Do you want to learn SEO from Scratch? This detailed presentation by Digital Marketer Pooja Goyal will help you understand all the basic and advanced things to consider to start with your website SEO or application ASO for Google Playstore. Starting from Google Guidelines to Mobile friendly pages, everything is covered. With no delay, go through this presentation and get a chance to become a pro...

1. TOPIC 1
SEARCH ENGINE OPTIMIZATION
APP STORE OPTIMIZATION
Pooja Goyal
TOPIC 2

2. SEO ASO
- Meta Tags for each Landing Page..............
..................................For Websites What Matters?...................................
- Internal Content................................................................
- External Content................................................................
- Formating and Design ...............................................
- Internal Linking ....................................................................
- Header Tags................................................................................
..................................For App What Matters?...................................
- Internal Content ...................................................................
- External Content....................................................................
- Formating and Design ...................................................
- Internal Linking .......................................................................
- Header Tags...................................................................................
- Meta Tags for each Landing Page.................
- User Flow & Retention ..................................................
WHAT'S THE DIFFERENCE?
& RULES

3. SEO stands for Search Engine Optimization, which
is the practice of increasing the quantity and quality
of traffic to your website through organic search
engine results and beating your competitors
behind.
Brief Introduction
WHAT IS SEO?
1 2 3
ONPAGE SEO
OFFPAGE SEO

4. CRAWLER (GOOGLE BOT)
CRAWLING
INDEXED
Cache:www.website.com
DIFFERENCE
BETWEEN

5. Unique
Content
Page Load
Speed
Meta Tags Image Alt
Tags
Relevant
Backlinks
Header &
Footer
Internal
Linking
XML Sitemap
& Robots.txt
Keywords
Density & LSI
Canonical
Tags
External
Linking
NoFollow /
DoFollow
TOP 12 GOOGLE
GUIDELINES FOR SEO IN
DETAIL

6. Unique
Content
Relevant
Backlinks
Keywords
Density & LSI
TOP 12 GOOGLE
GUIDELINES FOR SEO IN
DETAIL
Copyscape, Small SEO Tools, Duplichecker, etc.
Google Search Engine with Double Quotes
semrush.com, ahrefs.com, etc.
Links:www.website.com
An ideal keyword density is around 1-2%.
Sureoak.com, small SEO tools, Yoast, etc
Latent Symantec Indexing encourages the use of keywords and
synonyms

7. Page Load
Speed
Header &
Footer
Canonical
Tags
TOP 12 GOOGLE
GUIDELINES FOR SEO IN
DETAIL
Layout, User interaction, Transparency of data
Social icons, Sitelinks in footer, subscription
form, logo
https://developers.google.com/speed/pagespeed/insights/
If you want to use a duplicate content of one
page to another page, you can put a canonical tag
to let google understand that this content is for
user reference only and then the penalty will not
happen.
rel=“canonical”
Ah! this makes sense.
Now I know which
version is the right one.

8. Meta
Tags
Internal
Linking
External
Linking
TOP 12 GOOGLE
GUIDELINES FOR SEO IN
DETAIL
The Main heading and description that we want to let google crawl at
first and rank our website according to what we are...
The maximum Character length of meta title is up to 65-70 char,
whereas fro description can be between 150-160 char including spaces.
The linking within the website.
The linking outside the website just like we give link to
some external source like wikipedia

9. Image Alt
Tags
XML Sitemap
& Robots.txt
NoFollow /
DoFollow
TOP 12 GOOGLE
GUIDELINES FOR SEO IN
DETAIL
Google Does not Crawl Images?
An alternative solution for us to help google what our image is all about
with an Image ALT Tag behind the image...
An XML Structure of All links of our website that we want google to crawl.
Robots.txt is a file that lets Google know, what not to crawl from our side.
Do follow link will pass on to the Domain Authority in form of link juice.
No, follow link does not pass the link juice.
We shall put all our website external links as nofollow. this means, the link
is there with no purpose of backlinking, but for user reference.

10. - For WordPress
- Create Sitemap
- Meta Title and Description
- Authentication of Search Consoles
- Permalink Structure
- Social Media Links (will appear as
OG Tags)
- Creates Default Schema.org
INTRODUCTION TO
YOAST PLUGIN

11. PANDA
UPDATE
February 23, 2011
Thin content
No Value
Duplicate content
Low-quality content
Spelling Errors
Spinned Content
May 20, 2014 --- Panda 4.0
+ Website's Internal Content Formatting
+Tags Page, Category Page
+ A Single word can also matter
PENGUINE
UPDATE
April 24, 2012
Link from High Authority Sites like
Wikipedia, Forbes, your tory etc.
A link is like a vote for your site.
Anchor Text Optimization
Permalink Optimization
How does Penguine Algorithm
Hit?
Unnatural Backlinks
Backlinks from Unauthorized sites
Backlinks from Irrelevant Sites

12. INTRODUCING AMP ACCELERATED
MOBILE PAGES
What Are Accelerated Mobile Pages
(AMP)?
Accelerated Mobile Pages is an open-source project
designed to optimize faster mobile pages.
It’s like taking a page that’s already mobile-friendly and
making it load quicker, by stripping it down to basics.
After Implementation, the AMP page will appear with an
"electricity icon" in google searches on mobile.

13. COMPETITOR
ANALYSIS
Target Keywords
Current Backlinks
Current Ranking
Strengths
Weakness
Whether SEO or ASO, Find 3-4 Competitors and check their -
~ Follow their Strengths and learn from weaknesses, and beat
them in the race.

14. WHAT IS ASO? APP STORE
OPTIMIZATION
App Store Optimization, or ASO, is a way
of ensuring your app meets app store
ranking criteria and rises to the top of a
search results page.
But how does a marketer optimize for
better discoverability in an app store?

15. HOW TO RANK KEYWORDS
IN
Choose the Right App Name
Create a Website
Maximize your Keywords
A Compelling Description with Keywords
Stand out with a Unique Icon
Attractive Screenshots and Videos
Localize your App Listing (Language wise)
Keep Updating the App version
Focus on User Ratings & Reviews
High Authority Backlinks
More traffic comes on App, Better will be Ranking
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11.
GOOGLE
PLAYSTORE

16. WHY WEBSITE?
As the content inside the app is not
crawlable, it becomes difficult for our
app to become a brand. So, A website is
required to give support to an app.
Your website will give important
support to your app, which will include
the contents about the functionalities
that your app cover, and the supportive
content in form of blogs, landing pages,
FAQs, and more...

17. Along with your App name, Try to put your major target
keywords in your app title, to help Google understand your
target and to help users understand your major offerings
APP TITLE

18. DIFFERENT
DESCRIPTIONS
FOR IOS & ANDROID
Use everything about your app
functionality and value in the
description
Proper Formatting is very Important,
Use attractive formatting using Bolds,
Italics, Bullets, Quote forms etc
Put hyperlink to your social platform so
that users can reach you
Use the Same Set of Keywords

19. ROLE OF
INTRODUCTION IMAGES & VIDEO
The introduction images include your original app screenshots along with the content
to help users to understand your app's core functions
Can Put a maximum of 8 images
1 Video, that will be visible in the first place, even before images
Try to update Images or Video at least once per year
The quality of screenshots, Images, & video shall be very good
Try to make a crisp video of 30-40 sec.

20. LOCALIZING APP
COUNTRY WISE

21. --- Try to Keep a 4.5+ overall star rating
--- Try to attract maximum user reviews as possible
--- Keep asking users to give a review after using a
specific function
--- Implement a reward system for reviews
Regular Feedbacks are Must
USER RATINGS

22. Same as SEO, Backlinks play a big role in
strengthening your app listing on Google play.
~ More Good Backlinks you have Better will be
the ranking
~ Same strategy of SEO will work
~ Try Combine your backlinking of the website
with the app backlinking that will save your time
and money
ROLE OF
BACKLINKS

23. KEEP UPDATING APP LISTING
LAST BUT NOT LEAST

24. THANK YOU
FOR YOUR VALUABLE PRESENCE
POOJA GOYAL
SEO & DIGITAL MARKETING SPECIALIST