1. Principles of Design

2. Unity
Each page on
Etsy shares and
advertises
homemade
Links are
crafts
aligned
(Similarity)
(alignment)
Each ad space is
the same size and
same distance
from each other
(Proximity)

3. Variety
Hootsuite makes a variety of apps available on its home page

4. Logo on one side
Balance Login on one side
Two small
images next Shows asymmetry
to one larger on the homepage
image by aligning the
(weight) edges of these
boxes.

5. Scale and Proportion
Dominant photo
significantly
larger than all
other photos
All links/images in
this common are
same size.

6. Rhythm
When you first open the Apple Homepage, your eyes are attracted to the zebras in the
picture on the MacBook Pro photo. Your eyes follow the zebras in an arch that lead you to
the text, which is read left to right and down, creating movement.

7. Emphasis
The image inside the red circle above provides emphasis to
Facebook’s login page. It is an example of how Facebook connects
around the world, as well as an image to look at.

8. Simplicity
Google is a search engine, and though it offers many different
features than just searching the web, its main function is
always highlighted on the first page of its website. Simply.