Learn how to forge powerful relationships by using LinkedIn for networking success.

1. Become a LinkedIn Self-
Branding Guru.

3. The Chazin GroupThe Chazin GroupCreate a COMPELLING Profile

4. The Chazin GroupYour Summary as…UVP
Elevator Pitch
Ideal Client WIIFM
Keyword Heavy

5. Show your work…

6. The Chazin GroupEngage in Groups

8. Degrees of You

9. Lead Generation
Using People You
Already Know/Are
Connected to…

12. List
Accomplishments

13. List Accomplishments

14. Publishing Builds
SME
Subject
Matter
Expertise

19. Skills & Endorsements =
?
?
?

20. Skills & Endorsements as UVP
!
!
!

21. Recommendations Build Reputation

22. Build Strong(er) Relationships

23. Engage With Others

24. Fordham
Connection?

25. Meaningful
Connections

26. Thank them for connecting

27. Leverage
Interests

28. Check
Notifications
Regularly

29. Business
Services

30. Sales Solutions

31. Your
Presentations

32. Slideshare

33. Find
Freelancers

35. Why YOUR Brand Matters

36. • Reduces the effort required to understand you,
your needs, background, skills.
• Define your QUALITIES/ABILITIES.
• Present your professional attributes.
• Chance to “connect” with your brand.
• Sign of your perceived quality and PRESTIGE.
• Help others organize knowledge about you.
Brands Matter to Others

37. • Savvy networkers, but…
• Many HUNTERS still exist.
• Address Each Person’s WIIFM.
• Networking “saturation.”
• Increased competition.
• Too many venues & events.
• Commingling of social and
professional networking goals.
Branding Challenges

38. • You achieve maximum benefit from the
“added value” attributed to marketing
your brand.
• You create value for your brand many
ways.
• There are many different ways in which
the value of your brand can be
exhibited or exploited to benefit your
job search, career goals, and business
ownership efforts.
Brand Equity

39. Ask
Questions!

40. You’ve Been a
GREAT Audience!
For attending today you’re
entitled to:
A Complimentary
Personal Brand Assessment

41. Thanks!