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Lyon College Case Study

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Lyon College Case Study

  1. 1. THE CHALLENGES: Lyon College had recently imple- mented a new, mobile-responsive design populated with old content from the previous website. They recognized that their current web- site may not measure up to current best practices for higher educa- tion institutions online. As a small college, they did not have the resources or expertise in place to determine what issues existed and needed to be addressed. They were hesitant to make a financial commitment to a full-scale audit and strategy; EVG worked with them to determine the best way forward, which proved to be an abbreviated audit. Lyon College THE SOLUTIONS: EVG worked with Lyon College to identify their primary goals for the website in addition to developing key questions to be answered during the audit. EVG DELIVERED: • An audit and analysis of 50 unique URLs • Audit and analysis of the website’s Google Analytics • Audit and analysis of 50 keywords targeted by the client • A strategy for how to address current website issues • An executive summary of the audit analysis and strategy • One spreadsheet detailing the audit THE CLIENT: Lyon College is a small, private college in Arkansas, growing their international presence, as well as their sports program. EVG began work with Lyon in the summer of 2014. Lyon College was established in 1872 and serves approximately 600 students. SUMMARY: In 2014, EVG was engaged by Lyon College to conduct an abbreviated website audit and to develop a digital strategy based on audit findings. 50 unique URLs audited and analyzed 50 targeted keywords audited and analyzed ENVERITAS GROUP +

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