A tour of user experience (UX) prepared for Temple University: What is UX? Who does UX, and how is it done?

1. Introduction to
User Experience

2. Hi, I’m Erin.

3. What is UX?

8. Questioning how
something should work
is the core of UX.

9. Accessibility is UX

10. Product Design is UX

11. App Settings are UX

12. Safety is UX

13. User Feedback is UX

15. User
experience
is literally
everywhere.

16. Who does UX?

17. UX combines skill sets + expertise
User experience
encompasses many skill
sets and professions.
No one person “does UX.”
UX is owned by a myriad of
roles on a cross-collaborative
team, aimed at delivering the
best experience to the end user.
User Interface
& Design
Visual design
Accessibility
User flow
Experience Strategy
Design strategy
Marketing strategy
Brand strategy
User Research
Market research
User testing
Analytics
Content Strategy
Site structure
Content design
Taxonomy / grouping

18. Who does UX?

19. Who does UX?

20. Anyone can do UX.

21. How to Do UX

22. Step 1:
Discovery +
Understanding Your
Users

24. Ask questions.

25. Quantitative vs. qualitative research

26. How users “use” the web: Heat maps

27. Surveys and interviews

28. User testing and ‘diary studies’

29. Card sorting

30. User personas

31. Knowing - and documenting -
your users and their
experiences opens doors to
make the best UX possible.

32. Step 2:
Build Something
That Works

34. What this guy said.

36. You’re not the
only expert.

37. Collaboration in UX is key

38. Ask more questions, but
this time of your team.

39. Build Agile

40. Wireframes: Collaborate while you build

41. Content is Design &
UX, Too.

42. Content is design

44. Voice, tone, and style Check it out:

46. Content meets design

47. Structuring valuable content

48. Designers and content writers
need to work together. And
communication is vital and
key to the process.

49. Step 3:
Measure, Test &
Iterate

50. If you’re not measuring the
experience, you’re not
learning anything.

51. How to measure success

52. Creating SMART goals
S
M
A
R
T

53. A/B testing
A
B

55. How Do I Learn
UX?

56. Learn with free tools

57. Follow (and read) the pros

58. Join online communities

60. In summary...

62. Thank you!