1. Unlocking the cloud for
networked society
the cloud & sdn for service providers

2. Unlocking the cloud for
networked society
the cloud & sdn for service providers
Colleen Rosander
Director, Industry Analyst Relations

3. Unlocking the cloud for
networked society
the cloud & sdn for service providers
Ulf Ewaldsson
Senior Vice President and CTO

4. performance needs
industry beyond smartphones
Cars
Network
Performance Drivers
Throughput
Latency
QoS
Volumes
Coverage
Capacity
Security
Location
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | October 23, 2013 | Page 4
Processing
Utilities
Transport
Media
NSPS

5. performance needs
industry beyond smartphones
Cars
Network
Performance Drivers
Throughput
Latency
QoS
Volumes
Coverage
Capacity
Security
Location
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | October 23, 2013 | Page 5
Processing
Utilities
Transport
Media
NSPS

6. cars
Music
Film
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | October 23, 2013 | Page 6
GPS
Emergency

7. utilities
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | October 23, 2013 | Page 7

8. The dynamic
network slices
@
A common network platform with
Dynamic and Secure Network Slices
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | October 23, 2013 | Page 8

9. A Year of Progress for
Service Provider SDN
› Service Provider SDN
vision validated
› Service Chaining use
case introduced with
Telstra and others
› OpenStack, OpenFlow
and OpenDaylight
› Extending SP SDN
vision to provide
enterprise services
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | October 23, 2013 | Page 9

10. Unlocking the cloud for
networked society
the cloud & sdn for service providers
Jan Häglund
Vice President, Head of Product Area IP & Broadband

11. Router View:
Flexible Hardware
Purpose Built
Virtualized & Converged
NFV & SDN Layered
NA
T
FW
TIC
Service Appliances
FW
IMS
HSS
TIC
NAT
NFV
DPI
IT...
SDN
Multi-app
DPI
OSS
OSS/BSS, IT Systems…
BSS
Virtualization
SDN
Control
Convergence
L2/L3
Router
BNG
SDN
GGSN
PGW
Network router & gateways
Forwarding
Multi-Service GW
Yesterday
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | October 23, 2013 | Page 11
Today
Low Touch
Packet
Processing
High Touch
multi-service
optimized pkt
processing
SDN Split, NFV & cloud distribution
Tomorrow

12. Powering the cloud
snp4000
› Implemented on the new
multi-application card for the SSR 8000
› Smart Data-plane
with full L2-L7 processing
› Simple & Open
programming model
› Ultra Scalable architecture
enables 100Gbps-1Tbps platforms,
supports millions of subscribers.
› Multi-flow, Multi-thread
thousands of parallel threads,
millions of flows
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | October 23, 2013 | Page 12
Ground breaking Network Processor Chipset
for 4th Generation IP Networks

13. Enabling the cloud
Ericsson ipos
›
Smart Data-plane with support for
full L2 – L7 processing
Common Network Management - IPTNMS
IPOS
›
Simple and Open Programming
Model
SSR Family
MINI-LINK SP & PT
›
Scalable architecture, enabling
platforms ranging from 100 Gbps
to 1 Tbps & support for millions of
subscribers
Backhaul
›
IP Metro IP Edge
Run to completion processor
architecture with thousands of
parallel threads
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | October 23, 2013 | Page 13
› Over a decade of mass
deployment experience
› 64 bit Network Operating System
› Architected with Multi-Application
support as the key requirement
› Foundation for migration to SDN
architecture

14. Unlocking network potential
sp-sdn, nfv & cloud
APIs, Exposable Services & Assets
Cross-Domain Orchestration
Access
Mgmt & Control
IP & Transport
Mgmt & Control
Service Edge
Mgmt & Control
Policy
Control
Cloud Management
Real Time Integrated Network Control
Virtualization & abstraction
VM
VM
Relocation with
preserved identity
VM
+
VM
Ericsson SDN Controller
Virtual Networking
Network
Data Center

15. Driving
operator growth
220%
Frontrunners’ revenue growth
Peer group’s revenue growth
200%
Inflection
Point
180%
160%
140%
10,2 %
CAGR
120%
100%
(2008-2012)
80%
2007
2008
2009
2010
2011
2012
Source: Strategy Analytics, Ericsson Analysis
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | October 23, 2013 | Page 15

16. With Some essential
growth CODES
Experience-centric KPI:s
“Streetwise Metrics”
Quality-led Marketing
Visionary Investing
“Show Casing”
“Gap Minding”
Lead by innovative
Marketing & Offering
Lead by superior
network performance
Redefine Subscription
Visionary Collaboration
“Unboxing”
“Co-Partnering”
Open-ended Innovation
“Ecosystematic”
© Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | October 23, 2013 | Page 16

17. Q&A

18. Unlocking the cloud for
networked society
the cloud & sdn for service providers