Sustainability analysis: January 2016 magazine extract

CSR technology
2016 trends
Paris talks
New era beckons
NGO partnerships
Synchronising change
Climate crunchInvestors talk green
January 2016 www.ethicalcorp.com

3
Ethical Corporation | September 2014???Contents Ethical Corporation | January 2016
39 NGOWatch
China's environmental win
41 Cheatsheet
All you need to know
Strategy and management
46 NGO partnerships
US retailers collaborate
54 CSR communication
Hit the right buttons
Review
60 Report: Diageo
62 Report: Hess
64 Academic news
67 New books
69 People on the move
71 On the web
5 From the editor
EthicsWatch
6 VW
Making amends
8 EU circular economy
Designs on obsolescence
10 US drug scandal
Lessons for business
12 PolicyWatch
Climate lawsuit
2016 preview
14 CSR trends
Transparency plans
23 Top technology
Focus on impact
31 BrandWatch
Greenwash sponsors
142016 preview
Investor scrutiny
33COP21
Policy outcomes

Ethical Corporation | January 2016
5
Ethical Corporation | September 2014Report reviewFrom the editor
Editor’s letter
Welcome to the January 2016 issue
2016 is set to be an eventful year, both politically and economically,
with both the UK's EU referendum and US elections looming,
and in light of current stock market volatility. The prominence of
CSR issues will undoubtedly be affected by such events, with social
concerns most likely to take centre stage.
The promising conclusions of the Paris climate talks in December,
however, have set the world on course for fundamental change.
Legislation (government permitting) and innovation will both be
major drivers in meeting the challenge to manage global emissions.
In our 2016 trends preview, we explore the role of technological
innovation in CSR. We also discuss the ways in which investors are
becoming key players in pushing companies for more action and
information on how they are dealing with climate change.
Greenwash is on its way out and detailed company reporting
is here to stay. With the transparency this provides, we can expect
greater company scrutiny on all fronts, but also the opportunity for
those businesses leading on CSR to gain credit for their actions.
Zara Maung
Editor
Editor: Zara Maung
Sub editor: Gareth Overton
Contributors: Oliver Balch, Ellen R. Delisio,
Stephen Gardner, Lawrence Gikaru, Nadine Hawa,
Daniel Liswood, Giles Parkinson, April Streeter and
Sarah Volkman
People on the move
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Ethical Corporation | August 2014??? Ethical Corporation | January 2016EthicsWatch: VW scandal
EthicsWatch
Vehicle emissions
Long road ahead for VW
By Ellen R Delisio
Volkswagen is facing a tough fight to satisfy the US authorities that it is making
amends for emissions cheating
Volkswagen officials arrived in the US in January bearing apologies and fixes for the
far-reaching emissions scandal that came to light in September 2015, but so far neither has
been well-received.
Speaking at the Auto Show in Detroit, VW chief executive Matthias Mueller said: “We know
that we have let down customers, authorities, regulators and the general public here in America.
We are – I am – truly sorry for that and
I would like to apologise once again
for what went wrong at Volkswagen.”
He added: “Our most important task in
2016 is to win back trust.”
But just a few days later the
California Air Resources Board (Carb)
turned down Volkswagen's plan to
recall VWs with 2-litre diesel engines
modified with emissions-test cheating
devices, saying the company's plan was
incomplete, a position with which the
US Environmental Protection Agency
(EPA) agrees.
According to Carb, Volkswagen’s
plans for affected cars in California
contain gaps; the descriptions of proposed repairs lack enough information for a technical
evaluation; and the proposals do not adequately address overall impacts on vehicle
performance, emissions and safety.
The company is also scheduled to propose a settlement to the EPA, in response to a lawsuit
filed by the US Department of Justice against Volkswagen on behalf of the EPA, seeking billions
of dollars in fines. The company is also facing lawsuits from car owners and has set up a
no-strings-attached compensation programme, which would give each US owner $500, plus
$500 in dealership credits and three years of roadside assistance, while not preventing them
from joining a class-action suit, according to USA Today.
Volkswagen, EU circular economy and US drug price hikes
California turned down VW's recall plans
NICOLASMCCOMBER

7
Ethical Corporation | August 2014??? Ethical Corporation | January 2016EthicsWatch: VW scandal
Admitting defeat
When the scandal was uncovered by the EPA, Volkswagen admitted to installing defeat devices
in cars so their emissions appeared lower during testing than during driving. About 11m cars
worldwide were affected, including about 580,000 vehicles in the US, which state and federal
officials say are spewing high levels of nitrogen oxides into the atmosphere.
More bad news for VW followed in November: EPA officials notified VW that some diesel
engines used by VW, Audi and Porsche cars, all owed by VW, also had devices to alter
emissions, and VW announced that it had found that 1.4L cars sold in Europe were emitting
more carbon dioxide than was originally claimed.
Because of different emissions regulations, fixing affected VWs in Europe is much simpler,
and the company has said it will be installing new software in the cars and, in the smaller
engines, a device that smooths out the flow of air towards the car’s air-mass sensor.
The European Parliament is
currently weighing changes to
vehicle emissions testing regulations
that would require testing in real
driving situations as opposed to the
current testing, which takes place
in a lab. “We are supportive of real
driving emissions tests, because
they give better measurements of
emissions,” says a spokeswoman
for the European Automobile
Manufacturers’ Association.
Some environmental advocates
are taking a more creative approach,
determined not to let the opportunity
to highlight flaws in the emissions
regulations pass. Axel Friedrich, a
German emissions expert and one of the founders of the NGO International Council on Clean
Transportation, maintains that VWs are not the only diesel cars pumping higher-than-permitted
nitrogen oxides into the atmosphere, and argues widespread changes to the regulations
process are needed.
He is working with the environmental group Deutsche Umwelthilfe in Germany to use local
environmental regulations to put pressure on car manufacturers, according to BloombergView.
He plans to sue German cities for not enforcing their local clean-air plans in an effort to prompt
emissions standards changes. The goal is to establish a system of European Commission
fines, to force improvements in bus and taxi emissions, and possibly even the prohibition of
non-compliant vehicles from city centres.
Volkswagen hopes to win back trust
EDSTOCK

Ethical Corporation | August 2014???
12
PolicyWatch
PolicyWatch
BARANOZDEMIR
Taxes too low
Taxes on greenhouse gas emissions caused by
energy use are still far too low in most countries to
result in any meaningful switch away from the most
emissions-intensive energy sources, according to
an Organisation for Economic Co-operation and
Development report published during the Paris
climate summit. The OECD said energy use should
attract a CO2
price of at least €30 per tonne, but
the levy is well below that for 90% of emissions
from the world’s top 41 economies. For 60% of
emissions, no CO2
price is applied. One country
that could do much more to make the polluter pay
is the US, with an “effective carbon rate” of less
than €5, the OECD found. “We need an effective
price on carbon emissions if we want to tackle
climate change,” OECD secretary-general Angel
Gurría said. “Unfortunately, implementation of the
polluter pays principle is woefully lacking.”
OECD report
Polluters arenʼt paying
Landmark litigation TIAGO_FERNANDEZ
Peru v Germany
A Peruvian farmer has started a novel
climate-related lawsuit against German
energy leviathan RWE. In late November,
Saúl Luciano Lliuya, a smallholder from
the northern Peruvian Andes, filed a case
against the company in Essen, Germany,
alleging that RWE has been responsible
for 0.5% of manmade greenhouse
gas emissions since the 1850s and
should pay €20,000 – or 0.5% of the
cost – for flood prevention measures to
protect his community in Peru. Lliuya's
lawyers argue he has a case based on a
provision in German law that a company
cannot use its property to damage the
property of a third party. Lliuya decided
to go to court after RWE rejected a
demand for payment earlier in 2015.
Legal experts have said the case could
set a precedent.
By Stephen Gardner
Green taxes, climate lawsuit, Amazon deforestation and oil lobbying

14
Ethical Corporation | August 2014??? Ethical Corporation | January 20162016 preview
CSR strategy
Top trends for 2016
By Ellen R Delisio
After the ambitious Paris agreement on climate change, Ethical
Corporation looks at the implications for investment, divestment,
regulation and supply chain management
Last year ended with governments and business leaders worldwide energised
to set ambitious goals to combat climate change after the summit in Paris.
In keeping with the growing trend, companies in 2016 will continue to adjust
their supply chains and portfolios, while increasing the amount of information
for investors and consumers, experts say.
“In order for companies to be seen as authentically embracing CSR
values, this work can't be window dressing,” says Amy Hall, director, social
consciousness, for Eileen Fisher, a US women’s clothing company with
a global presence. “It must be ‘owned’ by every team, every employee in
the company. This means greater cross-functional collaboration, greater
emphasis on shared responsibility for the success of the company, and CSR
values moving front and centre, acting as a filter for every important business
decision to be made.”
Investment changes
More than ever before, consumer and investor demands are leading to
ramped up sustainability efforts. Expect more extensive scrutiny of investment
choices and supply chains in 2016, experts say, and more investors offloading
Consumer
and investor
demands are
leading to
ramped up
sustainability
efforts
EDSTOCK

17
Ethical Corporation | August 2014??? Ethical Corporation | January 2016
The beginning of the end of coal
Coal is increasingly viewed as the easiest fossil fuel to replace in a portfolio, especially since it
is one of the least environmentally friendly, and more companies are letting it go.
“I think coal, particularly, will be a tool for divestment,” says Jeanett Bergan, head of
responsible investments for KLP, Norway’s state pension fund. “The Norwegian pension fund
is one of the world’s strongest investors and I think an exemplar for others. Our reasoning is
that the UN notes that coal is not in the 2-degree scenario and eliminating coal is one of the
easiest ways to get CO2
emissions down.”
In 2014, KLP decided to cease investing in companies that obtain more than half their
revenues from coal-based activities, and that figure was reduced to 30% in December 2015.
KLP and the KLP funds are also taking
into account the ethical guidelines for
the Norwegian Government Pension
Fund Global (GPFG). KLP made its first
divestment in December 2014 and to
date has divested from almost 50 coal
companies.
“We engage with companies before
divestment; there is a great synergy
between divestment and engagement,”
says Bergan. “It is a great tool for changing
company behaviour over time.”
KLP embarked on this strategy after
one of its customers and owners, a
municipality in Norway, asked if the
company could exclude fossil fuels
without hurting its return on investment.
After a lengthy investigation that led to a
public report, company officials concluded
that it could not divest completely from
fossil fuels, but coal would be possible,
according to Bergan. “Even though coal is a cheap and reliable energy source, with the rapid
expansion of renewables, coal is easily replaceable,” she says. “It creates so much more CO2
,
so we decided to bring new renewable energy sources to our portfolio. We want to commit to
the greater scenario with our investments.”
One week before the UN climate talks in Paris in December, Germany’s Allianz, one of the
largest financial asset managers in the world, announced plans to decrease investments in
companies using coal over the next six months and ramp up funding in those concentrating on
renewable resources.
REDMAL
Coal investments are replaceable
2016 preview

33
Ethical Corporation | August 2014??? Ethical Corporation | January 2016COP21 review
Paris talks
A changing climate
By Giles Parkinson
Companies are coming to terms with what the ambitious Paris
agreement means for the way they operate
The superlatives were flying freely at the close of the UN-sponsored climate
change talks in Paris in December. After 21 years of negotiations, 195
countries forged an agreement to ensure that average global warming would
remain “well below” 2°C, and they agreed that they may even look at capping
warming at 1.5°C above pre-industrial temperatures.
It was, by any standards, a momentous agreement, a landmark deal in the
history of multilateral negotiations. To put it in the words of many an observer:
this changes everything. And it has obvious ramifications for the business
community. The question of corporate social responsibility, or CSR, if it was not
already part of mainstream decision making within a company, now must be so.
The seismic shift that will occur in the next few decades demands that this
is the case. It is not just about seizing the myriad opportunities that the multi-
trillion-dollar transition to a low-carbon economy will offer, but it is also about
self-preservation of those caught flat-footed in the face of progress.
Targets
First, though, to the agreement. The Paris deal calls for the world to reach
temperature targets that many had thought would never be agreed. It will rely
not on a top-down approach, but a bottom-up one. Pledges from more than
195 countries
forged an
agreement to
ensure global
warming would
remain “well
below” 2°C
NICOLA FERRARI

34
Much has
been, and will
be, written
about the lack
of “legally
binding
targets”
180 nations have already pushed the world
away from business-as-usual, towards a
temperature target of between 2.7°C and
3.5°C (depending on whether one has
an optimistic or pessimistic view of the
pledges’ effectiveness).
That ambition will be ratcheted up
through a series of mechanisms – a system
of reviews and renewed pledges that will
take place every five years, beginning in
2018/2020. Backsliding is not permitted.
Much has been, and will be, written
about the lack of “legally binding targets”
for individual countries. This, though,
misses the point. Such legally binding
targets would have been impossible to
enforce, and even impossible to agree.
This is not to underestimate the scale
of what is required to implement the 2015
agreement. And there are plenty of analysts who question whether the targets
can be met, and in the timeframe agreed.
But one of the reasons that the world’s governments were able to reach such
an agreement is the plunging cost of renewable energy technologies such as
solar and wind, which have fallen by more than 80% and 50% respectively
since Copenhagen, where talks failed in 2009 because the task looked too
hard and too expensive.
Now, most analysis suggests a transition can be achieved at no added
cost beyond business-as-usual. Big money has already moved. In the past
two years, investment in new renewable energy generation, for instance,
has outstripped that of fossil fuels, even though fossil fuel subsidies outstrip
renewable energy subsidies by a ratio of nearly 10 to 1 – or by a ratio of 100
to 1 if you include, as did the International Monetary Fund, the environmental,
health and social costs of fossil fuel generation.
Business leaders
So, in many ways, the agreement of 195 national governments simply
reinforces the science and adds momentum to what is already taking place
in the business community. Clive Hamilton, Australian researcher and board
member of Australia's Climate Change Authority, said in Paris: “The most
surprising revelation here has been the astonishing shift in the world of
investors over the past 12 months.
MIEAHMT
Copenhagen talks failed when change looked too expensive
COP21 review

41
Ethical Corporation | August 2014???Cheat sheet Ethical Corporation | January 2016
Corporate responsibility cheat sheet
Gender rights up the agenda for US firms
A record 407 major US businesses received a
perfect score of 100 in the 2016 Corporate Equality
Index, an annual ranking of lesbian, gay and
bisexual rights in US workplaces. Among those
praised for their non-discrimination policies are
Bank of America, Google, Ikea and Apple. In 2002,
when the index started, only 13 firms achieved
the top score. Today, 60% of US businesses offer
transgender-inclusive healthcare coverage (up from
zero in 2002), while more than 330 major employers
have adopted supportive inclusion guidelines
for transgender workers who are transitioning.
The index also finds that most (84%) large US
employers now provide staff with education and
training programmes that specifically include
definitions and/or scenarios on gender identity in
the workplace.
Corporate Equality Index 2016
Land and climate, key sustainability
themes
When consumers think about sustainability, at
the top of their minds is their impact on land
and climate, according to a major public opinion
survey by London-based research consultancy
Future Thinking. Millennials (16-34 years) tend
to look more broadly, incorporating the welfare
of employees, customers and suppliers into their
considerations – 24% of this group identified
with these concerns compared with only 13% of
consumers over 55. The importance that people
place on sustainability issues differs according to
whether they use social media (86% of social media
users consider sustainability important compared
with only 76% for those who do not use social
media). As to what messages consumers listen to
most, minimising waste to landfills (cited by 39%),
using sustainable ingredients (37%) and using
renewable energy wherever possible (37%) top
the pile. As for the public’s perception of a firm’s
sustainability commitment, this is based much more
on actions (36% say this is important) than their
principles and truthfulness (20%). The base for the
survey comprises more than 25,000 UK consumers.
Future Thinking
By Oliver Balch
We read all the reports so you don’t have to
60% of US businesses offer
transgender-inclusive healthcare coverage
86% of social media
users consider sustainability important

Ethical Corporation | August 2014??? Ethical Corporation | January 2016NGO partnerships
46
US case study
A pretty partnership?
By April Streeter
Competitors Target and Walmart set out to do together what they
couldn’t do as easily alone: shift the personal care and beauty products
industries to safer ingredients and a new vision of sustainable products
According to a recent report by London-based C&E Advisory, enhancing
reputation continues to be the top reason companies form NGO
partnerships. What is shifting, though, is that companies are moving to
strategic relationships in their partnering. That means looking beyond the
business case on internal sustainability actions, and even beyond actions in
the supply chain, towards shifting whole sectors’ sustainability.
A three-way partnership between US retailing giants Target and Walmart and
the UK-based non-profit group Forum for the Future is a good example of both
the advantages and the pitfalls of entering this type of strategic relationship.
Target and Walmart are fierce competitors in the grocery sector. Yet the
companies came together, combining their clout to help change the personal
care and beauty products industry. By partnering with Forum for the Future,
well known for its systemic approach to big sustainability issues, the partners
hoped to more swiftly break down the formidable barriers to making personal
care products more sustainable.
‘Pre-competitive’ collaboration
Though it isn’t common for two powerful corporate competitors to work side
Target and
Walmart
are fierce
competitors
in the grocery
sector
CSONDY

52
YURI_ARCURS
Key insights from the beauty products and personal care (BPC) partnership
1. Invest time – the upfront investment in building system maps and understanding the main
challenges meant that at the BPC Summit participants were able to join the core debates
and solutions more quickly.
2. Take a system view – the beauty and personal care industry was stuck on sustainability;
using system mapping enabled a fresh conversation.
3. Focus on people within the system – systems are people and they work through interactions
between those people. Also, when it comes to persuading people to change, evidence, not
just discussion, is important.
4. Identify leaders and nurture relationships – the support of Target and Walmart for Forum’s
work was a key factor in compelling stakeholders from across the industry to come together
in an unprecedented way.
5. Make time for participative diagnosis – after the Summit, Forum had a sense of what
needed to happen with the three key areas for action that had been identified, but that was
just the initial diagnosis. Next Forum had to delve deeper to understand the wider landscape
and the different perspectives that existed.
6. Find better ways to be more than the sum of the parts. In the beauty and personal care
industry, considerable work had already been done on preferred chemicals, ratings and
information sharing, and green chemistry. Forum’s accelerator approach looked for ways to
complement and fast-track what was already happening. n
Source: Forum for the Future.
Use evidence to persuade people to change
NGO partnerships

60
Ethical Corporation | August 2014Report reviewReport review Ethical Corporation | January 2016
Diageo 2015 annual report
Short and stout
By Sarah Volkman
Diageo scores some successes in its reporting, but this only highlights
shortcomings in its sustainability performance
Diageo, one of the world’s biggest alcoholic drinks companies, has
published its second integrated annual report, positioning sustainability
side-by-side with business performance. Based in London, Diageo owns giant
brands including Johnnie Walker, Smirnoff, Captain Morgan and Guinness.
Diageo’s “something for everyone” approach targets direct and effective
messaging to specific audiences across multiple channels. In its annual report,
investors receive greater insight into sustainability risks and opportunities and
the potential impact on business success. A Sustainability and
Responsibility Addendum provides sustainability professionals
with an indexed resource for detailed information specific to
industry standards, based on GRI and UNGC, while Sustainability
and Responsibility web pages provide a wider audience with high-
level strategy put in simple terms. Overall, Diageo’s integrated
approach is ahead of the curve. Now the same attention should be
paid to creating compelling storytelling.
Successful integration
Key to Diageo’s successful report integration is the weight given
to sustainability performance. Diageo’s annual report places
non-financial performance indicators – including alcohol in
society, health and safety, water efficiency, carbon emissions and
employee engagement – alongside standard financial metrics. The
Risk Management and Principal Risks section of the annual report
signals the importance of sustainability issues for business success. The risk
associated with sustainability, talent and alcohol promotion and consumption
are evaluated alongside business acquisitions, cyber threats and critical
industry developments.
While Diageo’s report succeeds in integrating key sustainability issues
into business performance, bigger picture sustainability strategy lacks follow-
through on performance targets. Diageo’s sustainability strategy emphasises
the issues it has deemed most material, focusing on three key areas:
leadership in alcohol in society, building thriving communities, and reducing
environmental impacts. Two of its three chosen focus areas meet the sector’s
most material sustainability issues – alcohol in society and water conservation
(within reducing environmental impacts). But coverage of the agricultural
supply chain – workers and environmental impacts – is a surprising omission.

C-suite interview:
Anisa Kamadoli Costa,
chief sustainability
officer of Tiffany & Co.
Top tips:
Creating successful
partnerships
Sustainability trends
in mining, oil & gas
WHAT’S
ON THE
WEB
Year in review:
Our ten most popular
articles from 2015

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