eCulture in Smart Cities
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Jens Bley (Managing Partner, Living Labs Germany), 'Europeana for Smart Cities' Luxembourg Presidency, 14-15 October 2015, Luxembourg
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eCulture in Smart Cities
- 1. eCulture in Smart Cities Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
- 2. eCulture in Smart Cities is missing Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley Models Concepts Benchmarks
- 3. Key aspects that define a Smart City: smart governance, smart energy, smart building, smart mobility, smart infrastructure, smart technology, smart healthcare and smart citizen (Forbes, Smart Cities -- A $1.5 Trillion Market Opportunity, 6/19/2014) and for us: Smart Museums, Smart Culture, Smart Living Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
- 4. eCulture in Smart Cities means Reaching out to new audiences Enhancing smart city services Collaboration between various stakeholders Engaging in new business models Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
- 5. The British Museum broadcasting „Pompeii Live“ and „Vikings Live“ to cinemas Reaching out to new audiences by acting as broadcaster Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
- 6. Reaching out to new audiences Cruise ship passengers Business travellers with spare time Citizens in a leisure mode Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
- 7. Points of contact with new audiences Urban Furniture Digital Signage Shop Windows Apps Courtesy Connecthings Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
- 8. Enhancing Smart City Services Nice/France Courtesy Connecthings Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
- 9. Case Barcelona Contactless Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley Infrastructure Smart City Eco System
- 10. Cases Marseille Hamburg Milan Sources: Hamburg.de, Connecthings, ETT Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
- 11. Case Urban Art Cloud Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
- 12. Case to come eCulture Path Trondheim/Norway CC BY-SA 2.0 - Åge Hojem/Trondheim Havn from Trondheim, Norway Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley National Pilgrim Center
- 13. Collaboration with various stakeholders Municipal administration City tourism organization City portal Public transport corporation Urban furniture company Cultural content owners Service providers Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
- 14. Engaging in new business models Reach (Media), Click-Through, Licensing, Revenue Sharing, Subscription, Bartering, Commission, Brand Awareness, Contacts … Key Performance Indicators Retail: Frequency Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
- 15. Know your own and the partner currencies ... conversion of contacts into visitors, users, members, friends, contributors, ... ... exclusive content, co-branding ... Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
- 16. Deep Dive Hamburg Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
- 17. Hammaburg 2.0 – The Origins of Hamburg Inner City and the Archaeological Museum Hamburg Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
- 18. City Center Various Streams of Potential Visitors / Users Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley Simulation: Archaeological Museum Hamburg
- 19. MW2015 - Culturally Enhanced Smart Cities Services - Jens Bley STORYTELLING with Digital Signage, Apps, Immersive Experiences, Augmented Reality, Shop Window Installations, Urban Furniture
- 22. Creating Relevance for Audiences by means of Cognitive Computing linking Hamburg Vikings Trade Routes Customs Food Fashion Games Art Tools Weapons Transportation Climate with audiences interests, tastes, knowledge in an edutaining and meaningful way Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
- 23. Measuring audience movements, interests, modes, content engagement and crossover between cultural and non-cultural activities in a Smart Square, Smart Quarter, Smart City context Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
- 24. Context Hamburg developed an eCulture Agenda 2020
- 25. New Momentum : UNESCO World Heritage Listing - July 2015 Luxembourg October2015 - eCulture in Smart Cities - Jens Bley
- 26. New Momentum : Hamburg bids for the Olympics 2024/28 Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley Photo gmp / hamburg.de
- 27. Reformation 2017
- 28. Creating Relevance for Audiences, Cultural Institutions, Cities, Regions and Storytellers across Europe 500 Years - Reformation 2017 Art Believes Climate Media(Print) Trade Food ... Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
- 29. Let us help shape really smart cities Smart citizens Smart museums Smart cultural services
- 30. eCulture in Smart Cities Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Notas del editor
- Culture or eCulture is not part of any models (here: the one from IBM from Annika Grosse) or in the concepts (here: Wordle from the English Wikipedia entry for Smart Citiy or in benchmarking studies (we looked at many of those with the Chamber of Commerce in Hamburg
- No smart city without smart living = inclusion of the cultural domain
- Some institutions reach out to new (and old) audiences by acting as broadcaster like the British Museum – Live Broadcast into cinemas across the UK
- One has to reach out to audiences where they are and the mode they are in
- New points of contact with audiences in a smart city ecosystem create new chances – but: there are already players „owning“ these audiences
- In Nice, France, one can follow the trails of Matisse through digital entry points at urban funiture (bus stops etc.)
- Barcelona created an wireless contact point infrastructure (8000 points) for smart city services. Cultural offerings can build on this.
- There are plenty of outdoor digital trails – but truly smart means not being in your own ecosystem but connecting with other services
- A creative way of engaging the public was the Urbam Art Cloud with projecting crowd sourced art injections onto fassades in Munich
- Trondheim was one of the first – if not the first – wireless city. They are also a significant „end destination“ for pilgrims AND hundreds of thousands of postal and cruise ship passengers. An eCulture path is under development throughout the city and later the region with stakeholder from the National Pilgrim Center, the municipality, Wireless Trondheim and Innovation Norway involved. Living Labs has been part of this discussion.
- Very important: in a smart city context, cultural institutions have to engage in the business models of other players. First of all, one has to understand each others priorities and key performance indicators
- No reason for cultural institutions to beg to part of the greater ecosystem. They have something unique to offer.
- A deep dive into a Living Labs Germany project in ooperation with the Archaeological Museum Hamburg and an increasing partner ecosystem, including universities, foundations and local organizations. It is a best practice project involving highly reputed international and local smart city and museum innovation production partners.
- Hamburgs funding place is a square in the center of Hamburg that needs to be re-vitalized. We will do so by injecting a major eCulture project with digital storytelling in a real and complex environment. The Archaeological Museum is located about 20-30 minutes away from that location and therefore needs to leave the comfort zone of ist own four walls.
- We will tap into various visitor, shopper, business people streams including using shop window digital storytelling guiding pathes. Shop windows have already been offered to us.
- Various forms of digital storytelling in a real and virtual environment will be applied. We have gathered world class providers of these innovative services. Local and international partners.
- Existing businesses, foundations, restaurants, shops and even the church will play an important role and have partially already been informed and included. They all have their own motivation, but like the bigger picture.
- Many „smart city“ digital services are already delivered with location relevance. These include beacons in shops as well as mobility offerings. Negotiations have started to interface our storytelling with their services and vice versa.
- Cognitive Computing, as mentioned by Annika Grosse, will help create relevance for audience in a self-learning mode.
- We have teamed up with an institution to measure effectiveness and changes when injecting the eCulture component into this smart square / quarter in the making.
- Contexts are always helpful. One of the is the eCulture Agenda 2020 presented by Dr. Petrat tomorrow. We expect some cross fertilization for example in terms of communication.
- Luckily, the square is in immediate vicinity of two areas of Hamburg that have just been listed as a UNESCO World Heritage
- And last but least: Hamburg‘s emerging bid for the Olympic Games opens new avenues for such a project that is at the heart of Hamburg*s history
- In a greater context – Living Labs is engaged in co-developing a pan-European digital storytelling project leading to the 500 years festivities of the Reformation. Various players – cultural institutions city organizations, tourism offices will be able to contribute and benefit. One of teh drivers will be utilizing cognitive computing approaches to deconstruct and re-assemble sone of these complex themes and data worlds for the beneft of reaching new audiences and displaying unusual connections.
- To go full circle: only if the cultural domain creates offerings and visibiliy in the smart city ecosystem – sometimes as a leading and sometimes as a contributing partner – will we finally see eCulture as part of the models, concepts and benchmarks for smart cities. It does require a lot of stakeholder mediation but also drive from the cultural domain and entrepreneurship.