This document provides tools and strategies for blogger outreach, including finding prospects, researching them, and pitching them. It outlines search engines, social media, and blogs themselves as ways to find influencers in relevant niches. Specific tools are recommended for prospect research on blogs, Twitter, Google+, and more. Templates and tracking are also suggested for effective outreach pitches and follow up. The overall goal is to creatively engage bloggers and increase exposure through guest posts.
14. Social media as a tool
Finding influential people
Different topics and niches
Why?
Social is becoming more important
They probably have a blog
They can reach a big audience
28. • Hopefully this presentation was helpful. There
is not one specific way to do Blogger
Outreach, but these tools can help to improve
the outreach. Every outreach is different,
because it involves a different person. It
sometimes takes some creativity to make it
successful!
• Thank you for attending!