EPP Profit Leaders Summit 2016

radisson blu
waterfront hotel
stockholm | sweden
In partnership with
Sponsored by
EPP®
profit
leaderssummitdecember 14 - 15, 2016 | stockholm
leading thinking sharing
®

“There is no other organisation in Europe so dedicated
to help develop and share pricing and profit
optimisation skills of tomorrow’s business leaders”
www.pricingplatform.eu
www.pricingevents.eu
Hello all,
I would like to introduce you to our
newest initiative: the Profit
Leaders Summit. Some background
information on this occasion:
Reflections and feedback from
pricing partners and participants
brought EPP to take action and or-
ganizing this new, unique initiative:
It is not about best practices, it is
about new concepts, new insights,
thought leadership, all about deve-
lopments which are now playing in
certain industries, and are expected
to be appearing in other sectors,
hence this involves all industries.
Consequently, our thought leader-
ship and debate needs to cross
over all industries.
Therefore, innovative new insights;
new concepts, refreshing views, new
research findings and new moneti-
zation plans are key for the future of
pricing practice.
Taken remarks and feedback with
us, EPP worked out and defined a
different framework:
Expert partners will define the
topics of the agenda and steer the
body of knowledge in pricing and
business monetization.
On day one, experts are invited to
lead a boot camp, an intensive pro-
gram, demonstrating their unique
expertise in an innovating, thought
provoking topic. An excellent
opportunity for all parties to go into
discussion and to interact.
On day 2 high level speakers will be
leading a key note, enforcing and
representing high level thoughts, &
share the newest thinking in pricing.
A need that came out of a query
amongst partners was to get the
chance to spend more time with
the participants, and resulted in a
speed coaching 1- to -1 session.
Participants get the chance to share
knowledge; content & reputation,
and the opportunity to connect with
top leaders and pricing influencers.
This event will put our audience
fast forward in touch with the most
relevant peers and newest thinking
in pricing and profit management
from all industries, as this know-
ledge involves all business sectors.
At the Profit Leaders Summit I will
be your host,
I look forward to welcoming you,
and your pricing team members,
Els Landuyt
Summit Manager
Profit Leaders Summit
Els Landuyt
Summit
Manager
Profit Leaders
Summit
„epp profit
leaders summit
2016ƒ
Editor’s note
3 | European Pricing Platform #EPPPLS

3 | European Pricing Platform #EPPPLS| European Pricing Platform4 #EPPPLS
The European Pricing Platform
(EPP) is the number one know-
ledge sharing platform for the
European pricing and pricing optimisation professionals.
The EPP is a not-for-profit platform, dedicated to the professional deve-
lopment of companies and individuals involved in pricing and profit.
We strongly believe that
„ Pricing and profit optimisation will be one of the most important value
drivers for organisations in Europe for the next decades
„ The need for pricing experts, tools and capabilities will increase for
the next years
„ The pricing decision makers in these companies are in search of
best-practice, knowledge-sharing, pricing know-how and know-who.
We are devoted
„ To be the number one on- and off-line pricing knowledge sharing
platform for pricing and profit optimisation management in Europe
„ To support the pricing and profit optimisation decision makers by
sharing knowledge and tools in the complex environment of strategic
pricing
„ To be the platform where pricing experts can extend their professional
network
„ To put pricing and profit optimisation on the CxO agenda in 2016
and beyond.
Check out our portal site www.pricingplatform.eu and
our event site www.pricingevents.eu
about the
european pricing platform
„our mission
in the european
pricing
platformƒ
Editor’s note
5 | European Pricing Platform
Pol Vanaerde
President
of the
European
Pricing
Platform
As pricing strategies continue to
attract attention as main profit
driver, to role of pricing teams, their
skills and reach within the organi-
sation is seeing renewed focus.
This summit will be a unique
opportunity to find and discuss best
practices and how these might
apply to your current or future
pricing organizational challenges.
So I would personally like to wel-
come you all to this first edition of
the EPP Profit Leaders Summit.
As the leading knowledge sharing
platform it is our role to support
you with a full program, offering
state-of-the-art pricing know-how,
know-what and know-who.
No other organisation is so dedi-
cated to build, share and refine
the skills of today’s and tomorrow’s
pricing leaders. When you return
to your office, do not forget to visit
the EPP portal site (www.pricing-
platform.eu), discover what else the
European Pricing Platform has to
offer you: trainings, a certification
program, industry-focused
events, a membership with access
to hundreds of papers, white
papers, articles, books,…
On behalf of the team, I wish
you all a refreshing and above all
innovative event! We are sure you
will return back to your office with
a treasure of priceless ideas and
insights.
Pol Vanaerde
President
of the European Pricing Platform
„a warm
welcome to
you allƒ
#EPPPLS

„Other than the typical
conference where you sit down and
listen, we have created a format where
you play the most important role.
We have brought together the important
consultancy companies and their most
renowned experts to share
their views with you.ƒ
the format
What to expect from
a bootcamp?
„ Intensive
„ Coached by a professional expert
„ What – a concept
„ How – to implement
„ Exercise – into practice
„ 90 minutes
What to expect from
the keynote?
„ Expert vision
„ Duration - 35 minutes
„ Q&A - 10 minutes
„ Plenary set-up
„ Brace yourself for a thought-provoking presentation pushing the
envelope of pricing with Dr. Kai-Markus Mueller
„ Learn how to transform your pricing organization to become the trusted
advisor to the business and sales management teams.
Szczesniak Maciek from HP will tell you how.
„ A closing session brought to you by Dr. Nikolas Beutin, partner at Price
Waterhouse Coopers in Germany. He has done consulting in over
30 countries, for multinationals
and numerous family-owned
businesses.
He will give you the answer to
the question:
‘Is pricing the new CFO topic?”
You can
expect the
following:
6 bootcamps
3 keynote
sessions
1 speedcoach
session
a networking evening
dinner
„Let’s take some time to get
to know each other,
to discuss each other’s
challenges over a good glass
of wine and a delightful
dinner.ƒ
®
Offered by
our sponsor

Welcome
Bootcamp 1
Price modeling
Through big data
Analytics
Ian Wachters
The Boston Consulting Group
Healthy power break
Bootcamp 3
Pricing Services
Toke Høgild
PA Consulting Group
Network dinner hosted by PROS
„DAY ONE
December 14
2016ƒ
13:30 – 14:00
14:00 – 15:30
15:30
15:50 – 17:30
18:30
Bootcamp 2
Behavioral pricing to
boost profits - how to
apply it in practice?
Tommy Arvinell
Simon-Kucher & Partners
Bootcamp 4
Public Pricing
Management
Marc Abels
Monitor Deloitte
Welcome
Science Track
Neuroscience – The Future of Pricing?
Dr. Kai-Markus Mueller
The Neuromarketing Labs
Practice Track
Improve analytics to improve revenue
Maciek Szczesniak
Hewlett Packard Enterprise
Healthy power break
Decoding the future for Profit Leaders:
is pricing the new CFO topic?
Nicolas Beutin
Price Waterhouse Coopers
Goodbye drink and a light lunch to go
08:30 - 09:00
09:00 - 09:45
09:45 - 10:30
10:30 - 10:50
10:50 - 12:30
12:30 - 13:30
13:30
„DAY TWO
December 15
2016ƒ
Bootcamp 6
Smarter pricing,
the essential skill for
successful e-commerce
Andreas Westling
Navetti
Bootcamp 5
Pricing for Profit - Using
Parts Pricing methods
for Aftermarket
Success
Johan Östlin
Syncron
programme overview

| European Pricing Platform10 #EPPPLS
EPP®
profit
leaderssummit
2016
Bootcamps

from big data. One example we
will demonstrate is the BCG Market
Predictor, a proprietary approach
and tool that models market
shares at given price points based
on big data behavioral analysis,
conjoint results and pathways – a
unique combination of analytical
techniques all embedded in one
easy to use tool – currently being
applied in retail banking, insuran-
ce, telecom, energy and packaged
consumer goods.
Transactional data, win-loss data,
conversion data, market data and
data from market research offer an
increasing opportunity to develop
new and better pricing models.
However, few people truly un-
derstand the advanced analytics
required to turn this data into accu-
rate pricing decisions. In this pre-
sentation we will show a number of
practical tools and approaches that
enable organizations – both central
pricing teams as well as front-line
staff – to benefit from the insights
Bootcamp 1
„Price
modeling
Through big
data Analyticsƒ
From Ian
Wachters,
Partner and
Managing
Director –
The Boston
Consulting
Group
bootcamps on december 14
From 14:00 - 15:30
These principles have implications
for how to optimally prices as well
as how to construct offerings and
sell. How to go from theory to
practice is however not obvious
as many of the principles work in
some contexts but others, and it
is not risk-free as incorrect appli-
cation of the principles can cause
harsh reactions from customers.
The workshop will explain the most
useful principles of behavioral
pricing. But more importantly we
will illustrate with examples from
different B2C and B2B industries
how the principles can be applied
in successful ways, as well as not so
successful ways. Participants get to
apply a framework for identifying
potential profit improvements by
applying behavioral pricing, as well
as guidance on how to verify and
realize that potential.
Behavioral pricing, or psychology
of pricing, builds on the imperfec-
tions and simplifications in the way
the human mind takes decisions.
It is closely related to the area of
managerial decision making taught
at business schools.
Firstly people use heuristics,
mental strategies that simplify and
reorganize information to promote
problem solving. Secondly, there
are psychological mechanisms that
push the decision maker towards
making predictably irrational
choices. This means that people
act irrationally, in predictable ways,
and that this can be exploited to
guide customers towards the most
profitable alternative.
Behavioral pricing theory can be
broken down into a number of
simple principles, often illustrated
by the scientific experiments that
proved them.
Bootcamp 2
„Behavioral
pricing to
boost profits -
how to apply it
in practiceƒ
From Tommy
Arvinell,
Director
Simon-Kucher
& Partners

Products become a service and it
is about competing through value
propositions that integrate services
with product offerings.
Companies investing in developing
services have to consider a number
of stages in order end up with a
servitization strategy.
Equipped with a robust framework,
ambitious companies can set more
ambitious goals for growing their
service revenues. Pricing needs
to be an integrated part of the
framework.
The workshop will explain the most
useful tips and considerations in
pricing services.
Discussion and interactions on re-
quirements, best practice and other
elements.
Products as a service pricing.
How to take on pricing when
investing in developing services?
Many companies are rapidly
converting from products offering
to service offering (servitization).
This creates challenges for pricing
departments. We will walk through
insights and best practice to cope
with the challenges.
Servitization, or adding services to a
manufactured product, has become
a strategy for
increasing profit margins, getting
closer to the customer and prolon-
ging product lives.
This is especially applicable to com-
panies in their efforts to compete
with companies from low cost and
emerging economies.
Practice shows that servitization
develops gradually on the basis of a
company’s core-product offering.
Bootcamp 3
„pricing
servicesƒ
From Toke
Høgild,
Responsible
Pricing
Services –
PA Consulting
Group
From 15:50 - 17:30
customers about prices; good ones
describe the most valued products
and services attributes. An optimal
price list can boost profits by up
to 5 percentage points. Yet ironi-
cally managers have never had as
many doubts regarding the setting
of their next public list price. The
additional profit potential from the
exercise will continue to be availa-
ble for capture if one resolves some
new ambiguities. How to combine
the increased price transparency of
the digital channel and the public
price guidance for the traditional
“brick and mortar” activities? How
to handle some visible price gaps
in the markets generated by new
players like parallel traders or Inter-
net Discounters? How to charge for
services that used to be implicitly
included in the brand premium?
Let’s talk…pitfalls, tips and tricks
and how Analytics can help in ma-
naging the increased price trans-
parency and preparing your next
Public Price List.
Effectively balancing price and
profit is one of the most enduring
challenges in business. Monitor
Deloitte’s Pricing and Profitabi-
lity Management practice helps
organizations address the spectrum
of commercial pricing strategies,
processes, and capabilities to
align them with business, marke-
ting, customer segmentation, and
channel strategies. Starting with
the drivers of customer value and
layering on transaction-level analy-
sis and insight, we help companies
break down their business so they
can see its many parts, identify the
economic value of each product
and customer, and devise ways to
communicate and deliver that value
to customers at prices that meet
both customer expectations and
profit objectives.
Public List price optimization for
sustainable additional profits
Public Price lists are the bedrock
of price setting. They inform the
Bootcamp 4
„public pricing
managementƒ
From Marc
Abels,
Partner -
Monitor
Deloitte

the impact of new prices. This will
lead to increased quality of parts
prices, aligned to the market value
and customer value. Giving you a
better understanding on our view
of innovative pricing processes,
we will give you an insight into the
pricing processes of companies
that managed to become best in
class in aftermarket pricing. We will
introduce their current and future
strategies to give you inspiration
and food for thought. We will also
leave room to share your thoughts
and ideas.
Gain an insight in various pricing
methods and strategies and
understand how they can sup-
port an organization in increasing
aftermarket profits. Learn how
these methods can change your
aftermarket results significantly.
You will get an insight into our
view of the future of spare parts
pricing, newest technologies and
data driven pricing decisions e.g.
through price simulations which
shows how a market and custo-
mers would react on price chan-
ges. Helping to increase control of
Bootcamp 5
„Pricing for
Profit – Using
Parts pricing -
methods for
Aftermarket
SuccessƒFrom Johan
Östlin,
Head of
Global Pricing
Presales -
Syncron
International
AB
From 10:50 - 12:30
LEARN:
„ Pricing and price optimization
tactics across multiple markets,
assortments and brands
„ How to manage and win the
pricing battle when markets and
competitive challenges change
rapidly
„ Speed vs perfection – why a
repeated sprint approach is
better for price optimization than
complete knowledge
Aftermarket is often seen as
profitable and partly protected
part of your business. However,
the barriers to en ter your market
have never been lower and new
e-commerce sites are launched
on a regular basis. They can and
will quickly change your business
landscape. With smart pricing and
price optimization tools you too
can play their game – and win.
Bootcamp 6
„Smarter
pricing, the
essential skill
for successful
e-commerceƒ
From Andreas
Westling
CEO
Navetti

keynote
sessions
EPP®
profit
leaderssummit
2016

identifies perceived value and
yields precise models of population
demand and revenue indices.
The various real-world business
cases presented in which
NeuroPricing® has helped raising
margins range from pharma via
IT through financial services to
buyer-seller interactions.
In addition, the audience will learn
how and when clients have used
pricing based on reaction times as
another method based on uncons-
cious processes to raise profits.
Brace yourself for a thought-pro-
voking presentation pushing the
envelope of pricing.
Combining pricing with behavioral
economics is a hot topic. That is
because our decisions are uncons-
cious to a large degree. Given that
all conscious and unconscious
buying decisions are determined
by processes in a single organ -
namely the brain - is comes as no
surprise that bringing neuroscience
into pricing is the next logical step.
This is particularly interesting given
the fact that neuroscience has
demonstrated to predict popula-
tion behavior above and beyond
questionnaires in a variety of cases.
For instance, the patent-pending
methodology NeuroPricing®
keynote session 1
Science Track
„Understanding
the
unconscious –
the future of
pricing!?ƒ
From Dr.
Kai-Markus
Mueller,
Founding
Partner -
The
Neuro-
marketing
Labs
keynote sessions
on december 15
From 09:00 - 09:45
Our current focus is on how we can
further utilize data and pricing ana-
lytics to provide Business Leaders
more insight into what they are
selling, to help them to positively
impact margin performance, and to
provide Sales with more information
about how to retire quota faster.
We are focused on three big initiati-
ves: implementing a sales incentive
to reward positive pricing behaviors,
empowering and supporting the
sales teams to make better pricing
decisions, and increasing the usage
of pricing analytics to capture more
sales opportunities.
How to motivate Sales to constantly
improve pricing performance?
What is the value add the Pricing
Team can bring to the Business
Leaders?
Learn how to transform your Pricing
organization to become the Trusted
Advisor to the Business and Sales
Management Teams.
In 2013 Hewlett Packard faced signi-
ficant issues with lost sales, eroding
margin, and high cost of execution.
We made an unprecedented invest-
ment in Big Data Pricing Analytics
and Pricing Process simplification.
Since then we have improved our
profitability and cut pricing res-
ponse time to our partners and
customers by over 25%.
keynote session 2
Practice Track
„Improve
analytics
to improve
revenueƒ
From Maciek
Szcześniak,
Pricing
Director -
Hewlett-
Packard
Enterprise
keynote sessions
on december 15
From 09:45 - 10:30

& controlling focus, and simply
execution leaks.
In addition, pricing cannot be seen
as a stand-alone topic, but must
be integratively seen with transfer
pricing and supply chain.
The keynote will elaborate on
typical industry shortcomings and
challenges of most companies
today.
Last an outlook on the further
development will be given.
After having traditionally been a
sales task, pricing has more than
two decades increasingly become
a strategic topic of marketing.
However, today, we see a strong
shift of major pricing tasks into the
area of the CFO’s.
The main drivers for The main
drivers for this development are
further globalization, digitalization,
process automization, merger of
software vendors, increasing IT
„decoding the
future for
profit leaders:
is Pricing the
new CFO topic?ƒ
From
Nicolas
Beutin,
Partner and
Customer
Practice
Leader –
Price
Waterhouse
Coopers
Germany
keynote session 3
Closing keynote session
keynote sessions
on december 15
From 12:30 - 13:15
EPP®
profit
leaderssummit
2016
our speakers

clients pricing challenges and
has worked with the develop-
ment and implementation of new
pricing strategies across numerous
sectors . Most recently he has
helped one of the world’s leading
automotive manufacturers with
their Global Service & Parts Pricing
strategy.
Nicolai Broby Eckert is a partner
with PA Consulting Group. He has
a globally responsibility for PA’s
offerings within Pricing, Sales, and
Marketing, and heads up the Nor-
dic Consumer and Manufacturing
sector team.
In his 16 year consulting career he
has worked in-depth with solving
„Nicolai Broby
Eckertƒ
our moderator
Belgium. He is the ‘pricing’ expert
within Deloitte Europe and is a
regular speaker on various pricing
conferences (e.g. Professional
Pricing Society and European
Pricing Platform).
Marc Abels is a Deloitte Consul-
ting Partner, with 14 years of expe-
rience in sales & marketing and a
deep expertise in pricing.
Marc leads the Monitor depart-
ment (80 consultants) for Deloitte
„marc
abelsƒ
Pricing for a European paper and
packaging corporation. Pricing
and commercial model for a Nor-
dic media company.
He is a frequently engaged
speaker and trainer. Trainings
include for example the pricing
strategy course for executives
at the Aalto Executive Educati-
on, Finland’s top and one of the
top four business schools in the
Nordics. Tommy holds an MBA
from INSEAD in Paris/Singapore/
Abu Dhabi and an M.Sc. from the
University of Linköping.
Tommy is Director based in the
Stockholm office of Kucher &
Partners, Strategy & Marketing
Consultants. He has 15+ years as a
management consultant in pricing,
sales excellence and growth stra-
tegy. Tommy has worked across a
multitude of industries including
manufacturing, high-tech, paper
and packaging, media, travel and
transportation, oil and gas, and
gambling. A few examples of
recent projects include: Growth
strategy, pricing and commercial
excellence for a Nordic oil and
gas equipment manufacturer and
service provider.
„tommy
arvinellƒ
our SPEAKERS

ment Consulting GmbH (former:
J&M) the German Hidden Champi-
on consultancy for Value Chains as
well as CEO/President/Owner of
Homburg & Partner the German
Hidden Champion consultancy for
Sales & Marketing. He has done
Consulting in 30+ countries for
DJ, EuroSToxx DAX, and MDAX
companies as well as for nume-
rous family-owned businesses.
Nikolas has tought and teaches
Pricing, Sales & Marketing at many
different leading universities and
has 140+ national and international
publications.
Nikolas studied economics and
law at the University of Bonn,
completed his Ph.D. program at
the University of Mannheim after
studying at the WHU Koblenz and
the Colorado State University. Ni-
kolas is also alumni of the Harvard
Business School.
He speaks German and English
fluently and has a command of
French and Spanish.
Nikolas leads the “Grow Revenue”
proposition and the “Customer”
team of PwC in Germany.
Prior to this he was Executive Part-
ner for “Management Consulting”
at Ernst & Young J&M Manage-
„Nikolas
Beutinƒ
our SPEAKERS
pricing and revenue management.
He has developed and implemen-
ted new pricing strategies and
concepts to both B2B and B2C in
several countries. Toke’s pricing
knowledge includes all aspects of
pricing, from analysis to tactical
and strategic implementation.
identify the feel-good price and
model demand. Kai serves clients
from numerous industries such
as automotive, pharma, financial
services, strategy consulting or
FMCG. Furthermore, The Neuro-
marketing Labs is a founding part-
ner and technology provider of the
Deloitte Neuroscience Institute.
Toke Høgild is part of PA Con-
sulting Group’s Nordic strategy
practice and responsible for PA’s
pricing services. Toke has worked
with a variety of pricing projects
for Nordic clients as well as he has
been working in the aviation indus-
try in leading pricing roles . He has
in-depth functional expertise in
Kai is an entrepreneur, book au-
thor and keynote speaker holding
a PhD in neuroscience. The former
Simon-Kucher consultant founded
The Neuromarketing Labs in 2011
in order to provide industry clients
with the latest methods and ad-
vancements in neuroscience. Using
his patent-pending methodology
NeuroPricing®, it is possible to
„Toke
Høgildƒ
„Dr.
Kai-Markus
Mülerƒ
our SPEAKERS

vide extensive insights to addres-
sing pricing strategies, processes
and profit capabilities.
Leading manufacturers around
the world are optimizing their
service parts pricing to deliver
dramatic improvements to their
top and bottom lines. The com-
panies following these pricing
best practices are increasing
service parts revenues and driving
gross profits. Syncron offers best
practice parts pricing solutions
enabling its customers to be most
profitable within their aftersales
business. Headquartered in Stock-
holm Syncron serves a diverse,
global customer base including
companies like Volvo Construction
Equipment, Konecranes, Atlas Co-
pco, JCB and Hitachi Construction
Machinery with office locations
throughout Europe, the U.S. and
Asia.
Johan is Syncron’s Head of Global
Pricing Presales and holds a Ph.D.
in Aftermarket Solutions from
the Institute of Technology at
Linköping University. Johan has
developed his pricing expertise in
aftermarket operations at multina-
tional manufacturing companies
managing the implementation
of value-based pricing solutions
and supporting organisations to
gain best possible profits through
optimized spare parts pricing
processes . Johan is specialized in
strategic and operational pricing,
margin leakage management,
governance, process optimization
and change management. Over
the years, he has designed and
implemented a variety of pricing
process systems. With 7+ years of
experience from successful spare
parts pricing projects at manufac-
turing companies Johan can pro-
„Johan
Östlinƒ
our SPEAKERS
He has worked with many organi-
zations, across industries.
Furthermore Ian leads the
Pricing topic in Financial Services
in Europe and Latam. He has wor-
ked with many banks and insurers
to develop advanced pricing mo-
dels, leveraging big data analysis,
advanced research and modeling
techniques
Ian holds a MSc degree in applied
physics from Delft University of
Technology and has also worked
for Shell in B2B marketing and
sales.
Ian Wachters is a Partner and
Managing Director in the Amster-
dam office of The Boston
Consulting Group. He is a core
member of the Marketing, Sales
and Pricing leadership team in
Europe
He is leading the European
Pricing Enablement Center. In that
capacity he is responsible for the
development of analytical tools,
learning formats and pricing solu-
tions to assist companies in
building their own pricing
capabilities.
„Ian
Wachtersƒ
change management projects. He
holds a Master of Science (M.Sc.)
in Industrial Engineering and
Management from the KTH Royal
Institute of Technology and the
Hong Kong University of Science
and Technology.
Andreas is leading Navetti with a
focus on continuing to build and
nurture long term customer relati-
onships. Andreas is a proven leader
in driving sales and business expan-
sion. He has more than 10 years of
experience in pricing related global
„andreas
westlingƒ
our SPEAKERS

geographies. His main strengths
include: Strong self-motivation and
ability to drive innovative ideas
with passion, determination and
hard work towards measurable
goals. He is able to overcome any
barriers and obstacles to getting
things done Big team player -
brings a breadth of knowledge
and is willing to move forward
team’s initiatives and ideas. Ability
to continuously challenge the
status quo with out-of-the-box
initiatives, generating focused on
customers, new and novel
solutions, even at the risk of
becoming unpopular.
“Am I right and early, or am I just
wrong? You always have to won-
der.” ~ Peter Thiel.
Maciek has 18 years of experience
in various roles in the IT industry.
His previous assignments include
positions in Product Marketing,
Sales and Marketing Manage-
ment, Business Management and
Finance. He has managed both
SMB and Enterprise segments at
various levels of company
hierarchy (Country, Region, Glo-
bal).
Maciek has people management
experience, managing direct and
indirect teams located in different
„Maciek
Szczesniakƒ
our SPEAKERS
„And join the
EPP Profit
Leaders
Summitƒ
Our partners
for the 2016
edition
®
partner with us

The hotel is located beside the
Waterfront Congress Centre and
the Stockholm Central Station,
making it the perfect spot for busi-
ness and leisure travelers.
„ Accomodation
Please check with Els
(els.landuyt@pricingplatform.eu)
should you need something at the
summit.
The leading accommodation
choice in Sweden’s capital, the
Radisson Blu Waterfront Hotel,
Stockholm provides an ideal locati-
on in the heart of the city.
Many of the 414 sleek rooms and
suites combine thoughtful ame-
nities with scenic views of the bay
area and city hall.
RBG Bar & Grill offers convenient
on-site dining with delicious inter-
national cuisine.
The exercise lounge at this Stock-
holm hotel features not only state-
of-the-art workout equipment but
also invigorating natural daylight.
Among its many guest services,
the hotel offers garage parking
(based on availability) and a busi-
ness center.
Adjacent to the Waterfront Con-
gress Centre and Central Station,
the Radisson Blu Waterfront Hotel,
Stockholm makes an ideal stay for
conference delegates and other
event guests.
„about the
hotelƒ
„ At the event
The ticket
includes all
refreshments and
evening activity
for all partici-
pants. Travel,
accommo-
dation, airport
transfers and all
other general
experiences
will be paid by
the participants
individually.
Nils Ericsons Plan 4 - 111 64 Stockholm, Sweden - + 46 8 5050 6000
www.radissonblu.com/en/waterfronthotel-stockholm
the venue
The Boston Consulting Group is a global management
consulting firm and the world’s leading advisor on business stra-
tegy. Our global Marketing, Sales and Pricing Practice supports
customers of all sectors and geographies improving profitability
and commercial success.
Simon-Kucher & Partners is a global consulting firm spe-
cializing in strategy, marketing, pricing and sales. The company
has 30 years of experience in helping clients to boost their top
line instead of cutting costs. With 760 professionals in 29 offices
worldwide, their practice is built on evidence-based, practical
strategies for profit improvement.
Monitor Deloitte helps the most influential organizations
around the world generate measurable outcomes by making
winning choices on their most significant strategic issues. We
build long-term relationships with senior executives and work to-
gether to create effective strategies that cover a broad spectrum
of issues. From defining corporate and business unit strategy, to
identifying new growth opportunities, to designing commercial
pricing models, digital prototyping and innovation, and more,
we use cutting-edge approaches embedded with deep industry
knowledge and experience to develop and execute integrated,
tailored strategies to meet the future with confidence.
Syncron is the only provider that exclusively focuses on service
parts management and pricing for the world’s leading manufac-
turers. Syncron ensures inventory is in the right place at the right
time, and sold at the optimal price. With offices in eight countries
across Europe, North America and Asia, more than 100 brands
trust Syncron to improve their service-business profitability and
increase customer loyalty. For more information, visit syncron.com.
„the strategic
partners
of the EPP
Profit Leaders
Summitƒ
we proudly present...

PA Consulting is an independent firm of over 2,800 people,
we operate globally from offices across the Americas, Europe, the
Nordics, the Gulf and Asia Pacific.
We are experts in consumer and manufacturing, defence and
security, energy and utilities, financial services, government,
healthcare, life sciences, and transport, travel and logistics.
Our deep industry knowledge together with skills in manage-
ment consulting, technology and innovation allows us to challen-
ge conventional thinking and deliver exceptional results that have
a lasting impact on businesses, governments and communities
worldwide.Our clients choose us because we don’t just believe in
making a difference. We believe in making the difference.
Navetti specializes in operational pricing solutions. We genera-
te sustainable additional profits for a rapidly growing number of
blue-chip companies around the world by both optimizing prices
and creating internal efficiencies. Our customers benefit from a
unique combination of two strengths. The first is our software
suite Navetti PricePoint™, the essential tool for day-to-day price
optimization. And the second is the expertise of our consultants,
who help customers achieve increased profits faster. Learn more
about us at navetti.com.
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit rea-
lization company that helps B2B and B2C customers realize their
potential through the blend of simplicity and data science. PROS
offers cloud solutions to help accelerate sales, formulate winning
pricing strategies and align product, demand and availability.
PROS revenue and profit realization solutions are designed to
allow customers to experience meaningful revenue growth, sus-
tained profitability and modernized business processes. To learn
more, visit pros.com.
„the strategic
partners
of the EPP
Profit Leaders
Summitƒ
we proudly present...
®
register and stay updated
„choose your
ticketƒ
„registerƒ
„ EPP Profit Leaders Summit € 1,499.00
„ EPP Profit Leaders Summit one+one free € 1,499.00
Invite your CMO/CFO to join the summit. He/she gets in for free.
You will get 2 tickets for the price of one.
„ EPP Profit Leaders Summit - Join with 2 € 1,349.00
Join with a colleague and get a discount of 10%
on the 2 tickets and pay only €1799 per person.
Join with 2 of your colleagues and get a discount of 15%
on the 3 tickets and pay only €1699 per ticket.
„ EPP Profit Leaders Summit - Join with 5 € 749.00
Please find the terms and conditions here
„ Get 10% discount when you register with one (1) of your colleagues
„ Get 15% discount when you register with two (2) of your colleagues
„ Get 30% discount when you register with three (3) of your colleagues
„ Get 50% discount when you register with four (4) of your colleagues
Do you
want to join
in a group?
„ Go to
www.pricingevents.eu/events/epp-profit-leaders-summit/#tickets
„ Choose your ticket
„ Fill out the online registration form
„ Payment
„ Registration completed

Note: This code of conduct remains, as far as relevant, applicable
outside the scope of organised meetings, such as during interactive
sessions and during informal discussions afterwards (for example
during a drink at the bar at the end of the programme).
No exchange of
commercially sensitive
information
The exchange of general informa-
tion on pricing and a description
orgeneral discussion about the
problems regarding pricing is in
principle permitted. Exchange of
about the use of
calculation schemes
When calculation schemes are
formulated by participants or by the
organisation explaining which items
are relevant for calculating prices,
only objective information which
makes it easier to make a cost struc-
Obligation to report
infringements
Every participant has the obligati-
on to report any infringements of
the competition law that he or she
observes during EPP activities, to
the EPP organisation. In order to
maintain a state-of-the-art pricing
information is mainly prohibited
when it is company specific and
can therefore be used (amongst
other things) for controlling fulfil-
ment of existing pricing, producti-
on or
market partition agreements, or
other agreements which infringe
effective competition.
ture, can be provided.
The calculation scheme or informa-
tion drawn from the scheme cannot
be directional for the pricing policy
of participants. The scheme may
not lead to elimination of the nor-
mal uncertainty in the market about
the (intended) market behaviour of
market participants.
knowledge sharing platform, it is
important for all participants that
we assure to prevent all prohibitied
behaviour taking place within the
context of the activities organised
by the European Pricing Platform.
It is therefore necessary to strictly
follow this code of conduct.
„2
„3
„4
During all activities organised by
the European Pricing Platform
(EPP), pricing professionals (par-
ticipants) improve and exchange
their pricing knowledge and gain
inspiration. EPP provides objective
and general information enabling
participants to develop their own
pricing strategies. Both EPP and
participants win by
ensuring a correct platform of
discussion and learning.
No anti-competitive
arrangements
During meetings it is prohibited to
make any agreement that infringes,
or possibly may infringe, effective
competition laws.
Infringements of competition law
include:
„ The direct or indirect fixing of
(horizontal or vertical) prices or
any other trading conditions;
EPP wants to ensure that
„ The presentations and
information provided at the
meetings are compatible with
relevant competition law.
„ Participants are committed to
adhere to all applicable laws
and regulations, in particular all
competition laws.
„ Limitation or control production,
markets, technical development
or investements;
„ Sharing markets;
„ Agreements regarding the co
mon refusal to supply;
„ All written or oral agreements
and practices between under-
takings which have as object or
effect the prevention, restriction
or distortion of competition law.
code of conduct
„why a code of
conductƒ
„principles and
rules at
epp meetingsƒ
„1

In partnership with
Sponsored by
EPP®
profit
leaderssummit
®
European Pricing Platform - Izegemsestraat 7 | 3.01 - 8860 Lendelede
T +32 (0) 51 32 03 72 - F +32 (0) 51 32 03 73
© 2016 European Pricing Platform - All rights reserved

EPP Profit Leaders Summit 2016

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