Wingate University partnered with content marketing agency EnVeritas Group to conduct website and social media audits, develop a strategy for enhancing digital communication, redesign the school's current website and much more. This case study shows how universities like Wingate are understanding the importance of content marketing and social media and actively taking the steps to utilize these tactics to achieve objectives like higher retention rates, higher admission numbers, increased alumni giving and better communication with students, prospective students, faculty, alumni and other stakeholders.

1. Wingate University
THE SOLUTIONS:
EVG worked with Wingate University to identify
their primary goals for the website and social
media, in addition to developing key questions
to be answered during the audits. As a result,
EVG delivered:
• 30 documents detailing our findings and
recommendations
• A comprehensive audit and analysis of
2,875 linked pages, 1,669 unique URLs and
five websites, along with peer institution
reviews and reporting
• Audit, analysis and strategy for the web-
site’s SEO, analytics, design and content.
• Individual audits, analyses and strategies
for social media channels: Facebook, Insta-
gram, LinkedIn, Pinterest, Twitter, YouTube
• Proposed plan to execute the
recommendations for a website redesign,
content and social media
• A formal presentation to Wingate University
stakeholders about the project and its findings
Wingate University is a small, private university in North Carolina;
EVG continues to work with the university in 2015 on a web and content reconfigure.
THE CHALLENGES:
Wingate University recognized that their current
website and social media efforts were not up to
current standards. In-house testing revealed issues
with navigation for new website visitors. They
were cognizant of the need for a mobile-respon-
sive website, and before they began redesigning
everything, they recognized the need for a com-
prehensive plan. As a small university, they did not
have the resources in place to do this work.
SUMMARY:
In 2013, EVG was engaged by Wingate University to
conduct an audit of its website, design, content and so-
cial channels, and to develop a comprehensive strategy
based on audit findings; the results of that analysis has
resulted in continued work with the school.
THE RESULTS
While Wingate University expected the reports
to detail issues they had previously identified,
they acknowledged that EVG’s work provided a
convincing case to move forward with executing
the proposed strategy. In December 2014, EVG
began work to execute a redesign, rewrite and
reoptimization.
EVG delivered 30 in-depth
documents detailing our
findings and recommendations
ENVERITAS GROUP +