2. Background Statistics
• Typical American diets exceed the recommended intake level or limits
in four categories: calories from solid fats and added sugars; refined
grains; sodium; and saturated fat1
• Americans eat less than the recommended amounts of vegetables,
fruits, whole-grains, dairy products and oils1
• In the United States only 12.2% of adults meet the daily fruit intake
recommendation, along with only 9.3% of adults meeting the daily
vegetable intake recommendation.2
3. Background Statistics cont.
• Poor diet quality is a leading risk factor associated with death and
disability in the United States. Eating a diet rich in fruits and
vegetables as part of an overall healthy diet can help protect against a
number of serious and costly chronic diseases, including heart
disease, type 2 diabetes, some cancers, and obesity.2
• In Maine specifically, 34.0% of adults reported consuming fruit less
than one time daily, and 17.7% of adults reported consuming
vegetables less than one time daily.3
6. Strategic Implementation Plan
Conduct Survey of
people in Orono,
ME store
Have a larger and
more loyal
customer base that
is more informed
upon the topics
that were covered
in the sessions
Market their new
classes on
nutrition and
cooking to attract
more people to
them, and the
store
Bring in dieticians
to teach
informative
sessions on
nutrition and
cooking
Decide what needs
are most
immediately not
being met
7. IGA’s Benefit
• IGA has had a focus on small business from the start
• IGA has a focus on their local communities due to being franchised
locations owned by individuals
• The majority of IGA franchisee’s are local to their community, like you
• IGA can market their push towards a healthier America
• More customers will be drawn in as a result
• More customers will continue to be customers of IGA due to their
commitment to the local community and its people
8. Bibliography
1) “Facts & Statistics.” HHS, US Department of Health and Human
Services, 26 Jan. 2017.
2)“State Indicator Report on Fruits and Vegetables.” CDC, Centers for
Disease Control and Prevention, June 2018.
3)“Maine State Nutrition, Physical Activity, and Obesity Profile.” CDC,
National Center for Chronic Disease Prevention and Health
Promotion, 2016.
