Descender Line 
Close Bowl 
Ear Counter 
Vertex Arms/Bars Stem 
Close Stroke 
Close Bowl 
Terminal 
Close Counter Bowl 
Barbs 
Ear 
Apex Cross Bar 
Open Bowl 
Tail Close Bowl 
Spur Hairline
Typography : A Basic Understanding of Typography

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Typography : A Basic Understanding of Typography

  • 1. By : Noor Asmah Bt Md Taib
  • 2. The art & Science of arranging type The set of character with design features making them similar to other. Type Size Posture Colour Allignment Leading Weight Serif Sans Serif Slab Serif Script Blackletter Decorative Leading Kerning Tracking
  • 3. > The set of character with design features making them similar to other. > Font Family
  • 4.
  • 5. PRINCIPLES of Type Size Posture Weight Colour Leading >72-pt =1in >36-pt =1/2in >18-pt =1/4in >Lightness >Darkness Allignment
  • 6. Capital High Kerning Ascender Line Body Size Serif Loop Descender Capital Line Mean Line Based Line x-height Descender Line Ascender
  • 7. Ascender Line Capital Line Mean Line Based Line Descender Line Close Bowl Ear Counter Vertex Arms/Bars Stem Close Stroke Close Bowl Terminal Close Counter Bowl Barbs Ear Apex Cross Bar Open Bowl Tail Close Bowl Spur Hairline