Second case presentation in ENT 101 Business Foundations course at Suffolk University. Recieved 115/100.

1. Group No. 7
ENT 101-BE
Suffolk University
KABLOOM CASE

2. MISSION STATEMENT
“We want to sell flowers at reasonable price
in a fun and attractive environment.”
- David Hartstein.

3. GOALS
• Advertising.
• Customer Service.
• Quality of the product.

4. ADVERTISING AND MARKETING
SUGGESTIONS
• 1st Step: Facebook
• Discontinue of television commercial advertisements, and focus
primarily on social media.
• 2nd Step: One to One Marketing
• Extranet.
• Create a data base that connect to Funeral homes, Wedding
Chapels, Churches, and School.
• Create long term contracts that guarantee future transactions for
discounted prices.
• 3rd Step: Giving back
• Hurricane Katrina.

5. CUSTOMER SERVICE
CURRENTLY
- Two employees  $17.15
per hour.
- Total Labor  $130,000
per year.
SAVING  $32,060 per year in each store.
PROJECTION
- 1 Manager  $40,000 per year.
- 1 Assistant Manager  $30,000 per year.
- 1 Florist  $25,000 per year.
- 1 Seasonal Employee  $7 per hour 
$2,940 a year (October – February).
Total  $97,940

6. OPTION
NO. 1

7. GREEN HOUSES – SHORT TERM
• 1st Year: $32,060 x 100 (stores) = $3,206,000 projected savings
(MAP)

8. OPTION
NO. 2

9. GREEN HOUSES – LONG TERM
• 5 year plan: $32,060 x 100 (stores) = $3,206,000 projected savings
• $3,206,000 x 5 (years) = $16,030,000 projected savings

10. OPTION
NO. 3

11. GREEN HOUSE – OUTSOURCING
Outsource from:
• Kearney, Missouri  Penrod’s Greenhouse, Inc.
• Albuquerque, New Mexico  Osuna Nursery & Green house
• Green Valley, Idaho  Ward’s Greenhouse