Social Media Plan
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This document provides a status and summary of a social media plan. It discusses starting points, goals of information sharing, issue management, collaboration and knowledge transfer. It notes a shift from these initial goals to a new focus on recognizing problems and finding smarter solutions through social media. The plan will be implemented in phases, targeting specific groups with the goal of helping people do business better and using social media to solve issues. The strategy, tactics, content planning and investments needed are also discussed at a high level.
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Social Media Plan
- 1. Social Media Plan – Status and Summary November 2010
- 2. 2 Starting Point Your workplace Your learning place
- 3. 3 Example – Spine NL D E AT HQ B E U K E S F RN O S EFI IT PT Spine countries Non-Spine countries C H
- 4. 4 From Star to Maze Ist Soll
- 5. 5 Goals Information Sharing Issue Management Collaboration Knowledge and skills transfer
- 6. 6 What we should have done …. Do you recognize this too? Can we do it better, smarter for you? If yes, what is your idea how we can solve this?
- 8. 8 SMP - Target Group
- 9. 9 SMP - Goal
- 10. 10 SMP – Goal - Not this … Information Sharing Issue Management Collaboration Knowledge and skills transfer
- 11. 11 SMP – Goal - But this … Do you recognize this too? Can we do it better, smarter for you? If yes, what is your idea how we can solve this? How can we help you doing your business better? Can Social Media help us wit that?
- 14. 14 SMP – Tactic
Notas del editor
- What does this graph say? In fact 20% of learning impact is created by formal learning events. The remaining 80% learning impact takes place in informal learning processes (consulting colleagues, searching for content from behind your desk, reading magazines, trial and error from behind your desk). So the conclusion in fact is that, although training organizations and trainers tend to think in formal learning events only, the area with the most learning impact is the informal learning part. And that takes place from behind your desk. So the question is how can we play a more facilitating role in informal learning processes.