A Brief Look at How Brands Use iPhone Apps Today

 A brief look at how brands use iPhone apps today Lauren Mullins, Social Media Intern

Why iPhone applications? ,[object Object],[object Object],[object Object]

About The Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Chipotle Ordering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dunkin Donuts: Dunkin Run ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pizza Hut: Online Ordering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Taco Bell: Why Pay More! Shaker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Starbucks: myStarbucks and Starbucks Card Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gap Inc: Style Mixer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Chanel, Dolce & Gabbana, Donna Karen: Fashion Collections ,[object Object],[object Object],[object Object],[object Object]

PUMA: The PUMA Index ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LL Bean: Moosentration ,[object Object],[object Object],[object Object],[object Object],[object Object]

Oakley: Surf Report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Barclaycard: Waterslide Extreme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benjamin Moore: Ben Color Capture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Anheuser Busch: Budweiser American Ale Finder ,[object Object],[object Object],[object Object],[object Object],[object Object]

Charmin: Sit or Squat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nike, Inc: NikeiD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MasterCard: Priceless Picks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Coca Cola: Happiness Factory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Coca Cola: Magic Coke Bottle ,[object Object],[object Object],[object Object],[object Object]

Kleenex: Kleenex Lotion Tissue FEEL ,[object Object],[object Object],[object Object],[object Object]

Pedigree: Shake and Bark ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Zippo: Virtual Zippo Lighter ,[object Object],[object Object],[object Object],[object Object],[object Object]

Other Notable Consumer Products Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Audi: A4 Driving Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object]

Toyota: Prius Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BMW: Z4 Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Volkswagen: Polo Challenge 3D ,[object Object],[object Object],[object Object],[object Object],[object Object]

Other Notable Automotive Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Whole Foods: Whole Foods Market Recipes ,[object Object],[object Object],[object Object],[object Object],[object Object]

Betty Crocker: The Betty Crocker Mobile Cookbook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Weber-Stephen: Weber’s On The Grill ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Absolut: Drinkspiration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Notable Recipe Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Virgin Atlantic: Flying Without Fear ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

British Airways: BA Flights ,[object Object],[object Object],[object Object],[object Object]

Avis: Avis Reservation App ,[object Object],[object Object],[object Object],[object Object],[object Object]

Hilton Worldwide: Hilton ,[object Object],[object Object],[object Object],[object Object],[object Object]

Other Notable Travel Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How often are these being used? ,[object Object],[object Object]

Usage by Category ,[object Object]

Branded Applications care about Engagement

Conclusions ,[object Object],[object Object],[object Object],[object Object]

A Brief Look at How Brands Use iPhone Apps Today

A Brief Look at How Brands Use iPhone Apps Today

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A Brief Look at How Brands Use iPhone Apps Today