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- 1. Technology For e‐Commerce (Get ready to make the most of it!) Reshma Nagpal Chief Marketing & Strategy Officer Dynamic Vertical Solutions (DVS) reshma.nagpal@dynamicverticals.com
- 2. What is E‐Commerce? Definition: “Deals with using the Internet, digital communications and IT applications to enable the buying/selling process”. (The Gartner Group)
- 4. Some Facts (Micheal J. Silverstein et al and BCG) Between 2010‐2020 • Consume goods and services (China / India) worth together $64 Trillion • India’s Contribution $22.5 Trillion • China’s Contribution $41.5 Trillion 38x
- 5. Some Facts… Internet Penetration (INDIA) 2015 250+ Million Imagine the room for greater connectivity Just 15% of urban middle class use the internet Only 4% of rural middle class use the internet 2006 – only 31 million 2012 +121 million 23%
- 6. Some Facts… ONLINE Retail Revenues (INDIA) 2020 $13.3‐17.6 Billion 2012 23% $3.2 Billion
- 8. Customers would be driving business strategies. Customer Driven Commerce C‐Commerce “As ‘e‐’ is a must have and no more good to have”
- 10. Customer Characteristics • Young & Youthful – 135m v 30m • Growing Aspirations with a larger Disposable Income • Lack of Time / Constantly on the move • Tech Savvy • Has Awareness with Information on his Tips • Connect 24x7 with Smart Phones / Smart Device • Has a large reach via Social Cloud. • Thus can Broadcast his Word of Mouth
- 11. WHY IS TECHNOLOGY SO CRITICAL? Let’s take a look.
- 13. Business Expectations • Need for Agility • Customer driven business strategy. • Convert delighted customers to Raving Fans • Managing “The Critic” customer • (beyond value consciousness)
- 14. Business Expectations… • Need to Penetrate rural & global Markets • (Need for physical & online reach) • Laser thin business margins • (no room for experimentation ) • Change is inevitable • (Readiness to adapt & Improvise each day.) • Need for operational excellence
- 15. The Missing Key
- 16. Key Steps 4 Key Steps
- 18. • Collaboration is the key – Synergy amongst competing & complementing businesses. – IT Infrastructure should support the need. – Should be compliant to integrate with disparate systems • Adaptable & Scalable Systems / Platforms. – Avoid reinventing the wheel at each stages of growth – Process / Processes should be quick to adapt and implement. • Customer Focus is Crucial – Hear & Interact with customers across all medias. – Derive actionable results and track the out come
- 19. • Behavioral Marketing with Triangulation of Sales Data – Smarter & automated segmentation [Income,region,city, urban/rural, gender, BEHAVIOUR] – Utilize the wealth of sales data & make it work • Automated and Integrated Platform Solution – Do not invest in segregated systems. – Look at integrated platform based solutions. – SHOULD NOT NEED AN ARMY TO MANAGE TECHNOLOGY GROWTH • Global Outlook / Reach – IT systems must have ability to go global. – Should be able to cross‐pollinate across systems.
- 20. To Summarize
- 21. Contact Us Dynamic Vertical Software Pvt. Ltd. ASIA PACIFIC | EUROPE | MIDDLE EAST | AFRICA | USA sales@dynamicverticals.com www.dynamicverticals.com INDIA & SUBCONTINENT Gurgaon: 6th Floor, Plot No. 80, Sector‐44, Behind Ramada Hotel, Gurgaon‐122003. Haryana Phone: +91‐124‐4581000 | Fax: +91‐124‐4581026 Bangalore: Level ‐ 9, Raheja Towers, MG Road, Bangalore‐560001. Karnataka | Phone: 9910993984 Mumbai: 1st Floor, Parinee Crescenzo, C38 & C39,G Block, Bandra Kurla Complex, Bandra (East), Mumbai‐400051 Phone : +91‐22‐33040606 Fax : +91‐124‐4581026 USA MEA Princeton: 12 Roszel Road, Dubai: 301, Alfa Building, Dubai Suite B‐200, Internet City, U.A.E. PO Box 500810. NJ 08540‐6234. Phone: +971‐0‐43630373 Phone : (609) 452‐9551. Fax : +971‐0‐44278680 Fax : (609) 452‐0614.