Enterprise Ireland eMarketing Event Dublin 25th October 2012

1. It’s time to
re-think your
marketing.

3. Your marketplace
Your competitors’
marketplace
Who will win?

4. Those that put the
customer at the
centre of their
business.

5. Your business cannot
achieve its potential
without excellent
marketing.
Marketing in your sector is
being transformed by
technology.
There is a simple, proven,
methodology for
developing excellent
marketing.

6. Your business cannot
achieve its potential
without excellent
marketing.
Marketing in your sector is
being transformed by
technology.
There is a simple, proven,
methodology for
developing excellent
marketing.

7. Marketing is one
of 4 essential
elements in
all businesses.

8. Marketing is one
of 4 essential
elements in
all businesses.

9. What exactly is marketing?
Determining needs you can best
satisfy. Connecting with customers
who have those needs.

11. 4 elements of effective marketing
Purpose:
How can you make a difference?
Position:
Who has the most compelling need?
Pitch:
Clearly communicate how you can help.
Activity:
Get in front of those people.

12. Keenan

16. Crafting their story and their pitch.....

21. THE WHAT.......

22. THE HOOK......
The hook?
Same feed. More profit.

25. Seth Godin

26. Is the customer at the centre?
No!
Because…
Marketing is misunderstood,
undervalued, poorly executed.

27. Profit led?
Haphazard approach?
Marketing teaching?
National psyche?

28. Have the Capability…
Creative, storytellers,
helpful by nature, smarts
Have the Companies...
Passion, expertise,
excellence

29. Chieftain Fabrics
Be in the mind of our customer and re-
think and re-craft our communications
from that standpoint.

34. Your business cannot
achieve its potential
without excellent
marketing.

35. Your business cannot
achieve its potential without
excellent marketing.
Marketing in your sector is
been transformed by
technology.
There is a simple, proven,
methodology for developing
excellent marketing.

36. Customer behaviour
is changing.

37. Just a website & search marketing in UK.
UK now a significant portion of our business.

38. Re-crafted how we pitched electric beds + used search marketing.
Doubled direct sales.

39. Customer focused website + Highly targeted global search visibility.
Sustained flow of high quality sales leads from web.

40. Social media development.
Facebook now 2nd biggest source of visit to website.

41. Grew customer engagement with yummy foodie pics on Facebook.
33,000 people viewed our Facebook competition!

42. One site that works on every device
Just gone live. Results? Client too busy to talk to us!?!?

43. Relentless improvement of customer's online booking experience.
Significantly increased online sales.

44. Shift from bought media to owned media.
Own your assets.
Images, text, video, audio, widgets
Own your media.
Website, YouTube Channel, Twitter following, Blog, App, Email list

45. PRODUCTION FINANCE
Marketing in your sector is Opportunity or threat?
being transformed by Depends on your response.
technology. MARKETING PEOPLE

46. Your business cannot achieve
its potential without excellent
marketing.
Marketing in your sector is
been transformed by
technology.
There is a simple, proven,
methodology for developing
excellent marketing.

47. There is a simple, proven, methodology
for developing excellent marketing.
1. Research
2. Purpose
3. Position
4. Proposition THE WAY.
5. Marketing strategy
6. Marketing plan
7. Raw materials
8. Communication channels
9. Tactics
Tactics before strategy?
The noise before defeat!
SunTzu 600BC

48. Virtual Access

53. iSimply Connect

59. Your marketplace
Your competitors’
marketplace
Who will win?

60. Those that put the
customer at the
centre of their
business.

61. Your business cannot achieve
its potential without excellent
marketing.
Marketing in your sector is
been transformed by
technology.
There is a simple, proven,
methodology for developing
excellent marketing.

62. 1. Research
2. Purpose
3. Position Follow
4. Proposition
5. Marketing strategy THE WAY
6. Marketing plan
7.
8.
Raw materials
Communication channels
for…..
9. Tactics

63. Success.