Take a look inside Ernesto's career planning, exploration and development.

1. PERSONAL BRAND EXPLORATION
Ernesto De La Guardia
Project & Portfolio I: Week 1
APRIL 10, 2022

2. Coming from Panama City, Panama raised in
Washington, D.C. and later moving to New York
City, New York, I’ve learned there’s plenty of
ground in the world to cover and learn about.
These experiences have made me adapt to my
surroundings for I had no control over those
moves. I’ve learned to become a problem solver
for I would apply these in support of fellow
individuals who want to develop and solidify their
talents in position in the music market.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Associate Director, Artist Development R&B/Hip-
Hop, AWAL (Sony Music Entertainment)
• Manager, Artist Development Urban Music
(Warner Music Group)
• Latinx Teaching-Artist Fellowship (Root Division)
THE MAVERICK- The "Maverick" Archetype
relates to your average rebel and
revolutionary person. Consumers feel
committed to take initiative and tenacious.
The goal for this Archetype is to find a
suction for what is not working utilizing the
strategy of being disruptive and never
conforming.
ARTIST DEVELOPMENT/MARKETING for MUSIC INDUSTRY
Picture Relevant
to Your Industry
Goes Here

4. LEADS IN MUSIC & ENTERTAINMENT INDUSTRIES
TARGET AUDIENCE
Andrea Taylor
Outreach Plan:
• Connect with Ms. Taylor through LinkedIn.
• After connection complete a message through the
platform.
• Either remain through platform or email regarding
follow-up of conversation within the month.
PROFILE
PICTURE
CEO at ATA Entertainment
Group, LLC.
Aaron Sanko
Outreach Plan:
• Prepare personal documents (resume, cover letter) for
potential outreach.
• Prepare drafted message through LinkedIn with the
intent of outreach.
• Either remain through platform or email regarding
follow-up of conversation within the month.
PROFILE
PICTURE
Managing Director at UIA
Talent Agency
Kendrick Baker
Outreach Plan:
• Prepare personal documents (resume, cover letter) for
potential outreach and description of vision.
• Prepare drafted message through LinkedIn with the
intent of outreach.
• Either remain through platform or email regarding
follow-up of conversation within the month.
PROFILE
PICTURE
R&B Producer at KB
Production

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Obtain full-time employment in the music or
entertainment sectors.
‣ KPI to measure progress towards reaching goal.
Must be specific and measurable with a timeframe
attached.
Mid Term: (2023-2024)
• Retain full-time employment and develop personal
projects.
‣ KPI to measure progress towards reaching goal.
Must be specific and measurable with a timeframe
attached.
Long Term: (2024 and forward)
• Develop strong relationships within employment and
while personal projects in music marketing immerse in
the market industry.
‣ KPI to measure progress towards reaching goal.
Must be specific and measurable with a timeframe
attached.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Bilingual
SOFT
HARD
Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
Personal and Public Communications Novice / Adept / Expert
Excel Novice / Adept / Expert
s
Google Analytics
SOFT
HARD
Novice / Adept / Expert
Global Economics Novice / Adept / Expert
Music Consumerism Novice / Adept / Expert
Proficiency in all Microsoft Platforms Novice / Adept / Expert

7. I help individuals develop and solidify their
talents into power businesses in the music
industry by recruiting them and working
alongside leading teams who pertain this
common goal.
PROMISE

8. CREDENTIALS
Work Experience:
• UIA Talent Agency, projects, UIA
Presents Artist Logistics Support
• Student Ambassador, projects, Student
Government Senator
Education:
• Music Business, B.S., Full Sail University (2023)
Volunteer Work:
• Martin Luther King Jr. Day: collected and packaged
clothes and food for those in need. (NVCC)
• Día del Nino Celebration: organized and supported
the direction of the fundraising event. (NVCC)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Dani Reis
Industry Experience:
• Artist Manager
Education:
• Corporate & Organizational Communication (B.A.),
College of Charleston
Leadership Experience:
• Entrepreneur on campus
• Sales and Business Development
Skills and Proficiencies:
• Fashion
• Leadership - 2 endorsements
• Time Management
ERNESTO DE LA GUARDIA
Overall Online Presence:
• 500+ connections, no banner image, professional
headshot, profile is 75% detailed, no published articles,
not active on other social media, LinkedIn URL is not
customized.
• Grade: Average, 60 out of 100
HEADSHOT
Industry Experience:
• Artist Management, UIA Talent
Agency, New York, New York
Education:
• Northern Virginia Community College
• Fordham University
• Full Sail University
Leadership Experience:
• Circle of Change Leadership Conference, New York,
New York
• Artist Recruitment Apprenticeship, New York, New York
Skills and Proficiencies:
• Bilingual in English & Spanish
• Public Communications
• Sales & Marketing
Overall Online Presence:
• 51 connections, custom banner image, professional
headshot, profile is 50% detailed, no published articles,
active on all other social media platforms, LinkedIn URL
is not customized.
• Grade: Average, 55 out of 100

10. COMPETITION
Kendrick Baker
Noteworthy Experience:
• Chief Executive Officer at KB Production
ERNESTO DE LA GUARDIA
HEADSHOT HEADSHOT
Industry Experience:
• R&G Producer, TV Composer, Ghost
Producer
Education:
• Music Production (B.S.), Full Sail University
Skills and Proficiencies:
• Music Education
• Music Production
• Beat Making
Overall Online Presence:
• 976 connections, banner image is customized,
professional headshot, profile is 85% detailed, no
published articles, active on personal website and
email, LinkedIn URL is customized.
• Grade: Superior, 85 out of 100.
Industry Experience:
• Artist Management, UIA Talent
Agency, New York, New York
Education:
• Northern Virginia Community College
• Fordham University
• Full Sail University
Leadership Experience:
• Circle of Change Leadership Conference, New York,
New York
• Artist Recruitment Apprenticeship, New York, New York
Skills and Proficiencies:
• Bilingual in English & Spanish
• Public Communications
• Sales & Marketing
Overall Online Presence:
• 51 connections, custom banner image, professional
headshot, profile is 50% detailed, no published articles,
active on all other social media platforms, LinkedIn URL
is not customized.
• Grade: Average, 55 out of 100.

11. BRAND POSITION
For [artists] who [need talent development and
marketing], I provide [connections to leading
teams] because [we believe in your talent for
taking it to the next level is our mission.]
“E”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Toast Master’s International
‣ JUL. 2022 | WASHINGTON, D.C.
• Recording Workshops, Recording Artists Development
‣ AUG. 2022 | REMOTE
Digital Marketing
• Primary Content: Photography and Videography of both
behind-the-scenes and published worked content.
• Primary Tools: Utilizing Instagram and YouTube to promote
my content.
• Website: My LinkedIn profile will help others understand my
mission and vision.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Somebody who has experience in both the business
and creative sides of the music business for
understanding my vision is key in moving foreard and
working together.
Formal Education
• Music Business, B.S., Full Sail University (2023)
Technical Skills
• Continue learning Pro Tools and Logic X – Full Sail
University, JUL. 2022
• Improve proficiency amongst all Microsoft Platforms,
JUN. 2022
Soft Skills
• Continue working Public Communication skills – Toast
Master’s International, JUL. 2022
• Continue working on marketing skills- New Target, Inc.,
AUG. 2022

14. ERNESTO
You know talent development? Well, what I do is I align you with the proper
team to solidify your vision and bring it to life. In fact, Kingpin Entertainment
Group allowed me as part of an apprenticeship to recruit and solicit talent in
the Hip-Hop, R&B and Rap genres in order to provide legal representation
for those artists in need.
Picture of You
Goes Here

15. REFERENCES
Associate Director, Artist Development R&B/Hip-Hop, AWAL, Sony
Music Entertainment, Los Angeles, CA,
https://www.linkedin.com/jobs/view/2995303117/?eBP=JOB_SEAR
CH_ORGANIC&recommendedFlavor=SCHOOL_RECRUIT&refId=
Vu6ZVlHkmdnBj1RMyCU6TQ%3D%3D&trackingId=WA5calnXME4
lcFVL2iUuWA%3D%3D&trk=flagship3_search_srp_jobs
Latinx Teaching-Artist Fellowship, Root Division, San Francisco,
CA,
https://www.linkedin.com/jobs/view/2984872647/?alternateChannel
=search&refId=Vu6ZVlHkmdnBj1RMyCU6TQ%3D%3D&trackingId
=ojuWe8CkmOlG7UtpmDinQw%3D%3D&trk=d_flagship3_search_
srp_jobs
Manager, Artist Development Urban Music, Warner Music Group,
Los Angeles, CA,
https://www.linkedin.com/jobs/view/2971146132/?alternateChannel
=search&refId=Vu6ZVlHkmdnBj1RMyCU6TQ%3D%3D&trackingId
=9uNNnwQyU2XsbLSn%2FKb7Lg%3D%3D&trk=d_flagship3_sear
ch_srp_jobs
The Maverick Brand Archetype,
https://www.kayeputnam.com/brandality-quiz/
LinkedIn Profiles
• Andrea Taylor, https://www.linkedin.com/in/andreataylorfs/
• Aaron Sanko, https://www.linkedin.com/in/aaron-sanko-b9b96a13a/
• Kendrick Baker, https://www.linkedin.com/in/iamkendrickbaker/
• Dani Reis, https://www.linkedin.com/in/dani-reis-b9549461/
Toast Master’s International, https://www.toastmasters.org
Recording Artists Development,
https://recordingartistsdevelopment.org/recording-workshops