1. Slide title
48 pt
ERICSSOn
JUNE 2010
de subtitle
30 pt

2. Communication HAS CHANGED
FAQ
Slide title
48 pt
de subtitle
30 pt

3. Broadband anywhere, anytime
Enabled by any device & seamless networks
Slide title
48 pt
de subtitle
30 pt

4. Broadband for new purpose
Not only at home or work
Slide title
48 pt Broadband
on the move
Field operations Supporting
Firefighting
A flavor of Services
& Applications
de subtitle
30 pt Supporting the Reporting traffic
local police situation
Connecting the Anywhere Internet access
unconnected & Entertainment
Medical services

5. Telecoms role growing in society
Broadband is our society’s new highways
2010
Internet goes mobile
Slide title
48 pt
Communications for all - bridging the digital divide
-2020 Broadband subscriptions
Fixed and mobile, 2007-2014
Broadband subscription forecast
de subtitle
30 pt
Source: Internal Ericsson

6. Anything that benefits from network
connection will be connected
Billion
50 THINGS
Slide title
48 pt
Turning
point for
de subtitle
our PEOPLE
30 pt industry
6
PLACES
2
1875 1900 1925 1950 1975 2000 2025

7. Slide title
32 pt
50 billion Connected devices
3B middle class
Text consumers x 10
24 pt connected devices
level 2-5
30B connected
20 pt
consumer devices
People
>1 billion
vehicles
o not add
Businesses Societies
or text in
oter area
>100B embedded
processors shipped
>3 billion utility meters (cumulative)

8. Slide title
32 pt
Text
24 pt
level 2-5
20 pt
o not add
or text in
oter area

9. Slide title Data & Voice - Unprecedented Demand
32 pt
Text
24 pt Ericsson-supplied
Relative Network Load WCDMA/HSPA networks Estimated increase in Data is
56.488 20 times greater by 2014
level 2-5
21
51.576
20 pt
19
46.664
17
41.752
1536.84
WCDMA/HSPA Data
13
31.928
11
27.016 ~20 x
9
22.104
7
17.192
5
12.28
o not add WCDMA Voice
37.368
or text in
2.456
oter area 1
Jan Mar May Jul Sep Nov Jan Mar May July Sep Nov Jan Mar May Jul
07 07 07 07 07 07 08 08 08 08 08 08 09 09 09 09 Mobile Data
~10 x
~8 x
Mobile Voice
Source: Ericsson
2007 2008 2009 2010 2011 2012 2013 2014
© Ericsson AB 2009 | Ericsson Internal | X (X) | Date

10. Slide title
32 pt
Telecoms role growing in society
Text › Broadband explosion
24 pt
level 2-5
20 pt
› Towards 50 billion connected devices
o not add
or text in
oter area
› Global attention to saving energy
& environnemental issues
Telecoms empowering people, businesses and society