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Generate A Return On Your Facebook Investment (MDCE 2012)

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Learn the process Engaged! takes to prove a return on your Facebook investment. This is the presentation Engaged! CEO Josh Chiles gave during MDCE 2012.

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Presented by Josh Chiles CEO, Engaged! Generate A Return On Your StartEngaging.com Facebook Investment Presented by: Josh Chiles CEO, Engaged!
Today’s Process Presented by Josh Chiles CEO, Engaged! 1. Facebook Apps StartEngaging.com
Today’s Process Presented by Josh Chiles CEO, Engaged! 1. Facebook Apps 2. Facebook Ads StartEngaging.com
Today’s Process Presented by Josh Chiles CEO, Engaged! 1. Facebook Apps 2. Facebook Ads StartEngaging.com 3. Facebook Content
Today’s Process Presented by Josh Chiles CEO, Engaged! 1. Facebook Apps 2. Facebook Ads StartEngaging.com 3. Facebook Content 4. Facebook Analytics
Today’s Process Presented by Josh Chiles CEO, Engaged! 5. Facebook Content StartEngaging.com
Today’s Process Presented by Josh Chiles CEO, Engaged! 5. Facebook Content 6. Facebook Ads StartEngaging.com
Today’s Process Presented by Josh Chiles CEO, Engaged! 5. Facebook Content 6. Facebook Ads StartEngaging.com 7. Facebook Analytics
Presented by Josh Chiles CEO, Engaged! StartEngaging.com Apps (or applications)
Facebook Apps Presented by Josh Chiles CEO, Engaged! StartEngaging.com
Facebook Apps Presented by Josh Chiles CEO, Engaged! StartEngaging.com
Facebook Apps Presented by Josh Chiles CEO, Engaged! StartEngaging.com
Facebook Apps To start building your Facebook app, visit: Presented by Josh Chiles CEO, Engaged! https://developers.facebook.com/apps Or read the tutorial: StartEngaging.com http://developers.facebook.com/docs/ap psonfacebook/pagetabs
Facebook Apps Click “Create New App” Presented by Josh Chiles CEO, Engaged! StartEngaging.com
Facebook Apps Add your App name Presented by Josh Chiles CEO, Engaged! StartEngaging.com Click “Continue”
Facebook Apps Add your display name Presented by Josh Chiles CEO, Engaged! StartEngaging.com
Facebook Apps Add your Page Tab URL Presented by Josh Chiles CEO, Engaged! StartEngaging.com Select Page Tab Width (810px or 520px)
Presented by Josh Chiles CEO, Engaged! StartEngaging.com
Facebook Apps Presented by Josh Chiles CEO, Engaged! If you’re not a web designer and don’t StartEngaging.com know how to code…
Facebook Apps Presented by Josh Chiles 1. Hire someone who is. CEO, Engaged! 2. Use a Facebook App builder. StartEngaging.com StartEngaging.com
Presented by Josh Chiles CEO, Engaged! StartEngaging.com Ads (or advertising)
Facebook Ads Presented by Josh Chiles CEO, Engaged! To create a Facebook ad, visit: http://www.facebook.com/advertising StartEngaging.com
Facebook Ads Select your Facebook page Presented by Josh Chiles CEO, Engaged! StartEngaging.com
Facebook Ads Presented by Josh Chiles CEO, Engaged! TIP: Ads that stay on Facebook.com (not going to StartEngaging.com your website) will cost less.
Facebook Ads Presented by Select “Get More Page Likes” Josh Chiles CEO, Engaged! StartEngaging.com
Facebook Ads Add your ad text Presented by Josh Chiles Select your landing page CEO, Engaged! Upload your image StartEngaging.com
Facebook Ads Select your target location Presented by Josh Chiles Select your target age/gender CEO, Engaged! Select your target interests StartEngaging.com
Facebook Ads Presented by Josh Chiles CEO, Engaged! TIP: The more targeted your ad is the lower your StartEngaging.com cost per click will be.
Facebook Ads Select your advanced options Presented by Josh Chiles CEO, Engaged! StartEngaging.com
Presented by Josh Chiles CEO, Engaged! StartEngaging.com Content
Facebook Content Engage Your Facebook Fans Daily Presented by Josh Chiles CEO, Engaged! StartEngaging.com
Facebook Content Ask questions… Presented by Josh Chiles CEO, Engaged! StartEngaging.com
Facebook Content Presented by …keep them Josh Chiles CEO, Engaged! informed, share pictures, invite them to your StartEngaging.com events and tell them what you want them to do, creatively.
Presented by Josh Chiles CEO, Engaged! StartEngaging.com Analytics
Facebook Analytics Presented by Josh Chiles • How many clicks on your ad? CEO, Engaged! StartEngaging.com
Facebook Analytics Presented by Josh Chiles • How many clicks on your ad? CEO, Engaged! • How many views on your app? StartEngaging.com
Facebook Analytics Presented by Josh Chiles • How many clicks on your ad? CEO, Engaged! • How many views on your app? • How many new “Likes”? StartEngaging.com
Facebook Analytics Presented by Josh Chiles • How many clicks on your ad? CEO, Engaged! • How many views on your app? • How many new “Likes”? StartEngaging.com • How many leads?
Facebook Analytics Edit. Presented by Josh Chiles Test. CEO, Engaged! Update. Tweak. StartEngaging.com Retarget. Try again. Change. Get it right.
Presented by Josh Chiles CEO, Engaged! StartEngaging.com Content (yes, again)
Facebook Content Be engaging. Be creative. Be consistent Presented by Josh Chiles CEO, Engaged! StartEngaging.com
Presented by Josh Chiles CEO, Engaged! StartEngaging.com Ads (and yes, again)
Facebook Ads Promote Your Content Presented by Josh Chiles CEO, Engaged! StartEngaging.com
Presented by Josh Chiles CEO, Engaged! StartEngaging.com Analytics (and this again too)
Facebook Analytics Monitor engagement for each and Presented by every post. Posts with the most Josh Chiles CEO, Engaged! engagement, tweak it, change it and stay around that topic. StartEngaging.com
Facebook Analytics Geo-target your content by city Presented by Josh Chiles CEO, Engaged! StartEngaging.com or geo-target your content by state
Facebook Analytics Is your website mobile optimized? Presented by Josh Chiles CEO, Engaged! StartEngaging.com
Facebook Analytics Post content when your Facebook Presented by Josh Chiles fans are online and engaging. CEO, Engaged! StartEngaging.com
Presented by Josh Chiles Repeat. CEO, Engaged! StartEngaging.com
Ready to take your Facebook page to the next level? Presented by Josh Chiles CEO, Engaged! StartEngaging.com
Presented by Josh Chiles CEO, Engaged! StartEngaging.com StartEngaging.com MDCE Booth #1109

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Generate A Return On Your Facebook Investment (MDCE 2012)

  • 1.
  • 2. Presented by Josh Chiles CEO, Engaged! Generate A Return On Your StartEngaging.com Facebook Investment Presented by: Josh Chiles CEO, Engaged!
  • 3. Today’s Process Presented by Josh Chiles CEO, Engaged! 1. Facebook Apps StartEngaging.com
  • 4. Today’s Process Presented by Josh Chiles CEO, Engaged! 1. Facebook Apps 2. Facebook Ads StartEngaging.com
  • 5. Today’s Process Presented by Josh Chiles CEO, Engaged! 1. Facebook Apps 2. Facebook Ads StartEngaging.com 3. Facebook Content
  • 6. Today’s Process Presented by Josh Chiles CEO, Engaged! 1. Facebook Apps 2. Facebook Ads StartEngaging.com 3. Facebook Content 4. Facebook Analytics
  • 7. Today’s Process Presented by Josh Chiles CEO, Engaged! 5. Facebook Content StartEngaging.com
  • 8. Today’s Process Presented by Josh Chiles CEO, Engaged! 5. Facebook Content 6. Facebook Ads StartEngaging.com
  • 9. Today’s Process Presented by Josh Chiles CEO, Engaged! 5. Facebook Content 6. Facebook Ads StartEngaging.com 7. Facebook Analytics
  • 10. Presented by Josh Chiles CEO, Engaged! StartEngaging.com Apps (or applications)
  • 11. Facebook Apps Presented by Josh Chiles CEO, Engaged! StartEngaging.com
  • 12. Facebook Apps Presented by Josh Chiles CEO, Engaged! StartEngaging.com
  • 13. Facebook Apps Presented by Josh Chiles CEO, Engaged! StartEngaging.com
  • 14. Facebook Apps To start building your Facebook app, visit: Presented by Josh Chiles CEO, Engaged! https://developers.facebook.com/apps Or read the tutorial: StartEngaging.com http://developers.facebook.com/docs/ap psonfacebook/pagetabs
  • 15. Facebook Apps Click “Create New App” Presented by Josh Chiles CEO, Engaged! StartEngaging.com
  • 16. Facebook Apps Add your App name Presented by Josh Chiles CEO, Engaged! StartEngaging.com Click “Continue”
  • 17. Facebook Apps Add your display name Presented by Josh Chiles CEO, Engaged! StartEngaging.com
  • 18. Facebook Apps Add your Page Tab URL Presented by Josh Chiles CEO, Engaged! StartEngaging.com Select Page Tab Width (810px or 520px)
  • 19. Presented by Josh Chiles CEO, Engaged! StartEngaging.com
  • 20. Facebook Apps Presented by Josh Chiles CEO, Engaged! If you’re not a web designer and don’t StartEngaging.com know how to code…
  • 21. Facebook Apps Presented by Josh Chiles 1. Hire someone who is. CEO, Engaged! 2. Use a Facebook App builder. StartEngaging.com StartEngaging.com
  • 22. Presented by Josh Chiles CEO, Engaged! StartEngaging.com Ads (or advertising)
  • 23. Facebook Ads Presented by Josh Chiles CEO, Engaged! To create a Facebook ad, visit: http://www.facebook.com/advertising StartEngaging.com
  • 24. Facebook Ads Select your Facebook page Presented by Josh Chiles CEO, Engaged! StartEngaging.com
  • 25. Facebook Ads Presented by Josh Chiles CEO, Engaged! TIP: Ads that stay on Facebook.com (not going to StartEngaging.com your website) will cost less.
  • 26. Facebook Ads Presented by Select “Get More Page Likes” Josh Chiles CEO, Engaged! StartEngaging.com
  • 27. Facebook Ads Add your ad text Presented by Josh Chiles Select your landing page CEO, Engaged! Upload your image StartEngaging.com
  • 28. Facebook Ads Select your target location Presented by Josh Chiles Select your target age/gender CEO, Engaged! Select your target interests StartEngaging.com
  • 29. Facebook Ads Presented by Josh Chiles CEO, Engaged! TIP: The more targeted your ad is the lower your StartEngaging.com cost per click will be.
  • 30. Facebook Ads Select your advanced options Presented by Josh Chiles CEO, Engaged! StartEngaging.com
  • 31. Presented by Josh Chiles CEO, Engaged! StartEngaging.com Content
  • 32. Facebook Content Engage Your Facebook Fans Daily Presented by Josh Chiles CEO, Engaged! StartEngaging.com
  • 33. Facebook Content Ask questions… Presented by Josh Chiles CEO, Engaged! StartEngaging.com
  • 34. Facebook Content Presented by …keep them Josh Chiles CEO, Engaged! informed, share pictures, invite them to your StartEngaging.com events and tell them what you want them to do, creatively.
  • 35. Presented by Josh Chiles CEO, Engaged! StartEngaging.com Analytics
  • 36. Facebook Analytics Presented by Josh Chiles • How many clicks on your ad? CEO, Engaged! StartEngaging.com
  • 37. Facebook Analytics Presented by Josh Chiles • How many clicks on your ad? CEO, Engaged! • How many views on your app? StartEngaging.com
  • 38. Facebook Analytics Presented by Josh Chiles • How many clicks on your ad? CEO, Engaged! • How many views on your app? • How many new “Likes”? StartEngaging.com
  • 39. Facebook Analytics Presented by Josh Chiles • How many clicks on your ad? CEO, Engaged! • How many views on your app? • How many new “Likes”? StartEngaging.com • How many leads?
  • 40. Facebook Analytics Edit. Presented by Josh Chiles Test. CEO, Engaged! Update. Tweak. StartEngaging.com Retarget. Try again. Change. Get it right.
  • 41. Presented by Josh Chiles CEO, Engaged! StartEngaging.com Content (yes, again)
  • 42. Facebook Content Be engaging. Be creative. Be consistent Presented by Josh Chiles CEO, Engaged! StartEngaging.com
  • 43. Presented by Josh Chiles CEO, Engaged! StartEngaging.com Ads (and yes, again)
  • 44. Facebook Ads Promote Your Content Presented by Josh Chiles CEO, Engaged! StartEngaging.com
  • 45. Presented by Josh Chiles CEO, Engaged! StartEngaging.com Analytics (and this again too)
  • 46. Facebook Analytics Monitor engagement for each and Presented by every post. Posts with the most Josh Chiles CEO, Engaged! engagement, tweak it, change it and stay around that topic. StartEngaging.com
  • 47. Facebook Analytics Geo-target your content by city Presented by Josh Chiles CEO, Engaged! StartEngaging.com or geo-target your content by state
  • 48. Facebook Analytics Is your website mobile optimized? Presented by Josh Chiles CEO, Engaged! StartEngaging.com
  • 49. Facebook Analytics Post content when your Facebook Presented by Josh Chiles fans are online and engaging. CEO, Engaged! StartEngaging.com
  • 50. Presented by Josh Chiles Repeat. CEO, Engaged! StartEngaging.com
  • 51. Ready to take your Facebook page to the next level? Presented by Josh Chiles CEO, Engaged! StartEngaging.com
  • 52. Presented by Josh Chiles CEO, Engaged! StartEngaging.com StartEngaging.com MDCE Booth #1109