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The Next Step Agency - The Innovation Collective
- 1. the innovation collective CREATE & CONNECT The Innovation Collective A Strategy to Enhance Team Creativity www.nextstep.agency
- 2. The Innovation Collective Idea Replaces the standard ‘Team’ approach Designed to help develop Cohesion among members Embraces diversity to enhance both innovation and the creative process Builds trust, unity and gives all members a voice Creates a stronger ‘Why’ for your business the innovation collective CREATE & CONNECT www.nextstep.agency
- 3. What is the Biggest Challenge Facing Companies in 2021? Survey the innovation collective CREATE & CONNECT www.nextstep.agency
- 4. Problem - We as founders are in a time of unprecedented uncertainty We remember yesterday; we experience today; we anticipate tomorrow Turbulent Uncertain Novel Ambiguous Volatility Uncertainty Complexity Ambiguity The Big Challenge the innovation collective CREATE & CONNECT www.nextstep.agency
- 5. The ‘Innovation Collective’ Value Prop the innovation collective CREATE & CONNECT The case for the ‘Innovation Collective’ Builds respect quickly among members Enhances communication and acceptance Encourage diversity of ideas and creativity An approach backed by research www.nextstep.agency
- 6. An Innovation Collective is built around these foundational rules: Rule 1: Always Allow Creative Resolution Rule 2: Be Open Creative Abrasion Rule 3: Endeavor For Creative Agility the innovation collective CREATE & CONNECT What’s Different with an ‘Innovation Collective’ Approach www.nextstep.agency
- 7. the innovation collective CREATE & CONNECT The Platinum Rule Meet the Other Person’s Needs, Not Yours Focus on creating win/win relationships Members will be more open to share ideas Builds trust and unity, resulting in greater member cohesion – quickly! Create Cohesion www.nextstep.agency
- 8. Why Diversity Wins the innovation collective CREATE & CONNECT Traits you are born or identify with (like gender, ethnicity, etc.) Gained from experience (working in another country, industry, etc.) Inherent Diversity Acquired Diversity 2D Diversity Model www.nextstep.agency
- 9. Building Trust the innovation collective CREATE & CONNECT Build trust by using the Trust Triangle Logic/Shared Vocabulary Am I familiar and comfortable with subject Authenticity/Tangible Artifacts Show, don’t tell Empathy/Trust-based culture All ideas weighed equally Logic Authenticity Empathy www.nextstep.agency
- 10. Supporting Voices the innovation collective CREATE & CONNECT Create a culture that values input from the Collective by practicing these six behaviors: - Safe for new ideas - Hearing/Listening - Empowerment - Credit - Feedback - Implementation www.nextstep.agency
- 11. the innovation collective CREATE & CONNECT The Innovation Collective A Strategy to Enhance Team Creativity Eric Walker CEO + Founder, The Next Step Agency eric@thenextstep.agency www.nextstep.agency