The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Selling the scene
1. Setting the scene:
EIP Smart Cities –
action cluster initiatives and possibilities of
engagement
2.
3. Sustainable Districts
•Small Giants
•Refurbishment and
Innovation Zones
Smart Urban Mobility
•Electric Mobility
•Mobility Services
Integrated Infrastructures
•Humble Lamppost
•Urban Platforms
Citzen Focus
•Map of needs
•Co-creation
•Privacy by design
Policies, Regulations and
Integrated Planning
•Scaling up city plans
•To implementation
Business Models (BM)
•New BMs
•Funding mapping
•Long term value adding
EIP SCC action clusters: rolling out
4. EV4SCC (Electric mobility for smart
cities)
What: collaborative innovation platform
and replication
Who: so far 75 partners (including 19
cities and regions)
What: - establish a market place
- work on replication of tested solutions
- joint project proposals
~ 5 key innovation areas
~ 15 replicators (2016 - 2017)
Launched on 28 January 2016, signing
a declaration of action
Smart mobility services
What: regional ITS innovation clusters
and replication of ITS open data
technologies
Who: 9 cities / regions and business
partners
What: - sharing functional
requirements
- establishing a market place
~ 3 key innovations areas
~ defining replication target
Launched on 28 January 2016, signing
a declaration of action
Current Sustainable Urban Mobility initiatives
5. EV4SCC (Electric mobility for smart
cities)
What: collaborative innovation platform
and replication
Who: so far 55 partners (including 15
cities and regions)
What: - establish a market place
- work on replication of tested solutions
- joint project proposals
~ 5 key innovation areas
~ 20 replicators (2016)
Launched on 28 January 2016, signing
a declaration of action
Smart mobility services
What: regional ITS innovation clusters
and replication of ITS open data
technologies
Who: 9 cities / regions and business
partners
What: - sharing functional
requirements
- establishing a market place
~ 3 key innovations areas
~ defining replication target
Launched on 28 January 2016, signing
a declaration of action
Current Sustainable Urban Mobility initiatives
Open for collaboration
6. • The Initiative will look into two reinforcing strands of action in
relation to New Mobility Services:
– Replication and cooperation between regional innovation clusters,
providing test beds for innovation and willing to share knowledge and
to support replication (Championed with Luxinnovation, and
cooperating with up to 5 other regional innovation clusters).
– Increase the uptake of specific technologies and services that
currently prove their success in EU research (OPTICITIES and MYWAY),
seek replication and cooperate for large-scale roll out (with an
involvement of at least 10 cities).
New Mobility Services
7.
8. Concept
• Set up a complete mobility data store in European cities (all modes,
maximum coverage of the area, different time scales : historical, theoretical,
real time, predictive data) controlled by public actor
• Develop innovative services, managed where relevant (e.g. information
services) by private sector or by public actors (traffic management)
using the urban mobility data store, with an adapted contractual
framework
8
9. Main innovations
New monitoring systems for urban freight,
multimodal data in large cities, road works
Interoperability of traveller information apps with
various urban data sets: different apps working in
different environment - 1st world trial
Continuity of services between traveller mobility
apps and in car GPS: test in Lyon – 1st world trial
Development of urban multimodal GPS
Development of real time multimodal management
and dynamic car pooling
Integration into traffic management systems of 1h
traffic prediction
Development of high level freight information
services
9
11. Coming up in September & October
•OPTICITIES Handbook
•Final project video
•Final events Brussels incl. high level debate on 11/10 and
technical workshop on 12/10
•Study visit in Gothenburg on 27/10
13. Thanks for your attention!
www.opticities.com
Get more information on OPTICITIES partners and activities:
twitter.com/opticities
OPTICITIES group on LinkedIn
www.facebook.com/OPTICITIES
Peter Staelens
Project Coordinator EUROCITIES
Peter.staelens@eurocities.eu
14. Creating a market for smart urban
mobility services
OPTICITIES brings a solution for the urban mobility data
‘back office’ - but front office challenges remain:
• Services – fragmentation – (globally) isolated - who is
the target group and what business model to follow?
• Technologies: available ≠ deployment - where to
focus public investment?
• Governance: insufficient communication among
actors – balance Public-Private – decision making
structures and processes – business models
15. To answer to these questions, the new mobility services initiative
is promoting the practice of regional innovation clusters for
ITS, building on replicable concepts and peer learning,
The ambition is to seek collaboration with up to 5 other clusters.
• Lead by Luxinnovation
• Concrete outcomes:
• Partnering Dutch Automotive Cluster - Luxinnovation
• Cooperation with EARPA on this topic
• European mobility apps page at eu-smartcities.eu under preparation
Urban ITS clusters
16. • join the New Mobility Services initiative by signing
the manifesto!
– Join the dialogue between city officials, research, and
innovative companies! (such as Grand Lyon, the city of
Birmingham Rome and the companies Vedecom, Transdev
Group, Softeco and Consorzio per il Sistema Informativo
(CSI Piemonte)).
– Build a case for the OPTICITIES deployment!
– Join the dialogue between regional innovation clusters for
ITS.
– Be invited for the 22 November General Assembly of the
Smart Cities Market place!
• www.eu-smartcities.eu
What can you do?
21. • Joint venture of Zero Emission car sharing services across
Europe
• E-Bus procurement coordination
• Horizon 2020 project preparation
• Events and workshops
EV4SCC Outcomes
22. • 23 September, Brussels, SCC-2017 info day
• 29 September, Gdynia, EIP-SCC outreach event at CIVITAS
Forum (+eBus procurement drafting session)
• EARPA FORM FORUM, Brussels, 19 October
• e-Bus Cities Meeting, Brussels, 13 October
• EIP SCC General Assembly and Initiative meetings, Brussels,
22 November
Meetings
An innovation project coordinated by Grand Lyon
With 6 european cities: Lyon, Madrid, Birmingham, Göteborg, Turin, Wroclaw
Major ITS stakeholders: Spie, Vedecom (Telecom Paris, PSA, Renault), Cityway, Hacon, Icca, Neurosoft, Chalmers, Polito, CNRS, …
The most important european networks on urban mobility and ITS : EUROCITIES, ERTICO, UITP
3 years
13 M€ budget funded by the European Commission (FP7) and the 25 partners
We believe it’s crucial that European cities keep control of urban mobility data portals (quality and consistency) and the way the urban traffic system operates; cfr Uber, AirB&B, WAZE
Travel expenses reimbursed!
Started with 45 partners from 13 countries
January 2016: 59 partners from 19 countries, including 15 cities and regions
May 2016: 72 members including 17 cities and regions from 18 countries
40 cities indirect contacts
August 2016: 75 partners from 19 countries (see map below), including 19 cities and regions