In late 2016 I was invited to share my top social media trends for professional services at an industry networking event. These are my top 7…

1. Social Media Trends
for Professional Services
Erica Stacey, Scout Digital Marketing

2. Hello!
I am Erica
scoutdm.com.au
@enistico
@scoutsocial

3. 83% trust recommendations
of friends and family.
2015 Nielsen Global Trust in Advertising Report

4. Owned online channels are
amongst the most trusted
advertising formats.
2015 Nielsen Global Trust in Advertising Report

5. 66% trust consumer
opinions posted online.
2015 Nielsen Global Trust in Advertising Report

6. 74% identify word-of-mouth
as a key influencer in
purchasing decisions.
Ogilvy/Google/TNS

7. Word-of-mouth has been
shown to improve marketing
effectiveness by up to 54%.
MarketShare

8. Australian Social Media
Statistics - September 2016
Facebook: 15,000,000 users
YouTube: 14,500,000 unique Australian visitors
Instagram: 5,000,000 monthly active users
LinkedIn: 3,400,000 users
Twitter: 2,800,000 monthly active users (approx)
socialmedianews.com.au

9. Traditional networking
is changing
Personal and Professional
networks are changing
Personal brand and contacts
can be developed online
People are searching for
services and high quality
recommendations through
online networks

10. Focus on 1-2 relevant
channels
Have a strategy
Know your brand
Don’t try to be everywhere
Or everything to everyone
Focus on managing 1-2
relevant channels well

11. Don’t forget about your
own team
Have a social media policy
Consider and communicate
how your team can
support the organisation’s
social media efforts
Social and digital tools can
also be used internally

12. Content is still king
Demonstrate your
expertise and point of
difference
Create relevant, original
content (blog posts, videos)
Share through other
channels (social, email)
Quality over quantity

13. Business directories
and online reviews
People are searching online
Listings/reviews rank well
Find where you are listed
Claim/update listings
Monitor and respond

14. Mobile mobile mobile!
Mobile browsing is
increasing
Check your own Analytics
Have a mobile responsive
website
Mobile activity is usually
more action-oriented

15. Measure, analyse, refine
Determine KPIs and what
can be tracked
Regularly review and record
progress
Track against strategy and
goals
Adjust as required
Look long term!

16. Thank you!
Erica Stacey (nee Nistico)
Scout Digital Marketing
scoutdm.com.au
erica@scoutdm.com.au
@enistico
@scoutsocial