The world is becoming increasingly connected and ICT is starting to fundamentally transform large parts of society. Networks are now relevant not only to people using their smartphones, but also businesses and society as a whole. As an industry leader, Ericsson has set out a clear long-term commitment to leadership and driving change through mobility in an evolving ICT landscape. Many of the solutions we see in today’s Networked Society seemed unbelievable not too long ago. In our latest Insights brochure, we take a look at some of our regional projects, alongside highlights from the Ericsson Mobility Report and ConsumerLab reports. In addition, we share the latest consumer and market trends currently driving the transformation journey.

1. JUNE 2015
Leading the way in the Networked Society
LATAM
INSIGHTS

2. 2 INSIGHTS: REGION LATIN AMERICA AND CARIBBEAN JUNE 2015
All industries are facing transformation, with the digitization of
services and the shift from physical consumption to virtual products.
In the modern, disruptive environment, businesses are turning to
smarter ways of working and new collaborative models, all of which
are driving demand for greater levels of connectivity and mobility.
The introduction of 5G will not happen in a single, clearly visible
step. 5G will, just as the generations of mobile technologies before
it, evolve gradually over time, and become an essential component
in realizing the Networked Society. We expect that fully commercial
5G systems will enter the market sometime around the year 2020
and that today’s LTE technology will evolve to become part of 5G.
We believe that in the 5G era, operators will have one physical
network infrastructure and one pool of frequency bands, supporting
many separate virtualized networks (slices), each with unique
characteristics for meeting the specific requirements of the 5G
application it serves – for example in a utility or transport context.
5G will put substantial requirements on the radio interface, the
core network, support solutions and the devices. It will require
enormous technological advances. In many machine-to-machine
applications, for example, 5G will require enhanced air interfaces,
enhancements to the core network, as well as strengthened support
systems. 5G will need to meet new performance levels. It will
enable the Networked Society to realize its full potential, where
everything is not only connected, but connected for a purpose.
WELCOME
5G – transforming
INDUSTRY AND society
The foundation of
mobile telephony
~1980
1G
Mobile telephony
for everyone
~1990
2G
The foundation of
mobile broadband
~2000
3G
Mobile broadband
enhanced
~2010
4G
Embracing a
Networked Society
~2020
5G
Source: Ericsson Mobility Report, November 2014
App coverage with data rates
exceeding 10 Gbps
Network latency under 1 millisecond
Capacity expansion by a factor of 1,000
Energy efficiency gains by a factor
of 1,000 per transported bit
5G
Source: Ericsson Mobility Report, November 2014
The world is becoming increasingly connected and ICT is starting
to fundamentally transform large parts of society. Networks are
now relevant not only to people using their smartphones, but also
businesses and society as a whole.
As an industry leader, Ericsson has set out a clear long-term
commitment to leadership and driving change through mobility in
an evolving ICT landscape. Many of the solutions we see in
today’s Networked Society seemed unbelievable not too long ago.
In our latest Insights brochure, we take a look at some of our
regional projects, alongside highlights from the Ericsson Mobility
Report and ConsumerLab reports. In addition, we share the latest
consumer and market trends currently driving the transformation
journey.
I hope that you will enjoy reading this brochure, and I or any other
Ericsson representative would be happy to engage in a further
discussion about these topics.
Regards,
Sergio Quiroga da Cunha
Head of Ericsson Region Latin America and Caribbean

3. 33INSIGHTS: REGION LATIN AMERICA AND CARIBBEAN JUNE 2015
ICT unlocks value and changes rules
of business across industries
As the Networked Society becomes a reality, ICT solutions
enable cross sector collaborations, bringing value to
society, industries and citizens. The digital lifestyle of
urban citizens will impact energy management, travel
patterns, transport modes and purchasing behaviors. The
energy sector is experiencing increasing requirements
for renewable energy, and changing regulations for
smart grids, real time data collection and analytics.
Key points
> Over 70 percent of consumers believe that traffic
volume maps, energy use comparison apps and water
quality checkers will be mainstream by 2020
> Rapid uptake of smart meters, for example, in 2016 Estonia
will be the world’s first country with 100 percent coverage
> 50 percent of drivers worldwide would switch to a
comparable brand to get Connected Car services
> Solar energy used for the grid is expected
to increase by 20 percent
This year:
> More people will watch streamed on-demand video than broadcastTV on a weekly basis
> Video will generate half of mobile data traffic
> LTE subscriptions growth will exceed 80 percent, exceeding 800 million
> World mobile broadband coverage will be above 70 percent
KEY market TRENDS 2015
ANSFORMING
INDUSTRIES
TR
New media services enable digital
lifestyles and personalization
On-demand video consumption will continue to grow rapidly
in 2015, driven by the increasing availability of IP-delivered
TV services. New and personalized TV services will expand
due to consumers’ willingness to pay and the availability
of smart recognition capabilities. Communication over
video is growing primarily in the younger segments as
well as in the enterprise segments for professional use.
Key points
> In 2015, 50 percent will agree it is very important to have
personalized on-demand content
> Smartphone video viewing will increase by >30 percent,
comparable to 2012 figures, reaching 6 hours per week
> More than 50 percent of allYouTube
consumption will occur on mobile devices
PERSONALIZED
MEDIA LIFESTYLE
Security top-of-mind as efficiency and
new services drive cloud deployment
Cloud and network functions virtualization (NFV) adoption
is rising; however concerns about security and governance
are limiting factors to fully embracing cloud technology. IT
systems continue to increase in complexity. Operators and
enterprises are exploring technologies that ease complexity
while ensuring security. Increasingly, organizations are
beginning to build infrastructure and applications that are
cloud-optimized and software-defined.
Key points
> Over 50 percent of operators expect to have their
first virtualized network functions deployed in a live
commercial network in the next 12-24 months
> 74 percent of enterprises are concerned about cloud
security and governance
> By 2015, the spending on cloud services is expected to
grow by 20 percent and large data centers will account
for more than 25 percent of all data hardware
CLOUD
EVOLUTION
DATA
MONETIZATION
Successful data monetization driven
by innovative strategies
An increasing set of operators, known as ‘Frontrunners’*,
are successfully converting strong global data growth
into profitable revenue growth. Frontrunners achieve
continued success by securing innovation, tailoring data
offerings and focusing on user experience and superior
network performance. Financially, these Frontrunners
grew their revenues faster than competition at an average
rate of 13 percent compared to 3 percent (2009-2014).
Key points
> Data traffic will grow up to 8 times by 2020, with a
compound annual growth rate (CAGR) of 40 percent
> In 2015, data traffic for smartphones, tables and
laptops will increase by 50-60 percent from 2014
> The number of Frontrunners is predicted to
increase in 2015 from 20 to 30 operators
> Frontrunners are projected to continue to have
service revenue growth – reaching more than 10
percent expected 2015 year-on-year for the group
*Frontrunners are defined as (equal or more than):
40% smartphone penetration, 4% revenue growth YoY,
10% market share
> One-third of all Frontrunners are in the Americas
Data consumption redefines need for
app coverage and performance
In 2015, half of all subscribers will have a smartphone and
expect access to content, services and data-intensive
apps anywhere, anytime. Enterprises are rapidly adopting
cloud-based solutions and services, thus increasing the
demand for bandwidth and app coverage.The need for
bandwidth-intensive apps in urban areas makes indoor
and small cell coverage a vital high growth area this year.
Key points
> Mobile data traffic will grow by more than 50 percent
during 2015. Video will account for half of total traffic
> For good quality performance, 2 Mbps speed is required
while 1 Mbps is sufficient. In 2015, the probability
of experiencing a mobile network throughput of
at least 1 Mbps will reach 80 percent globally
> LTE subscriptions worldwide expected to grow
>80 percent, with rapid uptake in emerging markets
SUPERIOR
PERFORMANCE
> Network quality is a key differentiator that operators can
explore in Latin America as many users are dissatisfied
and investments in the network improve financial returns,
as shown by our Value of Performance study

4. 4 INSIGHTS: REGION LATIN AMERICA AND CARIBBEAN JUNE 2015
ERICSSON
MOBILITY REPORT
Scan the QR code
to read the latest
Ericsson Mobility
Report findings
According to our interim Ericsson Mobility Report published in March
2015, two-thirds of app data traffic over mobile networks comes
from top five apps in each country studied, with video streaming and
social networking dominating.
MOST USED APPS IN LATAM & CARIBBEAN
Top five apps by mobile traffic volume
US
Base: 153,939 users
South Korea
Facebook 20%
AfreecaTV 16%
YouTube 11%
NAVER 11%
Android browser 9%
Other 33%
Base: 146,190 users
Spain
Base: 19,613 users
YouTube 10%
Facebook 20%
Instagram 13%
Chrome 10%
Android browser 11%
Other 36%
Facebook 16%
YouTube 15%
Netflix 12%
Instagram 9%
Snapchat 9%
Other 39%
Mexico
Base: 3,867 users
Brazil
Facebook 28%
Instagram 6%
Other 22%
Base: 29, 336 users
Facebook 36%
Chrome 10%
Other 19%
Instagram 4%
Whatsapp 5%
Whatsapp 13%
Chrome 16%
YouTube 26%
YouTube 15%
Facebook is the number one app in all countries included in the
study. In Brazil, the mobile social network platform is responsible for
28% of all mobile data traffic. In addition, Google Chrome and
YouTube follow with 16% and 15% of data traffic in the country,
with WhatsApp and Instagram accounting for 13% and 6%.
Mobile data traffic in Latin America & Caribbean
158,191
425,342
610,847
836,314
1,121,111
1,492,821
1,940,143
2,601,265
231,445
361,438
531,216
734,795
982,470
1,296,967
1,667,645
2,233,816
175,018
346,549
608,045
995,020
1,510,879
2,267,940
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
PC+ Tablets + Routers + Smartphones
+ Basic phones Traffic TB/month (December value)
Tablets, Traffic TB/month (December value)
Smartphones, Traffic TB/month (December value)
PC, Traffic TB/month (December value)
Routers, Traffic TB/month (December value)
Basic phones
LTE data traffic
8,000,000
TB/month
The Ericsson Mobility Report June 2015 release shows that by
2020, advanced mobile technology will be commonplace around
Latin America and the Caribbean. Smartphone subscriptions will
more than double, reaching 603 million, with 86% of the region’s
population using smartphones.
The comprehensive update on mobile trends shows that growth in
mature markets comes from an increasing number of devices per
individual. In developing regions, it comes from a swell of new
subscribers as smartphones become more affordable; Latin
America will add more than 330 million smartphone subscriptions
by the end of 2020.
With the continued rise of smartphones comes an accelerated
growth in data usage: smartphone data is predicted to increase
seven-fold by 2020, when 86% of all mobile data traffic will come
from smartphones. Average monthly data usage per smartphone
in Latin America will increase from 0.8 GB in 2014 to 3 GB by
2020.
86% OF LATAM & CARIBBEAN USING
SMARTPHONES BY 2020

5. INSIGHTS: REGION LATIN AMERICA AND CARIBBEAN JUNE 2015 5
liberation
from location
A report from Ericsson ConsumerLab shows that the boundaries
between work and personal life, and between being at home and
outdoors are blurring in the way consumers use their mobile
devices. People tend to switch screens (devices) to access
services and content across different locations, regardless of time
and place.
Communication is a quintessential need. We meet it by being
accessible to our friends, family and extended community in
person and more often nowadays, online. Being able to make
decisions on-the-go using relevant content that is accessible
anytime, anywhere has assumed paramount importance among
consumers. This Ericsson ConsumerLab Latin America study
highlights the connectivity expectations of consumers as they go
In general, smartphones are becoming as popular as PCs in frequency of internet usage, although there is preference for smartphones in Mexico
and PCs in Uruguay:
about their lives. The data presented in this report was gathered
from a total of 9,812 face-to-face interviews and 1,027 online
interviews conducted in 2014 across six countries in Latin
America: Argentina, Bolivia, Uruguay, Brazil, El Salvador and
Mexico. Interviews were conducted with consumers aged 15–69
years old. Overall, the data represents 189 million people living in
Latin America.
Calls, messages and music are the most popular activities on
mobile phones/smartphones, while social networking, internet
browsing and on-line shopping are the top activities on PCs.
Tablets are yet to pick up, but they are widely used for watching
video content.
Frequency of internet use per device and country, users who access the internet at least daily
40%
30%
50%
60%
70%
20%
10%
PC Mobile phone Tablet
ARGENTINA BOLIVIA BRAZIL EL SALVADOR MEXICO URUGUAY OVERALL
Source: Ericsson ConsumerLab, Liberation from location, Latin America 2015
Base: Consumers aged 15-69
Scan the QR code
to read the
ConsumerLab report,
“Liberation from Location”
Ericsson ConsumerLab
77%
Activities performed across different devices (mobile/smartphone, PC and tablet)
Source: Ericsson ConsumerLab, Liberation from location, Latin America 2015
52% 46%21% 65% 60%38% 80% 43%
MUSIC GAMINGSOCIAL
NETWORKING
CALLS ONLINE
SHOPPING
VIDEOWORK/STUDY
RELATED
MESSAGING INTERNET
BROWSING
MOBILE/
SMARTPHONE
PC
TABLET
62% 45% 22%91% 34% 23%90% 57% 62%
44% 33% 31%15% 23% 17%23% 45% 27%

6. 6 INSIGHTS: REGION LATIN AMERICA AND CARIBBEAN JUNE 2015
ENABLING
CHANGE-MAKERS
The Networked Society is transforming entire industries. They are being reshaped and redefined by
technological developments, society’s changing needs and a more collaborative culture. ICT tools are
rapidly becoming everyday resources that are fundamental for businesses, organizations and people.
The telecom business is transforming, and the scope depends on what role you want to play in the Networked Society:
> Network Developer
Focus on providing connectivity
services to consumers, as well as
for wholesale and M2M business.
Maximizing utilization of the network
and spectrum assets is a key priority.
> Service Enabler
Aim to add value to connectivity
by distributing and reselling
services and content, as well
as providing an extended
portfolio of business-enabling
services to enterprises.
> Service Creator
Focus on developing new consumer
and business services in, for example,
media, finance, smart home and
other sectors. They have a strong
focus on driving and collaborating
in broad innovation to create new
offerings and business models.
Whichever you choose, we can find solutions to support the key issues you face and help drive the business.
Have you decided the role you want to play in order to achieve success?
GROW YOUR BUSINESS
TO CREATE NEW TOP LINE GROWTH
Rethink how to boost revenue growth by launching innovative new
services to existing customers, and increasing usage and service
uptake by offering outstanding service performance. Transform your
business by enabling growth through fresh roles in the eco-system:
new business models, new distribution channels and new services
to new customers.
DRIVE PROFITABLE GROWTH BY ENABLING
SERVICES AND TRANSFORMING PROCESSES
New services and connected devices appear constantly, driving
expansion and customer demand. It is a challenge to meet that
demand while keeping costs under control. Gain insights for the
activation of Customer Experience Management and new enterprise
and cloud-based services. Drive the enablement of consistent digital
sales and interaction channels.
OPTIMIZE YOUR NETWORK PERFORMANCE
AND OPERATE AT MAXIMUM EFFICIENCY
People expect their services to work. High performing networks
are key to success. To be able to meet future demands, evolve
your networks with radio technology, and discover and leverage
efficiencies through services, partnerships and platform
virtualization. Optimize performance to deliver a better
user experience and increase your competitive edge.
EXPLORE THE POWER OF ICT
TO CREATE NEW OPPORTUNITIES
Properly deployed, ICT can both improve and simplify business
practices and processes across a number of diverse sectors, including
utilities, transport and public safety. Apply ICT to simplify and improve
business practices and processes; capitalize opportunities driven by
connectivity and data analytics. Manage mobility, connectivity, security
and applications by envisioning future ICT expansion opportunities and
find out ICT’s potential for business innovation.
grow
drive
perform
EXPLORE

7. At Ericsson, we pride ourselves on our history of innovation and technology leadership. Below you will find
examples of where we have really pushed the boundaries, working to meet the evolving needs of our
customers throughout Latin America and the Caribbean.
BANKING ON FINANCIAL
INCLUSION
We partnered with ASBANC, Peru's
National Bank Association, to design
and implement Mobile Money to
benefit 2.1 million Peruvians to own a
mobile wallet by 2019.
JOINT R&D PROJECT FOR
NETWORK VIRTUALIZATION
Partnership between Ericsson and
Telefonica will shorten time-to-market
and enable innovation for new network
services with superior performance.
CONNECTING THE
PERUVIAN AMAZON
Telefonica Peru and Ericsson are
implementing the first rural connectivity
project in Latin America to provide
internet to Amazon communities with
4G/LTE technology.
SUPPORTING PEACE AND
HARMONY IN MEXICO
Ericsson and the Whitaker Peace &
Development Initiative have joined
efforts to help violence-affected and
vulnerable communities on the path to
reconciliation and resilience.
EMERGENCY REPONSE
SYSTEM LOWERS CRIME
In Brazil, the city of São José dos
Campos saw crime rates fall after an
emergency response system developed
by Ericsson was implemented.
LATIN AMERICA’S FIRST LTE
NETWORK ON APT700 BAND
Entel, Chile and Ericsson are modernizing
the operator’s 2G, 3G and 4G network
access, and will deploy the first LTE
network in Latin America on the APT700
Mhz band.
RADIO DOT DEPLOYMENT
FIRST IN LATAM
Ericsson’s small cell solution for indoor
coverage, the Radio Dot System, as been
deployed by Claro in a commercial
building in Rio de Janeiro, Brazil.
YOUNG EXECUTIVES PROGRAM
SHAPES TOP TALENT
Ericsson Latin America’s Young
Executives Program is preparing top
engineering and business graduates for a
career in ICT, supporting our customers
with the most knowledgeable experts in
the industry.
INCREASING EFFICIENCY IN
URBAN MOBILITY
Volvo Bus Latin America and Ericsson
are working together to foster urban
mobility through real-time traffic
management and passenger
information systems.
35,000
granted patents
USD 34 billion
net sales 2013
25,000
R&D employees
64,000
service professionals
ERICSSON AT A GLANCEEricsson is the driving force behind the Networked Society, and a world-leading
provider of communications technology and services. Our long-term relationships
with all major telecom operators in the world allow people, businesses and
societies to fulfill their potential and create a more sustainable future.
118,000
employees
180
countries
with customers
USD 5 billion
invested in R&D annually
#1 LTE market share
in the world’s 100 largest cities
35,000
granted patents
USD 33 billion
net sales 2014
1 billion
subscribers served by
networks for which we
provide managed services
25,000
R&D employees
2.5 billion
subscribers
supported by us
#1
> MOBILE INFRASTRUCTURE
> OSS/BSS
> SERVICES
> TV PLATFORMS AND DELIVERY
65,000
services professionals
USD 1 billion
in R&D in 15+ years
10,000
service professionals
26
countries with Ericsson offices
123 yearsUSD
employees
11,000
in Latin America
Regionally:
Globally:
SMART CITIES UNIT
CREATED
New Latin American unit to focus on
solutions for urban mobility, public
safety and energy efficiency.
INSIGHTS: REGION LATIN AMERICA AND CARIBBEAN JUNE 2015 7

8. Ericsson
SE-126 25 Stockholm, Sweden
Telephone +46 10 719 0000
www.ericsson.com
RLAM-15:003006 Uen
@Ericsson AB 2015
There are growing expectations on how interactivity will benefit
society. The Internet of Things (IoT) will not only raise our quality of
life, but above all, is a great business opportunity.
IoT will revolutionize our lives and business models. When smart
products are connected, we can have a connected life that opens
doors to new business opportunities and disruptive ideas involving
things yet to be named, and markets yet to be discovered.
IoT will bring increased automation to everything that is connected
through the internet. We are going from stovepipe solutions to a
connected life. For instance, cars that communicate with each
other and with other elements on the road can save lives and solve
traffic congestion problems; a coffee machine and a car heater
connected to your morning alarm can make life smoother.
To capture evolving business opportunities, it’s important to
understand all the dimensions. And this is happening right now. In
a few years, we will look back on all this and say, “that was when it
all started.” Ericsson has brought together thought leaders to
weigh in the Internet of Things ecosystem. So take a look into the
future – a future that is already here!
internet
of things
Scan the QR code
to learn more about
business opportunities in
the Internet of Things
Growth
Codes 2.0
Scan the QR code
to learn more about
successful operator
strategies
With voice revenues under pressure and mobile data use soaring,
operators have been forced to evolve both their networks and their
business models. Some have been more successful than others—we
call these operators “Frontrunners.” Between 2010 and 2014,
Frontrunners enjoyed a 9.6% CAGR, while competitors in their
markets achieved only 2.7%.
To understand how these Frontrunners have consistently outpaced
the competition, Ericsson, in collaboration with EY, embarked on an
study where six common traits—which we call the Growth
Codes—were defined: Gap Minding, Streetwise Metrics, Showcasing,
Unboxing, Ecosystematic and Co-Partnering.
While the Frontrunners make use of all the Growth Codes, they tend
to place a larger focus on a subset of these depending on the growth
strategy they apply. In Growth Codes 2.0, we have investigated
Frontrunners’ differentiation, customer, market and product scope, as
well as their approaches to technology and operations, going deeper
into their own competitive strategies to uncover three different paths
to achieve profitable growth:
Three strategies to profitable growth
Differentiate on
high-performing
networks and strong
brand preference
Differentiate on quick
adaptation to market
conditions
Differentiate on being
first to market with
uniquely designed
offerings
Quality-led
progression
Market-led
adaptation
Offering-led
transformation
EricssonLatinAmerica
EricssonBR
EricssonLatam
EricssonBrazil
@EricssonLatam
@EricssonBR
@EricssonCarib
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