Wireless Broadband – Superior Performance Mobile Broadband Network – Why does it matter? Speaker Per Narvinger, Head of Product Line LTE, Ericsson Presentation from the Broadband World Forum, Amsterdam 2012. #BBWF For more information on 4th Generation IP for mobility and the cloud: http://www.ericsson.com/yourbusiness/telecom_operators/fixed-broadband-convergence

1. Superior network
performance
why does it matter?
Per Narvinger
Head of LTE

2. 15X
MOBILE DATA TRAFFIC
WILL GROW 15 TIMES
BY THE END OF 2017
Wireless Broadband––Superior Performance MWhy doesBroadband Network – Why does it matter? | Commercial in confidence Page Ericsson AB 2012 | 2012-10-17 |
Wireless Broadband Superior Performance Mobile it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | | © 2

3. Do Smartphone users
experience problems?
App/service
No access crashes Slow
50% LAST WEEK
Source: Ericsson Consumer lab in depth studies in 3 countries and additional studies in 14 countries.
Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 3

4. Coverage & speed key to
end-user satisfaction
NW Coverage 0,54 › Top 3 out of top 4 relates
to the network
NW Speed 0,51
Price Plan 0,47
› Coverage and speed more
Clarity:Voice Calls 0,45 important than price plan
Customer care 0,42
Data allowance 0,33 › Consistent across the world
Content & apps 0,33
Network related
Correlation coefficient showing the correlation between each factor and overall network satisfaction
Source: Ericsson Consumer lab in depth studies in 3 countries and additional studies in 14 countries.
Other
Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 4

5. We create population
coverage…
Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 5

6. …But Need to improve
the app user experience…
DL kbps
25.000
20.000
15.000
<70 NO SMARTPHONE
USER EXPERIENCE
Kbps for
worst 10% IN MANY LOCATIONS
10.000
>7.500
5.000
1.300
<70
0
Worst 10% Median 50% Best 10%
Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 6 Source: Speedtest/Ookla

7. …best in class network
DL kbps DL kbps
>25.000
25.000 25.000
20.000 20.000
15.000
<70 15.000 >650
Kbps for Kbps for
worst 10% worst 10%
10.000 10.000
>7.500
5.000 5.000 4.100
1.300
<70 <650
0 0
Worst 10% Median 50% Best 10% Worst 10% Median 50% Best 10%
BUILD FOR SOLID SMARTPHONE USER EXPERIENCE
Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 7 Source: Speedtest/Ookla

8. our 4
guiding principles
Smart Scalable Simple Superior
performance
Act smart Manage growth Handle complexity Secure in field
in real time in many dimensions in a simplified way performance
Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 8

9. AIR - Antenna integrated
radio
Before After
Scalable Simple Superior performance
Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 9

10. High load Performance
DL Mbps
Best Network
Strategy
9.30- 11.00- 12.30- 14.00- 15.30- 16.00- 17.30- 19.00-
11.00 12.30 14.00 15.30 16.00 17.30 19.00 19.30
Tim e Smartphone User
A B C D
ARPU experience
Capture Smartphone
market
Smart Superior performance
Source data: Smartphone Lab,
Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 10 iPhone 4S benchmark using
modified Speedtest App

11. heterogeneous network
toolbox
3GPP
Improve macro
SMART, SCALABLE, SIMPLE &
SUPERIOR PERFORMANCE
SEAMLESS USER EXPERIENCE
- EVERYWHERE
3GPP + WiFi
3GPP
Densify macro Add small cells
Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 11

12. Heterogeneous network
here & now
› Commercial HSPA SW › More served traffic
› Embedded small cells with › Macro load reduced
Soft Handover › Improved indoor coverage
16000
Macro
Total traffic +++ Small cells
14000 Total
RAB establish per 15 minute
12000
10000 Macro traffic
8000
6000
4000
Small cells turned off
2000
0
00:00 02:00 04:00 06:00 08:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00
Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 12

13. Small cell placement is
crucial
› Planning is essential for
expanding small cells
3 x traffic at 1/3 power [field trial]
› Good site placement can give 3x
traffic 16
14
› Not possible to compensate bad
12
Daily total average users
Daily total average users
cell plan with increase power 10
8
3x more traffic
+11W
6
+5.5W
+2.8W
4
2
0
Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 13

14. Wireless Broadband – Superior Performance MWhy does it matter? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-17 | Page 14