IT organizations face a fundamental dilemma: the demand for more and better business information is sharply increasing during a time when information management budgets are either flat or declining. IT has reduced spend on operating systems and application servers by systematically deploying open source alternatives (Linux and JBoss). However, recent studies show that IT views the database as the next priority for cost control. This presentation provides managers and architects with a roadmap for controlling Oracle database costs. It covers a variety of cost containment strategies, identifies potential risk/reward scenarios and recommends cost containment starting points. The presentation also highlights the Oracle cost management strategies of noteworthy organizations such as Sony Online Entertainment and FTD.