Our new M&A report contains vital insight for Media Agency owners who are considering selling. These slides reveal the key findings from our research, looking at: - Average deal size and valuation multiples - Drivers for deal activity - Top buyers - M&A activity by region

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Growing equity, realizing value
Vital research on global M&A trends for
owners of media agencies.
The Global Media Agency M&A Report 2017

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Your presenter
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Ramone Param,
Associate
Director
T: +1 212 2561120 (106)
Ramone.param@equiteq.com
477 Madison Avenue, Suite 740, New York, NY 10022
 10 years’ M&A transaction advisory and corporate development
experience with high profile corporates, infrastructure funds and
private equity.
Previously
 Founding member of PwC’s Global Corporate Development team and
advised PwC’s global leadership team on inorganic growth activities,
including the transformational acquisitions of Booz&Co and PRTM.
 Worked with Macquarie Group's Corporate Finance business in
London.

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Global Media Agency M&A Report 2017
• 10th consecutive year
• Compilation and analysis of all Media Agency
deals world-wide in 2016
• Compiled using:
– Proprietary news feeds
– M&A data subscription services
– Unique intelligence from our daily interaction with
buyers and sellers
– Equiteq commissioned independent research of global
consulting sector buyers
• We analysed firms engaged in all the main
disciplines related to advertising and marketing.
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Strong transaction
momentum was
sustained, with large
advertising agencies
assembling digital media
and customer analytics
capabilities.
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Bob Hendicott, Management Consulting.
sold

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Strong deal volumes sustained, after a strong 2015
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2015 deal
volumes
returned to
pre-crisis
levels

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Key drivers for deal activity
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• Digital marketing
• Customer analytics
• Mobility consulting
• Convergence with adjacent sectors

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Converging buyer demands across industries
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Mega deals drove high average deal sizes, although there is
substantial activity in the lower and mid-market
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M&A activity focused on North America, but strong growth in
European and APAC deals
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Equiteq’s Media Share Price Index rose, with mixed
performance amongst players
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Valuation multiples for M&A rose this year, but have varied
substantially
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Valuation multiples and unused cash balance of listed
companies are rising
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The top buyers in the sector, led by Dentsu Aegis Network,
were highly acquisitive
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Selected top strategic buyers:

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Large accounting networks are building their media
capabilities.
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Private equity bid competitively on deals above $10m and can
be a very flexible solution for sellers.
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The outlook for owners of Media Agencies
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 Transition away from legacy media will continue to fuel M&A activity from the leading
global marketing networks.
Share price performanceM&A activity

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Is now the time to prepare for a future sale, or sell your
consulting firm?
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More resources
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