Más contenido relacionado La actualidad más candente (18) Similar a Growth Codes (20) Growth Codes 2. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 2
Broadband CloudMobility
Mobile broadband is
the cornerstone of
the networked society
3. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 3
Double-Digit
Revenue
Growth
Driven by
Mobile
Broadband
>40% data revenues
excl. SMS
With
Leading
Profitability
MBB “Frontrunners”
Evaluated and identified based on 3 key parameters:
4. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 4
We have identified a
group of Frontrunners
5. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 5
Innovating
new revenues
Connectivity as
a Differentiator
Connectivity as
a Commodity
Market &
Tech Synergies
Market &
Tech Silos
Maximizing
old revenues
Problem
focused
Opportunity
focused
Frontrunners Rethink
mobile broadband
Shift of
mindset
6. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 6
behaviors that shape
the future of telecom
7. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 7
Lead by Superior
Network Performance
Lead by Innovative
Marketing & Offering
Frontrunners
have a dual focus
And follow six
“Growth codes”…
8. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 8
“Streetwise Metrics”
Experience-centric KPI:s
“Co-Partnering”
Visionary Collaboration
“Unboxing”
Redefine Subscription
“Show Casing”
Quality-led Marketing
“Ecosystematic”
Open-ended Innovation
“Gap Minding”
Visionary Investing
Lead by superior
network performance
Lead by innovative
Marketing & Offering
6 growth codes
9. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 9
It’s Time for growth
Let’s explore your codes!
10. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 10