SXSW 2017

2. Mitchell Delegates
Ann Hecksher
Digital Planner
Ann Newland
SVP, Digital Strategy
Jessica Dove
Digital Account Manager
Robert Headrick
Senior Motion Designer
TJ Pike
Senior Director, Technology

3. We went to learn
and to get
inspired

4. We saw a
lot of
stuff

6. We went
to a lot of
sessions

7. Here are our key takeaways

8. Virtual Reality + 360 Video
It’s everywhere and everyone wants a piece

9. VR can be a useful
sales tool, but it has
many other uses
which can help our
client’s industries.
High quality sound
makes a huge
difference.
Tell different stories
through VR –
content is crucial.
It’s not about the
technology, it’s about
the story we’re
telling.
VR Takeaways

10. Storytelling With Data
Data paired with cultural insights can help solve problems

11. Data can help build
bridges to make
good happen.
Personalized
“everything” provides
a new revenue
stream for
businesses.
Data drives business
decisions.
Storytelling with Data Takeaways
Every company and
every panelist spoke
about data and how
it was an intrinsic
part of how they
guide their
companies.

12. Chatbots and Artificial Intelligence
We’re moving from a mobile first world to an AI first world

13. Autonomous
vehicles will be
advantageous. The
challenge we have to
get ready for is what
that looks like for the
3.5 million truck
drivers in the US
alone it will render
unemployed.
Autonomous
vehicles make
business sense and
therefore will be
adopted quickly.
We have to start
training people now
for re-employment.
Harley Davidson
uses AI tool to find
lookalike customers.
Cosabella has
worked with AI
technology to test
the design of its
website in real-time.
It condensed six
months of testing
into 30 days and saw
a 38.4% lift in
conversions.
Chatbots and AI Takeaways

14. The Rise of Bots
Boosting your business with B2B and B2C bots

15. Bots can embrace
conversation which
is more natural way
to communicate.
Conversation
reduces the amount
of mouse clicks or
touches on screen.
User experience is
improved leading to
greater customer
engagement and
retention.
Bots can provide
increased
opportunity to
capture relevant and
contextual user data
leading to deeper
insights.
Next wave will be
speech to visual.
Humans consume
information visually
much better. Finding
out ways to provide
the answers visually
will be an opportunity
for content
specialists.
The Rise of Bots Takeaways

16. Influencer Marketing
The relationship with the influencer is more important than the dollar

17. Find people who are
already passionate
about your brand.
Engagement from a
brand can help grow
an influencer.
If all you have is
money, you will lose
every time.
Influencer Marketing Takeaways
Engagement rate
drops drastically
once you get to a
million followers.

18. Neuroscience + Advertising
Brands are partnering up with neuroscientists to make better campaigns

19. Add an emotional tie
to your creative
because it tends to
be more effective in
brand recall.
Align your brand with
your target
audience’s core
values. It’s simple:
People like brands
they can relate to.
Neuroscience + Advertising Takeaways
To get a message to
stick, create a unified
message that can be
put on many
platforms and are
customized to the
individual platform.
Neuroscientists are
using tools to get an
accurate holistic
view of consumers’
feelings towards ads
that tends to be
more accurate than
a questionnaire.

20. The Future of Connection
Exploring the future of how we connect

21. Technology
platforms are great
at making the
connections, but it
takes the in person
connection for a
relationship to
sustain.
An oncoming
evolution of social
apps to help people
make connections
outside of romance.
The Future of Connection Takeaways
There’s always a
niche/tribe – find
yours.
If you build it, they
will come.

22. Immersive Storytelling
More than just telling a story to an audience – you want them to feel it

23. Don’t doubt that a
community will come
together around this
event, if it impacts
them.
Be ready to pivot if
your story isn’t
resonating or if
something catches
that you didn’t
expect.
Immersive Storytelling Takeaways
Make your story
personal based on
your audience as
much as possible.
A successful story is
based on how well
you connect with
your audience.

24. GIFs – the “Verbs of the Web”
Storytelling for a fast-paced, visual, mobile-focused world

25. GIFs allow you to
create simple
content experiences
that are easily
digestible and
shareable.
Incredibly flexible –
use GIFs to preview
more in-depth
content, or design
content from scratch
with this silent visual
format in mind as
your delivery
medium.
GIF Takeaways
Even in the ever-
changing world of
tech innovations, this
30-year-old file
format is actually
increasing in
relevance as
storytelling needs
change.
Immensely scaleable
content format – a
GIF can be a 3-
second snippet of a
previously-produced
video, or a fully-
developed animated
story.

26. Thank you!