Mark Feldman's, Head of Revenue Operations at Localytics, presentation at ABM by the Numbers on how to bring return on engagement (ROE) into your company.

2. Return on Engagement
Mark Feldman, Head of Revenue Operations
Silas Larson, Senior Manager of Revenue Operations

3. The Localytics Platform
App Analytics
+ Web Insights
Rich Push
Messaging
Direct Data Access Geofencing Data
AB
Testing
Uninstall
Tracking
In-App + Inbox
Messaging

5. Return (Benefits)
Costs
= ROI

7. Return (Benefits)
Costs
= ROE

9. Activity Type
Engagement
Minutes
Role Multiplier
Sales Meeting 5,000
CXO
5x
VP
3x
Director
2x
Manager
1x
Other
1x
Tradeshow - Meeting 1,500
Tradeshow - Booth Visit 800
Tradeshow - Attendance 50
Webinar - Attendance 1,000
Demo Request 2,500
Gated Content Download 800
Blog Subscription 500
Marketing/Sales Email Open 100
High Value Webpage Visit 500
Mid Value Webpage Visit 300
Low Value Webpage Visit 50

11. Return on Engagement
(Campaign)
Ebook Name
Engagement
Minutes Spend Engagement Mins/$
Digital Transformation 23600 $59,398 0.40
Mobile Marketing Buyers
Guide 3200 $13,600 0.24
Omnichannel Success 13400 $19,797 0.68
Stages of Personalization 4300 $6,475 0.66
App Marketing Guide 8000 $12,767 0.63
Mobile Marketing RFP 2300 $7,125 0.32
Reimagining Digital Customer
Experience 1400 $16,975 0.08
Total 56200 $136,138 0.41

12. Return on Engagement
(Channel Breakdown)
Digital Transformation Whitepaper -
Paid Distribution Engagement Minutes Spend Engagement Mins/$
Fierce Wireless 1000 $13,700 0.073
Demandworks 7100 $7,125 0.996
LinkedIn 4600 $32,565 0.141
Terminus 0 $6,008 0.000
Total 12,700 $59,398 0.21