Casino game fb research

1. Casino Gamers
ON FACEBOOK

2. Casino Gamers ON FACEBOOK
Casino Gamers on Facebook
Casino gamers are people who play casino games on Facebook or use Facebook login to
connect to their mobile casino games.
Casino games on Facebook are games that can be found in casinos but played for only
entertainment purposes and simulate gambling. Some examples of casino games
include poker and slot machines.
There are currently 55.9M users who play casino games actively on Facebook every month.
Source: Facebook internal data based on reported and inferred global user data, May 2014

3. Casino Gamers ON FACEBOOK
Casino Gamers on Facebook
Casino genre is the second most popular and the
highest monetizing game genre on Facebook
Casino gamers are highly engaged and have the
second highest percentage of payers of players
among other genres
Source: Facebook internal data based on reported and inferred global user data, May 2014
Casino genre’s average
revenue per user
(ARPU) is
2.83X
of the most popular
genre on Facebook

4. Proposed avatars
of different “gamers”Casino Gamers on Facebook
Casino Gamers ON FACEBOOK
Casino gamers are very active
on Facebook
57%
of casino gamers
are male
71%monthly active casino
gamers logged on to
Facebook 6 out of 7 days,
on average, each week
43%
of casino gamers
are female
Source: Facebook internal data based on reported and inferred global user data, May 2014

5. Casino Gamers on Facebook
>5545-5435-4425-34< 24
32%
12% 11%
27%
18%
Age Age Age Age Age
Casino Gamers ON FACEBOOK
68%of players are over 25. Casino
gamers on Facebook have
the highest average age
compared to other genres,
at 35 years old
Source: Facebook internal data based on reported and inferred global user data, May 2014
One out of every
four casino
game players is
over 45

6. Casino Gamers ON FACEBOOK
30%from APAC
27%from EMEA
32%from North America
Source: Facebook internal data based on reported and inferred global user data, May 2014
Location of Casino Gamers
The top 10 markets with the highest number of players make up 62% of all casino gamers on Facebook

7. Casino Gamers ON FACEBOOK
Top 10 Countries by number of Casino Gamers on Facebook Canvas
United States
India
Indonesia
Turkey
United Kingdom
Brazil
Canada
Italy
Malaysia
Philippines
80%
of casino gamers do not speak
English as their primary language
Casino gamers speak diverse
native languages such as
Spanish, Turkish and French
Source: Facebook internal data based on reported and inferred global user data, May 2014

8. Casino Gamers ON FACEBOOK
united states canada indonesia argentina australia
*Source: Facebook internal data based on inferred and reported data, March 2014
Source: Facebook internal data based on reported and inferred global user data, May 2014
14.9M 1.6M 3.6M 1.2M 0.9M
183M 19M 69M 23M 12M
Top 5 Grossing Markets on Facebook Canvas
Monthly Active Casino
Gamers on Facebook
*Facebook Monthly Active Users

9. Casino Gamers ON FACEBOOK
Source: Facebook internal data based on reported and inferred global user data, May 2014
*Mobile includes tablets and mobile devices
21%Web only
16%Mobile only
63%Web & Mobile
65%Computer
53%Android
17%iPhone/iPod
8%iPad
15%Feature Phones
63% log on to Facebook on both web and mobile.*
One out of every four casino gamers are only active on desktop
Access Method
Interface Usage

10. Casino Gamers ON FACEBOOK
Top 10 Grossing Casino Games on Facebook Canvas
DoubleDown Casino Slots
1st
Slotomania Slot
Machines
2nd
Texas Holdem Poker
3rd
High 5 Casino Real Slots
4th
BINGO Blitz
5th
DoubleU Casino
6th House of Fun - Slots
7th
Heart of Vegas
8th
Jackpot Party Casino Slots
9th
Games by GSN
10th
Source: Facebook internal data based on reported and inferred global user data, May 2014

11. Casino Gamers on Facebook
Source: Facebook internal data based on reported and inferred global user data, May 2014
Casino Gamers ON FACEBOOK
14%also play
adventure games
on Facebook
29%also play
simulation games
on Facebook
15%also play
hidden object games
on Facebook
27%also play
strategy games
on Facebook
11%also play
action games
on Facebook

12. Casino Gamers ON FACEBOOK
Many casino gamers are parents and enjoy shopping online
21%casino gamers on
Facebook in EMEA
shop online
42%of gamers in North
America are active
credit card users
On Facebook
>4.6Mlike Walmart
>2.8Mlike Target
>2Mlike Macy’s and Kohl’s (>1.6M)
Source: Facebook internal data based on reported and inferred global user data, May 2014
One out of every five casino gamer is a parent. An older demographic could mean
this genre has players with higher purchasing power to other genres.
14% of casino gamers are active credit card users and 12% of them are homeowners
Casino gamers on Facebook like the most brand pages as compared to gamers
of other genres who tend to like more entertainment-related pages

13. Casino Gamers ON FACEBOOK
Gamers from North America are huge fans of country music and enjoy music from Blake
Shelton (1.2M), Jason Aldean (1.2M), and George Straits (1.2M)
EMEA casino gamers prefer R&B artists like Rihanna (700K) on Facebook
Rock music is popular in APAC, slank (400K), Last child (400K), Seperman is Dead (280K)
and Ungu (250K) are popular rock bands amongst APAC casino gamers on Facebook
On Facebook
700Klike Rihanna
1.2Mlike George Straits
Source: Facebook internal data based on reported and inferred global user data, May 2014

14. Casino Gamers ON FACEBOOK
Three takeaways
to target casino gamers
The casino genre is the highest monetizing game
genre on Facebook, and as the second most
popular game genre, continues to have immense
potential
The casino genre has the oldest audience
demographic out of all the other game
genres on Facebook, with one out of five
casino gamers being a parent
On Facebook, casino gamers are more brand-
conscious – they like the highest number of brand
pages as compared to gamers of other genres, who
in contrast, like more entertainment-related pages
Source: Facebook internal data based on reported and inferred global user data, May 2014

15. Casino Gamers ON FACEBOOK
united kingdom italy turkey france malaysia
*Source: Facebook internal data based on inferred and reported data, March 2014
Source: Facebook internal data based on reported and inferred global user data, May 2014
1.7M 1.5M 1.8M 1.1M 1.4M
34M 25M 35M 28M 15M
Other Grossing Markets on Facebook Canvas
Monthly Active Casino
Gamers on Facebook
*Facebook Monthly Active Users