Web Analytics in Entrepreneurship

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Your website is going to be a big part of your startup venture and as entrepreneur you may rely even more heavily on online marketing. When doing this, you need to be able to use metrics to analyze how your online campaigns are doing. Furthermore, using analytics is a key part of a lean startup methodology which helps you build a product that customers like, using real data, meaning that you can move faster and make better decisions than if just relying on intuition.

PYMES y liderazgo

Web Analytics in
Entrepreneurship Entrepreneurship, Goethe-Universität

AGENDA
Setting goals
Metrics
Reports
Conversion
Social Media
Decision Making

Consultancy
Web & Digital Strategy
WordPress
Web Agency

IDEAS
PRODUCT
MEASURE
DATA
MEBAUSILUDRE
MLEEAASRUNRE

IDEAS
PRODUCT
MEASURE
DATA
BUILD
MLEEAASRUNRE

MORE VISITORS
MORE SALES
MORE CONVERSIONS
GOALS
HIGHER REACH
HIGHER ENGAGEMENT
…

CONVERSIONS
KPIs
SALES
VISITORS
REACH
ENGAGEMENT
…

Bounce Rate is the percentage
of single-page visits (i.e. visits in which the
person left your site from the entrance page
without interacting with the page).
- Google Analytics

A user completes
an action that is
positive to us.

www.mysite.com/product
Complete a form
Thanks
for…

www.mysite.com/product
100%
Complete a form
70%
30%
Thanks
for…

REACH
INTERACTIONS
Clicks, Likes, Shares,
Comments…
(CONVERSIONS)
ADDITIONAL
METRICS

Contact Me
erik@bernskioldmedia.com
www.erikbernskiold.com
@ErikBernskiold
facebook.com/bernskiolderik

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Web Analytics in Entrepreneurship

1. Web Analytics in Entrepreneurship Entrepreneurship, Goethe-Universität

2. Web Analytics in Entrepreneurship Entrepreneurship, Goethe-Universität

3. AGENDA Setting goals Metrics Reports Conversion Social Media Decision Making

4. WHO AMI?

5. erik bernskiöld

6. Consultancy Web & Digital Strategy WordPress Web Agency

7. Analytical Mindset

8. IDEAS PRODUCT MEASURE DATA MEBAUSILUDRE MLEEAASRUNRE

9. IDEAS PRODUCT MEASURE DATA BUILD MLEEAASRUNRE

10. SETTING PROPER GOALS

11. MORE VISITORS MORE SALES MORE CONVERSIONS GOALS HIGHER REACH HIGHER ENGAGEMENT …

12. CONVERSIONS KPIs SALES VISITORS REACH ENGAGEMENT …

13. IMPROVING “FEATURE X” PRIMARY GOAL by

14. GREAT EXPERIENCES USER GROWTH

15. GOOGLE ANALYTICS

16. GOOGLE ANALYTICS Free & Powerful

17. CENTRAL METRICS

18. PAGEVIEWS vs. SESSIONS

19. Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page). - Google Analytics

20. PAGES PER SESSION

21. AVERAGE SESSION DURATION

22. USEFUL REPORTS

23. REFERRALS

24. GEOGRAPHY

25. DEMOGRAPHICS

26.

27. USERS FLOW

28. HEAT MAPS & CLICK MAPS ( )

29. CONVERSION

30. A user completes an action that is positive to us.

31. GOAL TRACKING