The third webinar in our series on Internet Marketing Demystified. This session is all about the impact a well crafted video can have on attracting and engaging a new audience.

1. INTERNET
MARKETING
DEMYSTIFIED
presented by
Erik Contzius
Make Tech Better, Inc.

2. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
MARKETING 101
REVIEW

3. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
the Three
big
questions
• Who are you?
• What are you providing?
• What’s in it for your target
audience?

4. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
AND ALWAYS ASK YOURSELF:
WHAT ARE YOUR GOALS?

5. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Four sessions for this webinar
2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail
Let’s take a critical look at
your website to see what
converts, and what doesn’t.
Plus, the value of blogging,
content marketing, and SEO.
Social Media is key to a good
marketing plan. We will show
you some best practices and
low hanging fruit to help you
get started right away.
Video engages your audience
in a natural and effective way.
If you don’t have any videos,
we’ll show you how to make
something simple and good.
Email is still an effective
marketing tool. Learn how to
make the most of it, get your
e-mail opened, read, and acted
upon.

6. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Four sessions for this webinar
2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail
Let’s take a critical look at
your website to see what
converts, and what doesn’t.
Plus, the value of blogging,
content marketing, and SEO.
Social Media is key to a good
marketing plan. We will show
you some best practices and
low hanging fruit to help you
get started right away.
Video engages your audience
in a natural and effective way.
If you don’t have any videos,
we’ll show you how to make
something simple and good.
Email is still an effective
marketing tool. Learn how to
make the most of it, get your
e-mail opened, read, and acted
upon.

7. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
session 3:
all about
video

8. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
You have a
website.
now what?
You refer back to the previous
webinar all about how to leverage
Social Media to get the attention
of your new audience.

9. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
What else
can i do to
get people’s
attention?
How about a medium which is
familiar to practically everyone, is
easy and fun to interact with, and
will engage your audience?

10. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
VIDEO!

11. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
BENEFITS OF
VIDEO:
• Huge number of people who prefer to digest
information via video
• People engage with video more often than
with text alone
• 80% of people recall watching a video ad on
a website they visited in the past 30 days!
(Source: http://www.videobrewery.com/blog/18-video-marketing-statistics)

12. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
BENEFITS OF
VIDEO:
• Websites with videos have much
greater levels of engagement
than those without
• Intro videos increase click-
through rates by as much as 96%!
(Source: http://www.videobrewery.com/blog/18-video-marketing-statistics)

13. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
BENEFITS OF
VIDEO:
• SEO (Search Engine
Optimization)

14. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
With the right set up,
and the added benefit of Youtube
being a Google property,
you can “win” at video SEO
where conventional seo fails.

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16. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
1st page on
google!

17. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
so where do we start?

18. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
it’s all about the message
and the medium

19. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
the message
• What are you trying to
communicate?
• You only have 90-120
seconds!

20. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
the message
• You need to be terse
• You need to be clear
• You need to be engaging

21. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
the medium
• Your video quality should be
professional
• Your audio quality should be top rate
• Your music should go with your message
• Your animations (if you use them)
should look really sharp!

22. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
please obey
copyright law!
Thank you.

23. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
use of videos

24. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
use of videos
• Post on YouTube for SEO &
traffic to YouTube Channel
• Use comments for links to
content elsewhere, like on your
website

25. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
use of videos
• Post on front page of your
website for stronger
engagement and calls to action
• Post on Facebook to lead to your
website

26. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
When getting started
with video marketing,
there are a few types
of videos you can make:

27. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
types of
videos to
make:
• Explainer/Tutorial
• Webinar
• Reviews
• PSA
(Source: http://searchenginewatch.com/article/2308065/8-Video-Types-to-Add-to-Your-Content-Marketing)

28. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
types of
videos to
make:
• Culture (Personal window)
• Testimonial
• Animation
• Instagram/Vine (Short form - 6
seconds)
(Source: http://searchenginewatch.com/article/2308065/8-Video-Types-to-Add-to-Your-Content-Marketing)

29. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Let’s look at
some examples:

30. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Explainer video with animation:
mtb: Let’s get real.
(Source: http://youtu.be/XkjfUSTIifI)

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Webinar:
you’re soaking in it!

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culture, explainer, testimonial all in one!
mcleod brothers
(Source: http://youtu.be/zRwGNZo4k3s)

33. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
how to make a video!
oy vey!

34. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
(Source: http://www.videobrewery.com/blog/how-to-create-an-explainer-video-for-5)
Let’s make
an explainer
video
• Write a script
• Record a voiceover
• Shoot the video

35. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
(Source: http://www.videobrewery.com/blog/how-to-create-an-explainer-video-for-5)
Let’s make
an explainer
video
• Bring video into an editor
(iMovie on Mac)
• Add music & sound effects

36. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Want to do it even more
easily? Try “adobe voice.”
(Source: http://youtu.be/jJ5-8PPyn9g)

37. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
here’s an adobe voice
video i made this morning:
(Source: http://youtu.be/jJ5-8PPyn9g)

38. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
great
resources
• How to write a great explainer
script (from DemoDuck.com):
http://tinyurl.com/m32xvl3
• How to make videos aimed at B2B
and B2C (from videobrewery.com):
http://tinyurl.com/nejwm4w

39. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
great
resources
• Learn the specifics of how to make a
killer explainer video from Miguel
Hernandez: https://www.udemy.com/u/
miguelhernandez/
• Get subscribers to your YouTube channel
(from reelseo.com): http://tinyurl.com/
kddf849

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q & a

41. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
If you’ve enjoyed the third
webinar of this series,
please...

42. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
“like” us on facebook.
And share with your friends
a link to our next webinar!

43. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
internet
marketing
demystified
• June 5 (Thursday), 7 pm EST -
Email

44. MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
super secret bonus:
if you’re registered for this
and our last webinar, you
will be emailed a special
offer! Watch for it after
next week!