This talk details the innovative development of collaborative blogging at 2 different Maryland library systems, Cecil County Public Library and Enoch Pratt Free Library, and how blogging translated into better internal and external communications.

1. BLOGGING
ERICA JESONIS | Cecil County Public Library
JESSICA KEYES | Enoch Pratt Free Library
collaborative
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2. Who are we?
cecil.ebranch.info/blog prattlibrary.org/prattchat

3. The Big Stuff

4. What is a blog?

5. Why would a library
want to do this?

6. Who's in charge?

7. How do you make this work?
Libraries don't traditionally do public
relations and external marketing like this…

8. Manage
the Beast

9. How do you build a team
of bloggers?

10. How do you manage the team?

11. How do you figure
out what to post?

12. What editorial or
style guidelines
do you follow?

13. How do you
promote your
blog?

14. What are some
best practices
to get started?

15. Our Big Takeaways

16. Were there any
unexpected benefits?

17. Were there
unexpected
challenges?

18. ...and how did you deal with it?
What have you tried that
didn't work...

19. What makes a library blog not
just good, but fantastic?

20. What makes a
library blog suck?

21. THANKYOU!
Erica Jesonis
ejesonis@ccplnet.org
Cecil County Public Library
Jessica Keyes
jkeyes@prattlibrary.org
Enoch Pratt Free Library