The term social media influencer has become ubiquitous in the world of social media marketing, and higher education is no exception. If done well, marketers working in higher education have a unique opportunity to leverage influencers to increase enrollment, retention and development efforts. While it is possible to mimic the influencer programs deployed by Fortune 500 companies, colleges and universities would benefit from a more contextualized approach to influencer marketing that doesn't require a multi million dollar budget! After attending this session, attendees will: Define key influencers for their institution. Acquire a training framework that will help educate key stakeholders on their campus about influencer marketing. Leave the session equipped with the knowledge needed to build a scalable influencer marketing initiative on their campus. Access to a professional development community where learning and collaboration will continue after the conference has finished.

1. EMPOWER & WORK COLLABORATIVELY
WITH INFLUENCERS
Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

2. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
@EA_Clark
http://bit.ly/eac-16

3. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Session Goals

4. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Define key
influencers
for your
institution.

5. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Develop training
framework for
your campus.

6. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Start building scalable influencer
marketing initiatives on your campus.

7. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Join an awesome
professional learning
community

8. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
noun
1. a person or thing that influences:
The most powerful influencer of beliefs is
direct experience.
2. a person who has the power to influence
many people, as through social media or
traditional media.

9. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

10. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Goals/Outcomes

11. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Key Stakeholders

12. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Enrollment Management
Recruitment MarketingRegistrarFinancial Aid

13. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Who are our
influencers?
Who are our
influencers?

14. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Who are our
influencers?
*with an emphasis on student success*

15. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Social Media
Competencies

16. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Resources and
Training

17. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Action Steps

18. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Assessment

19. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Next Steps/Follow Up

20. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Now it is your turn!

21. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Additional Resources
Engaging the Social Employee - bit.ly/eac-social-employee
Unlock the Power of IFTTT - bit.ly/ec-ifttt
Strategies, Tools and Implementation - bit.ly/eac-tools

22. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016

23. Eric Clark - Social Media Strategies Summit Higher Education - 11/2/2016
Eric Clark
www.ericalainclark.com
eric@ericalainclark.com
@EA_Clark on Twitter, Instagram and Snapchat