This presentation explores the intersection of social media and the Internet of things. By applying futurist techniques for developing foresight strategies, the presentation provides a basic introduction to tools like STEEP analysis and scenario planning.
7. Exploring The Future Through STEEP Trends
Society Technology Environment Economy Politics
8. Demographics
314,000,000 people in the U.S.
23.5% under the age of 18
50.8% Female
13.1% African American
16.9% Hispanic
Society Technology Environment Economy Politics
9. We are a tech-centric society.
At least 56% of U.S. adults own smartphones
34% of U.S. adults own tablets
Microsoft Kinect currently holds the record for most rapidly
adopted consumer technology.
Every new iPhone that comes out outsells the previous device.
Of the 15% of the U.S. who don’t have Internet access, 90% of
those people indicate they have no intention of getting it.
Technology Adoption
Society Technology Environment Economy Politics
11. Every year, people are sharing
twice as much information as the
previous year.
This “law” has held since 2008.
Zuckerberg’s Law
Society Technology Environment Economy Politics
15. The number of transistors on
integrated circuits doubles
approximately every two years.
Often quoted as 18 months and
applied to chip performance overall.
Computers keep getting faster.
Moore’s Law
Society Technology Environment Economy Politics
16. The number of computations per
joule of energy dissipated has been
doubling approximately every 1.57
years.
Battery life keeps improving.
Up to 5 hours of talk, video, and browsing.
2h39m in battery stress test.
Up to 10 hours of talk, video, and browsing.
4h24m in battery stress test.
Koomey’s Law
Society Technology Environment Economy Politics
17. Network connection speeds for
high-end home users double every
21 months.
User experience is determined by
bandwidth constraints.
Nielsen’s Law
Society Technology Environment Economy Politics
18. Roughly every decade a new, lower
priced computer class forms based on
a new programming platform,
network, and interface resulting in
new usage and establishment of new
industries.
The last computer class to launch
under this framework was wireless
sensor networks.
Bell’s Law of Computer
Classes
Society Technology Environment Economy Politics
19. The value of a telecommunications network
is proportional to the square of the number
of connected users of the system.
Networks are exponentially more valuable as
the number of entities in the network grows.
Metcalfe’s Law
Society Technology Environment Economy Politics
24. The smartest person in the room is the room.
The Evolution of the Home
Society Technology Environment Economy Politics
25. The Evolution of Retail
Society Technology Environment Economy Politics
26. The Evolution of the Car
Society Technology Environment Economy Politics
27. Exploring The Future Through STEEP Trends
Society Technology Environment Economy Politics
28. Millennials suffer a 16.1%
unemployment rate, the highest of
any other generation.
The average millennial has $45,000
worth of debt, primarily from
student loans.
However, 15% of millennials are
already managers as of 2012. By
2014, millennials will make up 36% of
the U.S. workforce.
Economic Recession
and Recovery
Society Technology Environment Economy Politics
29. The peer-to-peer rental market
alone is estimated to be worth $26
billion.
Revenue in the sharing economy is
expected to reach $3.5 billion in
2013, at a 25% annual growth rate.
Room for growth.
Example: Boston cab market
generates $21 million revenue per
month on average, Uber is currently
at $600,000.
Collaborative Economy
Society Technology Environment Economy Politics
30. Exploring The Future Through STEEP Trends
Society Technology Environment Economy Politics
31. Public Safety - Hands/Eyes Free
Society Technology Environment Economy Politics
33. ...how exactly will this affect
my marketing?
Two Critical Uncertainties:
‣ Consumer Adoption
‣ Marketing ROI
34. Where are we headed?
Four Scenarios
Sensor-driven Marketing
Low
Mktg
ROI
High Consumer
Adoption
Low Consumer
Adoption
High
Mktg
ROI
Hakuna Matata
Total Customer Awareness
Boardrooms to Living Rooms