Slides from a webinar on October 29, 2014. Taking a data-driven approach to consumer outreach is one of Enroll America’s core strategies to meet consumers where they are and with the information they need. In preparation for the second open enrollment period (OE2), Enroll America updated its outreach model. Our outreach model supports our national campaign, Get Covered America, and allows us to focus our conversations and events on consumers who are most likely to be uninsured. In this webinar, we were excited to share with partners what our model update means for conducting outreach during OE2 and beyond. Participants also heard about what can be done to ensure that outreach planning and implementation is as effective as possible. This webinar is appropriate for enrollment stakeholders interested in learning more about how data and evaluation can drive successful outreach and enrollment efforts.