Check out this TMX Equicom webinar and learn how to: • RAPIDLY TRANSFER; • the RIGHT INFORMATION; • in a way they will REMEMBER.

1. Mike Polonsky The Equicom GroupNovember 9, 2010

2. communications are important

3. really communications are important presentations ^

4. every meeting

6. Al Gore

7. John Douglas

8. Most presentations are really bad

11. why?

12. 6 The deadly sinsof presentations

13. 1. the leave behind

14. 2. curse of knowledge

15. 3. more is better

16. 4. words work

17. 5. no goal

18. 6. complacency

19. 3 step program topurify ourselvesof our past sins

20. ? what is a presentation

21. 1. the right information 2. rapidly transferred 3. high recall

22. 1. what is the right information?

23. Tellthem what you’re going totellthem Tellthem Remind them what you toldthem

24. Tell them howyou’re going toborethem Borethem Remind them they’re bored

26. it’s about distilled nuggets mission product description table of contents board values vision growth strategy last year’s results awards somethingbig coming features capabilities benefits head shots intellectualproperty corporategovernance media coverage valueproposition

27. typically, our big three nuggets need expressed opportunity strategic, core differentiator (what defines you, guides all you do) need addressed growth strategy how you are going to stay on top

28. leave an impression

29. how do you encourage someone to give you $10M in 45 minutes? On June 4 1940, Winston Churchill delivered a 45 minute speech, commonly known as “We shall fight on the beaches”, to the House of Commons of the British Parliament. It was a great inspiration to an embattled United Kingdom as it entered what was probably the most vulnerable phase of the entire war. Public opinion for the war effort was waning in the face of devastating losses and a formidable enemy. Churchill encouraged a country to keep fighting in 45 minutes.

30. don’t drown in detail keep to the big idea keep it high level keep it clean

31. 2. what is rapid transfer?

33. 2. what is rapid transfer?

34. marathon 100 metres

35. huh aha NOW! (rapid transfer)

36. points Not all are created equal

38. Uninteresting point but relevant

39. Major, earth-shattering, earth-quaking point

40. Interesting corollary perspective

41. Necessary background point

42. Interesting-but-dude-is-now-sleeping point

44. The point Big big big support additional support additional support additional support Underlying takeaway message

45. The point A B C Underlying takeaway message

46. The point A B C 1. 2. 3. Underlying takeaway message

47. grid it to great think about emphasis think about scale think about priorities

49. maps pictures diagrams illustrations not words

50. “There is no such thing as words” Page 234

51. 3. what is high recall?

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141. asljkfhf20-30 slides

142. The great onesare more than a series of slides

143. power of a narrative

144. ? what is a presentation

145. 1 story

146. high recall

147. not blind faith brevity patterns stories emotion

148. the right information not everything think churchill rapidly transferred not words think billboard with high recall not blind faith think 3 little pigs

149. Why are presentations really important?

150. seeing

151. Am I glad to see you! as I see it. begin to see the light. Believe nothing of what you hear, and only half of what you see. can't see the wood for the trees. see you again. Monkey see, monkey do. nice to see you. not able to see the forest for the trees. Not if I see you sooner, and Not if I see you first. see eye to eye. see fit. see if I care! see in a new light. see the color of money. see the error of ways. see the writing on the wall. see which way the wind is blowing. See you around. see you in a little while. see you later, alligator. see you next year. see you soon. wait-and-see attitude. What you see is what you get.

153. reading stop thinking seeing start thinking

154. great presentations are not about being creative

155. great presentations are about being logical

156. speak,so that I maysee you.

157. thank you.