In today’s world, it is all about content marketing. Doing it right means thinking about a lot of different things. What should you publish? How do you make it converting? How do you connect it to analytics? What about SEO tricks? Whether you are a user, developer or designer you will find this session useful. Whether as a reminder as to what’s important for the other groups and how to help work towards the common goal of a better website and effective business, or as a primer on how to boost your workflow.

1. Content Marketing
Done Right
– for everybody!

2. WHO
AMi?

3. Erik
BernskiOld
@ErikBernskiold

4. Consultant
Entrepreneur
&
Businessman
Digital Strategist
Speaker
Economist

5. A global full-service boutique digital agency

6. Content Marketing
Done Right

7. 3m+
Blog Posts
Per Day

8. Starting is easy…

9. …Nailing it is hard!

10. 3 KEY AREAS

11. Conversion REACH Analytics

12. Conversion

13. Creating Engagement

14. CLEAR COPYWRITING

15. LEARN TO LOVE HEADINGS

16. Point To
OTHER ARTICLES

17. Internal Linking
for visitors

18. Call to Actions
for ARticles

19. Call to Actions
for BUSINESS

20. REACH

21. TITLES &
LONG TAIL KEYWORDS

22. Maximizing Old Content

23. Reposting MEET
EDGAR
COSCHEDULE

25. Content
Success
Campaign
Success
Traffic
Sources

26. CAMPAIGN TRACKING

27. UTM-Tags

28. LEAN ANALYTICS

29. IDEAS
PRODUCT
MEASUREMEASURE
DATA
MEASUREBUILD
MEASURELEARN

30. Conversion REACH Analytics

31. Content Marketing SUCCESS

32. www.bernskioldmedia.com/en/academy
BM Academy

33. Content Marketing
Done Right
– for everybody!