Hear from Etumos and Intrado in this on-demand webinar on how to evolve your webinar strategy and turn marketing into closed-won revenue. We share how the quality of the presentation and providing relevant data to your team can help you continue the conversation.
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
Uplevel Your Webinar Game: Deliver High Quality Webinars & MQLs
1. Uplevel Your Webinar Game:
How to Deliver High-Quality Webinars
& High-Quality MQLs to Sales
Nikkole Couture – VP, Go to Market | Intrado Digital Media
Nichole Tucker – Sr. Marketing Manager | Etumos
1
5. Your Audience Expects Broadcast Quality
5
More than Nine in 10
of all Respondents
Place Some Level of
Emphasis on “Quality”
of Video Experience
Source: WR Enterprise Web Communications Survey, 4Q2019; n=2,004
6. Multiple speakers via webcams = minimal production costs
6
Multi-sponsor industry panel
8. Think outside the traditional webinar console
8
Live Twitter Chats Multi-site Discussions
Beer & Tell Webinar SeriesLive Entertainment/Concerts
9. Repurpose your great webinar content
9
Ways to repurpose
✓ Create blog posts with embedded content
✓ Produce 1-2 minute snackable video clips for social
✓ Turn Q&A into an FAQ document
✓ Convert key takeaways into a checklist
✓ Download the audio and create a podcast
✓ Transcribe the webcast and use for eBooks
✓ Dive even deeper in a new webinar, or series
✓ Turn your slide content into infographics
10. Continuing the Conversation: Setting your systems & sales team up for success
10
Agenda
Connect Your Systems
✓ Intrado Webhook
✓ MAP Campaign
Operationalizing Process
✓ Defining MQL Criteria
✓ Lifecycle Processing
Deep Dive Tips
✓ MQL Sales Alerts
✓ Behavior Scoring
11. Connect Your Systems: Intrado Webhook
11
✓ Basic Webhook
✓ My Tokens:
✓ Show Package Key
✓ Show Key
16. Deep Dive Tips: MQL Sales Alerts
16
✓ Alerts to sales about your webinar MQLs (or
any MQL for that matter) should be global in
nature
✓ System Tokens used in Design Studio emails
will render!
✓ My Tokens must be at Program Level to
render
✓ Minimize those as much as possible to
avoid blank values (shouldn’t need
many)
17. Deep Dive Tips: MQL Sales Alerts
17
✓ No use of My Tokens
✓ All System Tokens
✓ Populate the information that is
important to your sales teams
✓ Timing matters
✓ Send alert AFTER other
global programs have time to
compile a score, stamp a
value, etc.
18. Deep Dive Tips: Behavior Scoring
18
✓ You may elect to only score webinars, and not have them be
MQL triggers!
✓ Scoring campaigns live globally, not locally
19. That was a lot! Questions? Reach out to me.
19
✓www.etumos.com
✓ntucker@etumos.com