Indoor launch

Launch Commercial Presentation
Improving indoor
app coverage
Improving Indoor App Coverage | Commercial in confidence | © Ericsson AB 2015 | 2015-08-14 | Page 1

Capitalizing on Indoor Opportunities
Ericsson’s Indoor Small Cell Solutions
Ericsson Networks Software 16A
New Indoor Services, Business Models,
and Ways of Working
Improving indoor app coverage

10
8
6
4
2
0
2010 2011 2012 2014 2016 2018 2020
Everyone & everything is
connecting
90%Of the world’s population (> 6 years
of age) will have a mobile phone by
2020
Of mobile subscriptions will be for
mobile broadband by the end of 2020
90%
Subscriptions/lines, subscribers (billion)
Mobile subscriptions
Mobile broadband
subscriptions
Mobile subscribers
Mobile PCs, tablets &
mobile router subsriptions
Fixed broadband
subscriptions 26 billion
Connected devices by 2020

SNAPCHAT
INSTAGRAM
Everyone is using apps
900
800
700
600
500
400
300
200
100
0
0 50 100 150 200 250 300 350
SNAPCHAT
Cellular data / month (MB)
Minutesofuse/month
Android
smartphones
MARCH 2015
MARCH 2014
Source: Ericsson Analysis
FACEBOOK
FACEBOOK
YOUTUBE
YOUTUBE
INSTAGRAM

Everyone is inside
Source: Ericsson ConsumerLab
90%
of our time is spent
indoors
4 in 10 users
satisfied with overall
indoor cellular
connectivity
experience
of users are satisfied
with the indoor cellular
network when using
data heavy apps like
video streaming
36%

Today’s indoor
cellular challenge
Outside-in coverage from macro tower is not enough
Low bandwidth and poor coverage
Obvious dead zones
100>
25
3
1
0,25
0
Mbps
Indoor App Coverage
Downlink Speed

Why cellular for indoor?
Superior app coverage, voice
services, and full mobility required
for business critical applications
Need both Cellular and
Wi-Fi to offer a
differentiated service
Challenging indoor
environments
Demanding
subscribers
Wi-Fi alone is not
sufficient

shifting focus to address the
indoor market
< 2010 2010-2014 > 2015
NEW SMALL CELL TECHNOLOGIES > OPENS THE DOOR FOR MILLIONS OF ADDITIONAL BUILDINGS
Outdoor Macro Network
Macro Radio & Antenna
Venues & Largest Buildings
DAS
Variety of buildings (Small,
Medium, Large) Small Cells
OPERATOR PRIMARY FOCUS

High Performing Small Cell
Solutions for Variety of Deployments
Unique Software to further increase
indoor performance
Innovative Services to
Guarantee Success
Ericsson for Indoor

indoor Small cell solutions
BuildingSize
Number of Buildings
Outside-in
Pico
DAS
RDS
RBS 6402
Performance, flexibility and simplest
deployment for small venues
Radio Dot System
Feature parity, capacity, and high data
speeds for medium-large venues

BOOSTING INDOOR
HOW CAN WE PUSH THE PERFORMANCE FURTHER?
PERFORMANCE
INCREASE IN
THROUGHPUT
DROPPED
CONNECTIONS EASY INSTALL
4MIN
5X 0
Radio Dot System and RBS 6402 delivering superior indoor
performance worldwide but demands on network will continue to grow
Capacity and functionality added with software-only upgrade

indoor app coverage
enhancements
INTRODUCING ERICSSON NETWORKS SOFTWARE 16A
FASTER DOWNLINK
DATA SPEEDS
30% FASTER UPLINK
DATA SPEEDS
200%
GREATER ENERGY
EFFICIENCY OF
SMALL CELLS
UTILIZATION OF
UNLICENSED
SPECTRUM

600Mbps
(Cat-11)
450Mbps
(Cat-9)
300Mbps
(Cat-6)
150Mbps
(Cat-4)
LTE Downlink enhancements
Enables faster download speeds for
video and social networking apps
450 Mbps Peak Supported Today
600 Mbps Peak supported
with Ericsson Networks
Software 16A – enabled by
256 QAM encoding
Carrier

LTE 256 QAM in downlink
16A ENHANCEMENT
Delivers ~ 30% throughput gain
in good coverage areas.
More efficient use of spectrum
Higher DL peak rate (up to 600 Mbps)
IN THROUGHPUT
Up to 30% GAIN
256-QAM64-QAM
Hz
6 bits /
symbol
8 bits /
symbol
256 QAM
Downlink Benefit

LTE Uplink Enhancements
150Mbps
(64QAM)
100Mbps
(16QAM)
75Mbps
(64QAM)
50Mbps
(16QAM)
Ericsson Mobility Report June 2015Carrier
Major increase in demand for
video uploads via mobile apps
Mobile network requires better
uplink speeds to keep up with
pace

16A Uplink enhancements
Uplink Carrier Aggregation
Double peak bit rate
Up to 100% higher user throughput
Increased cell capacity
64 QAM Uplink
Up to 50% higher peak bit rate and user
throughput in good radio conditions
Up to 200% GAIN
64-QAM16-QAM
Hz
4 bits / symbol 6 bits / symbol

UNLOCKS UNLICENSED SPECTRUM
FOR INDOOR LTE APP COVERAGE
LTE ADVANCED ON LICENSED
& UNLICENSED SPECTRUM
Lte-u
LTE Small Cells
LTE-U Unlicensed
LTE Primary Carrier
Licensed Spectrum
LTE Secondary Carrier
Unlicensed Spectrum
LTE MACRO
LTE licensed spectrum for performance
LTE unlicensed spectrum for speed boost
4% of the 5 GHz band provides up
to 150 Mbps speed increase
Carries additional
data payload
LTE efficiencies on
unlicensed spectrum

cell sleep mode for energy
efficiency
AUTOMATIC ACTIVATION
AND DE-ACTIVATION
CAN BE CONTROLLED ON
A PER CELL BASIS
REDUCES OVERALL
POWER CONSUMPTION
DESIGNED FOR MULTI
CARRIER SITUATIONS
SHIFT FROM “ALWAYS ON”
TO “ALWAYS AVAILABLE”
ZZZZZ

- Strategic network analysis
- Design and integration services
- Optimize, audit, and monitor
LOW
TOUCH
HIGH
TOUCH
Flexible service & business
models
DEPLOY & INSTALL
WITH ERICSSON
SMALL CELLS
TOOL KIT
- Helpful tools for installation
- Easy to deploy hardware
DEPLOY, OPTIMIZE
WITH ERICSSON
SMALL CELL
SERVICES
UTILIZE ERICSSON
SMALL CELLS AS
A SERVICE
- Ericsson holds full ownership of network
- Realize new markets with limited effort
- Simplify sales, mitigate risk
OPERATOR
INVOLVEMENT

Go-to-market alternatives
OPERATORS
VARS & SYSTEM
INTEGRATORS
PROPERTY OWNERS,
REAL ESTATE MGMT
BUILDERS

Enabling a superior mobile
experience
100>
25
3
1
0,25
0
Mbps
Indoor App coverage
Downlink Speed

Self-Service
Management of
Cloud-based
Offerings
Real-time
Customer
Experience
Management
COMMUNICATION FOR THE ENTERPRISE
Web
communication
Video
CommunicationMobile UC
Partner
on-boarding
CONNECTIVITY FOR THE ENTERPRISE
RBS
6402
Wi-Fi
Virtual
Enterprise
Gateway
Radio Dot
System
MANAGEMENT & INTERACTION
Managed Enterprise
Cloud
Enterprise Mobility
Management
Cloud based
push-to-talk
Virtual IMS Virtual EPCENABLERS FOR ENTERPRISE SERVICES
CLOUD FOR THE ENTERPRISE
enterprise services
opportunities for operators

THE BUILDING
BLOCKS
ERICSSON
INDOOR SMALL
CELLS
ERICSSON
NETWORKS
SOFTWARE 16A
ERICSSON INDOOR
SMALL CELLS SERVICES
NEW SERVICE OFFERINGS &
MARKET OPPORTUNITIES
IMPROVED INDOOR APP
COVERAGE

Indoor launch

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