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The Way Forward
How we got here
                                           200+ customers
  >1.000.000.000 conversations
  delivered in Engagor                          16 people

Feb 2011
Launch


                         Jan 2012
                         Inbox



                                                 Feb 2013




           2011                     2012      2013
The Future of Social Media



• The 4 steps of Social Media Adoption
• 80% of the companies follow the same path
PR & Communications

               1




 Monitoring   Analytics   Engagement
Marketing

              2




Monitoring   Analytics   Engagement
Marketing & Customer Service

                   3




     Monitoring   Analytics   Engagement
A Social Media Team is born

                   4




     Monitoring   Analytics   Engagement
Specialized Social Media Teams
     need Specialized Tools
                                                         The Social Enterprise
                                                ⬌   Customer Support
                                                ⬌   Marketing
CRM                Social Media Team            ⬌   HR
                                                ⬌   Sales
                                                ⬌   PR




                                               Analytics
                        Monitoring
                                                                       Measure
                                                                       Results
      CRM Integration                          Engagement


                                     Real-time collaboration
See relevant conversations at a glance
Profile Tags
Get details of any social profile
How does this person interact with you?
Notes
Twitter Following
Salesforce.com / Zendesk / Desk.com / … anything! …
Team Performance
Chat
Chat
Advanced Text Analytics
The End
Time to relax and get some drinks!

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